Consumption of carbonates in Russia in 2013 was higher by more than 4% compared to the previous year. This was mainly driven by the increase in consumer demand for top-quality multinational brands mostly generated by young and middle aged representatives of the middle class.
A 3% growth was reported in the beer market for 2013. Estonians tend to enjoy light alcoholic drinks and the warmer climate also had a beneficial impact.
Lithuanian consumers are becoming increasingly health conscious, so the packaged water category is forecast to grow by a further 2% in 2014 and by a similar rate up until 2019.
The hot tea category in Slovenia prospered by 3% in 2013, consumption was driven by the cold and long winter.
Consumption of white milk grew by 2% in 2013 in Turkey was mainly driven by The School Milk Project which was more successful than in previous year. The white milk category is likely to stabilize with around 1% growth in the near future.
