Demand for On-the-go Grocery Packaging Had A High Level of Impact on their Brand

Date: 2015-11-22

The global convenient, on-the-go grocery packaging market is expected to grow robustly over the next five years, due to increasing consumer demand for single-serve packaged food and beverages, as they provide a cost-effective, time saving alternative to one-stop grocery shopping. Moreover, busier lives and consumers becoming accustomed to convenient packaging will drive the growth of the on-the-go grocery packaging market. The majority of packaging executives believe that on-the-go grocery products will have high demand during morning hours on a week-day, with other executives identifying high demand for on-the-go grocery products during the afternoon and evening time on a weekend. Furthermore, the majority of packaging executives believe that consumers are occasionally willing to pay a premium for grocery products that can be consumed on-the-go.

–  Over the past five years, 39% of packaging executives confirm that the demand for on-the-go grocery packaging had a high level of impact on their brand/company

– Large companies view plastic as a well suited material for on-the-go grocery packaging, as compared to medium-sized and small companies

– Food and soft drinks see high consumer demand for convenient and on-the-go grocery packaging, as identified by 51% and 45% of executives respectively

– The highest percentage of executives operating in the Rest of the World agree that on-the-go packaging will reduce the use of packaging material in the grocery market

– In total, 50% of respondents from large companies state that being able to use only certain types of packaging is a  key challenge for on-the-go grocery packaging designs


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