Decorative Coating Additives Market: By Formulation(Water Based, Solvent Based & Powder Based Systems, Others) By Type(Anti-Foam Agents, Dispersing Agents, Others) By Application(Bathroom & Consumer Equipment, Jewelry, Others)-Forecast(2015-20)

Date: 2016-01

“Decorative Coating additives are chemical formulations of solvents and other polymers, which when applied to a surface result into a thin layer that is decorative. Decorative coatings include paints, drying oils and varnishes, synthetic clear coatings, and other products whose primary function is to protect the surface of an object from the environment. These products can also enhance the aesthetic appeal of an object by accentuating its surface features. The main factors owing to the innovation of various additives in this industry include high processing costs, legislation issues with Volatile Organic Compounds (VOC), sustainability and the desire for more ecofriendly products. There are different technologies and materials that are used for achieving this objective; UV curing decorative coatings is one important evolution in this field.

The Decorative Coatings market has been classified into different segments, namely: Formulation, Type of Additives, End User Application and Geography exclusively. While there are many different components and additives in the industry, the classification of fluids based on the formulation of coatings is done into the following classes; Water based systems, Solvent based systems, Powder based and Radiation Cured Systems. Based on the types of additives commercially available, the market is categorized into various types such as anti-foam agents, dispersing agents, rheology agents, wetting agents, surface modifiers, Slip/Slide Resistant Agents and many more. Each type varies greatly and the composition is different with different technical specifications. Major chemicals used in this industry are various polymers, ketones, acrylics, polyglycols, esters polyamides, alcohols and more. Decorative Coatings are used in different applications. The key user segments include: Automotive/ Aerospace interior and exterior parts, Bathroom equipment, Consumer products, Door handles, Jewelry & watches and others.

The overall market is also presented from the perspective of different geographic regions and the key countries in each region. The market has been segmented into four regions, namely: North America, Europe, Asia-pacific and Rest of the World. Competitive landscape for industry and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2014 are provided.

Some of the companies that are profiled in this report include:
Sherwin-Williams Company,
Dow Chemical Company
Eastman Chemical Company.”


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