Cockpit Display Market for Land Vehicle by Vehicle Type (Commercial Automobile, Tactical, and Trains), Display Type (Driver-Assist Displays and Mission Displays), Display Size, and Geography – Analysis and Forecast (2014-2020)

“The cockpit display for land vehicle market report analyzes the key trends in the market on the basis of its display type and size of various vehicles in the land vehicle market. The report provides an in-depth analysis of the various developments going on in this market, along with the key market trends. Various types of vehicles covered during the study of cockpit display for land vehicles market are commercial automobiles, tactical vehicles, and trains. The cockpit display for land vehicles has been segmented on the basis of two different types of displays, such as driver-assist displays and mission displays. This market has been also segmented on the basis of display size, such as less than 5 inches, 5 inches to 10 inches, and greater than 10 inches.
The cockpit display in land vehicles market also covers the market shares of different key players present in this market. All the revenue estimates and forecasts in this report are provided from 2014 to 2020. The report gives an overview of the major geographic regions in the cockpit display in land vehicle market such as the Americas, Europe, Asia-Pacific (APAC), and the Rest of the World (RoW). The report discusses about the recent events in the market and the impact analysis of the market dynamics. The high demand for the cockpit display for land vehicle market is because of the adaption of advanced technology and it also provides enhanced safety, situational awareness, and efficiency.
The cockpit display for land vehicle market is expected to reach $4,398.2 million by 2020 at a CAGR of 2.5% from 2015 to 2020. European countries are the major markets for the cockpit display in land vehicles. Asia-Pacific countries are following the market with comparatively higher growth rate. Some of the major players in the cockpit display in land vehicle market are Alpine Electronics, Inc. (Japan), AU Optronics Corp. (Taiwan), Continental AG (Germany), Esterline technologies Corporation (U.S), Garmin Ltd. (Switzerland), General Dynamics Canada Ltd. (Canada), Innolux Corporation (Taiwan), Japan Display Inc. (Japan), Rockwell Collins Inc. (U.S.), and Texas Instruments Inc. (U.S).
This report focuses on providing detailed segmentation of the cockpit display for land vehicle market, combined with qualitative and quantitative analyses of each and every aspect of the classification, on the basis of the vehicle type, display type, display size, and region. All the numbers at every level of detail are estimated till 2020 to give a glimpse of the potential market size, in terms of value and volume, in this market.
”

“TABLE OF CONTENTS

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 18
1.3 STUDY SCOPE 18
1.3.1 MARKETS COVERED 18
1.3.2 YEARS CONSIDERED FOR THE STUDY 19
1.4 CURRENCY 19
1.5 LIMITATIONS 19
1.6 MARKET STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 22
2.1.1 SECONDARY DATA 22
2.1.1.1 Key data from secondary sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Key data from primary sources 23
2.1.2.2 Key industry insights 24
2.1.2.3 Breakdown of primaries 25
2.2 FACTOR ANALYSIS 25
2.2.1 DEMAND-SIDE ANALYSIS 25
2.2.1.1 Growth of the electronic content per vehicle 26
2.2.1.2 High demand for smartphones 27
2.3 MARKET SIZE ESTIMATION 27
2.3.1 BOTTOM-UP APPROACH 28
2.3.2 TOP-DOWN APPROACH 29
2.3.3 MARKET SHARE ESTIMATION 29
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 30
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 31
2.5.1 ASSUMPTIONS 31
2.5.2 LIMITATIONS 32
3 EXECUTIVE SUMMARY  33

4 PREMIUM INSIGHTS 38
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBALCOCKPIT DISPLAY FOR LAND VEHICLE MARKET 38
4.2 COCKPIT DISPLAY FOR LAND VEHICLE MARKET, BY VEHICLE TYPE 39
4.3 COCKPIT DISPLAY FOR LAND VEHICLE MARKET, BY VEHICLE TYPE AND GEOGRAPHY 40
4.4 COCKPIT DISPLAY FOR LAND VEHICLE MARKET, BY DISPLAY TYPE 41
4.5 COCKPIT DISPLAY FOR LAND VEHICLE MARKET, BY DISPLAY SIZE 41
4.6 COCKPIT DISPLAY FOR LAND VEHICLE MARKET, BY GEOGRAPHY, 2014 42
4.7 COCKPIT DISPLAY FOR LAND VEHICLE MARKET: MATURED VS. EMERGING MARKETS 43
4.8 LIFECYCLE CYCLE ANALYSIS, BY GEOGRAPHY 44
5 MARKET OVERVIEW 45
5.1 INTRODUCTION 46
5.2 MARKET EVOLUTION 46
5.3 MARKET SEGMENTATION 47
5.3.1 BY VEHICLE TYPE 48
5.3.2 BY DISPLAY TYPE 49
5.3.3 BY DISPLAY SIZE 49
5.3.4 BY GEOGRAPHY 50
5.4 MARKET DYNAMICS 50
5.4.1 DRIVERS 51
5.4.1.1 Growing trend of electric vehicles (EVs) 52
5.4.1.2 Consumers’ demand for smartphone features in cars 53
5.4.1.3 Enhanced safety, situational awareness, and efficiency 53
5.4.1.4 Wide adoption of the concept of connected cars 53
5.4.2 RESTRAINTS 54
5.4.2.1 Increased complexity for the drivers 54
5.4.2.2 Providing advanced features at a low cost 54
5.4.3 OPPORTUNITIES 55
5.4.3.1 Organic light-emitting diode (OLED) displays 55
5.4.4 CHALLENGES 56
5.4.4.1 Lack of enhanced in-vehicle HMI solutions 56
5.4.5 WINNING IMPERATIVES 57
5.4.5.1 Advancement to low-cost, technically advanced cockpit display with less complexity 57

6 INDUSTRY TRENDS 58
6.1 INTRODUCTION 58
6.2 VALUE CHAIN ANALYSIS 58
6.3 SUPPLY CHAIN ANALYSIS 60
6.4 PORTER’S FIVE FORCES ANALYSIS 61
6.4.1 THREAT OF NEW ENTRANTS 63
6.4.2 THREAT OF SUBSTITUTES 64
6.4.3 BARGAINING POWER OF SUPPLIERS 65
6.4.4 BARGAINING POWER OF BUYERS 66
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 67
7 COCKPIT DISPLAY FOR LAND VEHICLE MARKET, BY VEHICLE TYPE 68
7.1 INTRODUCTION 69
7.2 COMMERCIAL AUTOMOBILES 71
7.2.1 TWO-WHEELERS 77
7.2.2 SUB-PREMIUM CARS 81
7.2.3 PREMIUM CARS 85
7.2.4 SUPER-PREMIUM CARS 89
7.2.5 TRUCKS & BUSES 93
7.3 TACTICAL VEHICLES 96
7.4 TRAINS 101
7.4.1 HIGH-SPEED TRAINS 105
7.4.2 LIGHT RAILS 108
7.4.3 INTERCITY TRAINS 112
7.4.4 METRO TRAINS 115
8 COCKPIT DISPLAY FOR LAND VEHICLE MARKET, BY DISPLAY TYPE 119
8.1 INTRODUCTION 120
8.2 DRIVER-ASSIST DISPLAY 122
8.3 MISSION DISPLAY 124
9 COCKPIT DISPLAY FOR LAND VEHICLE MARKET, BY DISPLAY SIZE 126
9.1 INTRODUCTION 127
9.2 LESS THAN 5 INCHES 130
9.3 5 INCHES TO 10 INCHES 132
9.4 GREATER THAN 10 INCHES 134

10 GEOGRAPHIC ANALYSIS 137
10.1 INTRODUCTION 138
10.2 AMERICAS 140
10.3 EUROPE 144
10.4 ASIA-PACIFIC 147
10.5 REST OF THE WORLD (ROW) 150
11 COMPETITIVE LANDSCAPE 153
11.1 OVERVIEW 153
11.2 MARKET SHARE ANALYSIS, 2014 154
11.3 COMPETITIVE SITUATION AND TRENDS 156
11.3.1 NEW PRODUCT LAUNCHES 157
11.3.2 ACQUISITIONS, PARTNERSHIPS, COLLABORATIONS, AGREEMENTS, AND CONTRACTS 158
11.3.3 EXPANSIONS 159
11.3.4 OTHERS 159
12 COMPANY PROFILE 160
(Overview, Products and Services, Financials, Strategy & Development)*
12.1 INTRODUCTION 160
12.2 CONTINENTAL AG 162
12.3 GARMIN LTD. 165
12.4 INNOLUX CORP. 168
12.5 AU OPTRONICS CORP. 171
12.6 JAPAN DISPLAY INC. 174
12.7 ALPINE ELECTRONICS, INC. 177
12.8 GENERAL DYNAMICS CANADA LTD. 179
12.9 TEXAS INSTRUMENTS INC. 181
12.10 ESTERLINE TECHNOLOGIES CORP. (ALSO FEATURING BARCO N.V. PRODUCTS) 183
12.11 ROCKWELL COLLINS, INC. 185
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

13 APPENDIX 187
13.1 INSIGHTS OF INDUSTRY EXPERTS 187
13.2 DISCUSSION GUIDE 188
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 191
13.4 AVAILABLE CUSTOMIZATIONS 193
13.5 RELATED REPORTS 194
“
“LIST OF TABLES

TABLE 1 ANALYSIS OF DRIVERS 51
TABLE 2 ANALYSIS OF RESTRAINTS 54
TABLE 3 ANALYSIS OF OPPORTUNITIES 55
TABLE 4 ADVANTAGES OF OLED OVER LCD AND VFD 55
TABLE 5 ANALYSIS OF CHALLENGES 56
TABLE 6 PORTER’S FIVE FORCES ANALYSIS WITH THEIR WEIGHTAGE IMPACT 63
TABLE 7 COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, BY VEHICLE TYPE, 
2013–2020 ($MILLION) 69
TABLE 8 COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, BY VEHICLE TYPE, 
2013–2020 (THOUSAND UNITS) 70
TABLE 9 COCKPIT DISPLAY MARKET SIZE FOR COMMERCIAL AUTOMOBILES, BY TYPE, 2013–2020 ($MILLION) 72
TABLE 10 COCKPIT DISPLAY MARKET SIZE FOR COMMERCIAL AUTOMOBILES, BY TYPE, 2013–2020 (THOUSAND UNITS) 73
TABLE 11 COCKPIT DISPLAY MARKET SIZE FOR COMMERCIAL AUTOMOBILES, 
BY DISPLAY SIZE, 2013–2020 ($MILLION) 74
TABLE 12 COCKPIT DISPLAY MARKET SIZE FOR COMMERCIAL AUTOMOBILES, 
BY DISPLAY SIZE, 2013–2020 (THOUSAND UNITS) 75
TABLE 13 COCKPIT DISPLAY MARKET SIZE FOR COMMERCIAL AUTOMOBILES, BY REGION, 2013–2020 ($MILLION) 76
TABLE 14 COCKPIT DISPLAY MARKET SIZE FOR COMMERCIAL AUTOMOBILES, BY REGION, 2013–2020 (THOUSAND UNITS) 77
TABLE 15 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN TWO-WHEELERS, 
IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 78
TABLE 16 COCKPIT DISPLAY MARKET SIZE FOR TWO-WHEELERS, BY DISPLAY SIZE, 
2013–2020 ($MILLION) 78
TABLE 17 COCKPIT DISPLAY MARKET SIZE FOR TWO-WHEELERS, BY DISPLAY SIZE, 
2013–2020 (THOUSAND UNITS) 79
TABLE 18 COCKPIT DISPLAY MARKET SIZE FOR TWO-WHEELERS, BY REGION, 
2013–2020 ($MILLION) 80
TABLE 19 COCKPIT DISPLAY MARKET SIZE FOR TWO-WHEELERS, BY REGION, 
2013–2020 (THOUSAND UNITS) 81
TABLE 20 COCKPIT DISPLAY MARKET SIZE FOR SUB-PREMIUM CARS, BY DISPLAY SIZE, 2013–2020 ($MILLION) 82
TABLE 21 COCKPIT DISPLAY MARKET SIZE FOR SUB-PREMIUM CARS, BY DISPLAY SIZE, 2013–2020 (THOUSAND UNITS) 83
TABLE 22 COCKPIT DISPLAY MARKET SIZE FOR SUB-PREMIUM CARS, BY REGION, 
2013–2020 ($MILLION) 84
TABLE 23 COCKPIT DISPLAY MARKET SIZE FOR SUB-PREMIUM CARS, BY REGION, 
2013–2020 (THOUSAND UNITS) 85
TABLE 24 COCKPIT DISPLAY MARKET SIZE FOR PREMIUM CARS, BY DISPLAY SIZE, 
2013–2020 ($MILLION) 86
TABLE 25 COCKPIT DISPLAY MARKET SIZE FOR PREMIUM CARS, BY DISPLAY SIZE, 
2013–2020 (THOUSAND UNITS) 87
TABLE 26 COCKPIT DISPLAY MARKET SIZE FOR PREMIUM CARS, BY REGION, 
2013–2020 ($MILLION) 87
TABLE 27 COCKPIT DISPLAY MARKET SIZE FOR PREMIUM CARS, BY REGION, 
2013–2020 (THOUSAND UNITS) 88
TABLE 28 COCKPIT DISPLAY MARKET SIZE FOR SUPER-PREMIUM CARS, BY DISPLAY SIZE, 2013–2020 ($MILLION) 90
TABLE 29 COCKPIT DISPLAY MARKET SIZE FOR SUPER-PREMIUM CARS, BY DISPLAY SIZE, 2013–2020 (THOUSAND UNITS) 91
TABLE 30 COCKPIT DISPLAY MARKET SIZE FOR SUPER-PREMIUM CARS, BY REGION, 
2013–2020 ($MILLION) 91
TABLE 31 COCKPIT DISPLAY MARKET SIZE FOR SUPER-PREMIUM CARS, BY REGION, 
2013–2020 (THOUSAND UNITS) 92
TABLE 32 COCKPIT DISPLAY MARKET SIZE FOR TRUCKS & BUSES, BY DISPLAY SIZE, 
2013–2020 ($MILLION) 94
TABLE 33 COCKPIT DISPLAY MARKET SIZE FOR TRUCKS & BUSES, BY DISPLAY SIZE, 
2013–2020 (THOUSAND UNITS) 94
TABLE 34 COCKPIT DISPLAY MARKET SIZE FOR TRUCKS & BUSES, BY REGION, 
2013–2020 ($MILLION) 95
TABLE 35 COCKPIT DISPLAY MARKET SIZE FOR TRUCKS & BUSES, BY REGION, 
2013–2020 (THOUSAND UNITS) 96
TABLE 36 COCKPIT DISPLAY MARKET SIZE FOR TACTICAL VEHICLES, BY DISPLAY TYPE, 2013–2020 ($MILLION) 96
TABLE 37 COCKPIT DISPLAY MARKET SIZE FOR TACTICAL VEHICLES, BY DISPLAY TYPE, 2013–2020 (THOUSAND UNITS) 97
TABLE 38 COCKPIT DISPLAY MARKET SIZE FOR TACTICAL VEHICLES, BY DISPLAY SIZE, 2013–2020 ($MILLION) 98
TABLE 39 COCKPIT DISPLAY MARKET SIZE FOR TACTICAL VEHICLES, BY DISPLAY SIZE, 2013–2020 (THOUSAND UNITS) 99
TABLE 40 COCKPIT DISPLAY MARKET SIZE FOR TACTICAL VEHICLES, BY GEOGRAPHY, 
2013–2020 ($MILLION) 99
TABLE 41 COCKPIT DISPLAY MARKET SIZE FOR TACTICAL VEHICLES, BY REGION, 
2013–2020 (THOUSAND UNITS) 100
TABLE 42 COCKPIT DISPLAY MARKET SIZE FOR TRAINS, BY DISPLAY SIZE, 
2013–2020 ($MILLION) 102
TABLE 43 COCKPIT DISPLAY MARKET SIZE FOR TRAINS, BY DISPLAY SIZE, 
2013–2020 (THOUSAND UNITS) 103
TABLE 44 COCKPIT DISPLAY MARKET SIZE FOR TRAINS, BY REGION, 2013–2020 ($MILLION) 103
TABLE 45 COCKPIT DISPLAY MARKET SIZE FOR TRAINS, BY REGION, 
2013–2020 (THOUSAND UNITS) 104
TABLE 46 COCKPIT DISPLAY MARKET SIZE FOR HIGH-SPEED TRAINS, BY DISPLAY SIZE, 2013–2020 ($MILLION) 106
TABLE 47 COCKPIT DISPLAY MARKET SIZE FOR HIGH-SPEED TRAINS, BY DISPLAY SIZE, 2013–2020 (THOUSAND UNITS) 106
TABLE 48 COCKPIT DISPLAY MARKET SIZE FOR HIGH-SPEED TRAIN, BY REGION, 
2013–2020 ($MILLION) 107
TABLE 49 COCKPIT DISPLAY MARKET SIZE FOR HIGH-SPEED TRAIN, BY REGION, 
2013–2020 (THOUSAND UNITS) 108
TABLE 50 COCKPIT DISPLAY MARKET SIZE FOR LIGHT RAILS, BY DISPLAY SIZE, 
2013–2020 ($MILLION) 109
TABLE 51 COCKPIT DISPLAY MARKET SIZE FOR LIGHT RAILS, BY DISPLAY SIZE, 
2013–2020 (THOUSAND UNITS) 110
TABLE 52 COCKPIT DISPLAY MARKET SIZE FOR LIGHT RAILS, BY REGION, 
2013–2020 ($MILLION) 110
TABLE 53 COCKPIT DISPLAY MARKET SIZE FOR LIGHT RAILS, BY REGION, 
2013–2020 (THOUSAND UNITS) 111
TABLE 54 COCKPIT DISPLAY MARKET SIZE FOR INTERCITY TRAINS, BY DISPLAY SIZE, 
2013–2020 ($MILLION) 113
TABLE 55 COCKPIT DISPLAY MARKET SIZE FOR INTERCITY TRAINS, BY DISPLAY SIZE, 
2013–2020 (THOUSAND UNITS) 113
TABLE 56 COCKPIT DISPLAY MARKET SIZE FOR INTERCITY TRAINS, BY REGION, 
2013–2020 ($MILLION) 114
TABLE 57 COCKPIT DISPLAY MARKET SIZE FOR INTERCITY TRAINS, BY REGION, 
2013–2020 (THOUSAND UNITS) 115
TABLE 58 COCKPIT DISPLAY MARKET SIZE FOR METRO TRAINS, BY DISPLAY SIZE, 
2013–2020 ($MILLION) 116
TABLE 59 COCKPIT DISPLAY MARKET SIZE FOR METRO TRAINS, BY DISPLAY SIZE, 
2013–2020 (THOUSAND UNITS) 117
TABLE 60 COCKPIT DISPLAY MARKET SIZE FOR METRO TRAINS, BY REGION, 
2013–2020 ($MILLION) 117
TABLE 61 COCKPIT DISPLAY MARKET SIZE FOR METRO TRAINS, BY REGION, 
2013–2020 (THOUSAND UNITS) 118
TABLE 62 COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, BY DISPLAY TYPE, 
2013–2020 ($MILLION) 120
TABLE 63 COCKPIT DISPLAY OF LAND VEHICLE MARKET SIZE, BY DISPLAY TYPE, 
2013–2020 (THOUSAND UNITS) 121
TABLE 64 COCKPIT DISPLAY MARKET SIZE FOR DRIVER -ASSIST DISPLAYS, BY VEHICLE TYPE, 2013–2020 ($MILLION) 122
TABLE 65 COCKPIT DISPLAY MARKET SIZE FOR DRIVER-ASSIST DISPLAYS, BY VEHICLE TYPE, 2013–2020 (THOUSAND UNITS) 123
TABLE 66 COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, BY DISPLAY SIZE, 
2013–2020 ($MILLION) 127
TABLE 67 COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, BY DISPLAY SIZE, 
2013–2020 (THOUSAND UNITS) 128
TABLE 68 COCKPIT DISPLAY MARKET FOR THE DISPLAY SIZE OF LESS THAN 5 INCHES, 
BY VEHICLE TYPE, 2013–2020 ($MILLION) 130
TABLE 69 COCKPIT DISPLAY MARKET FOR THE DISPLAY SIZE OF LESS THAN 5 INCHES, 
BY VEHICLE TYPE, 2013–2020 (THOUSAND UNITS) 131
TABLE 70 COCKPIT DISPLAY MARKET FOR THE DISPLAY SIZE OF 5 INCHES TO 10 INCHES, 
BY VEHICLE TYPE, 2013–2020 ($MILLION) 132
TABLE 71 COCKPIT DISPLAY MARKET FOR THE DISPLAY SIZE OF 5 INCHES TO 10 INCHES, 
BY VEHICLE TYPE, 2013–2020 (THOUSAND UNITS) 133
TABLE 72 COCKPIT DISPLAY MARKET FOR THE DISPLAY SIZE OF GREATER THAN 10 INCHES, BY VEHICLE TYPE, 2013–2020 ($MILLION) 134
TABLE 73 COCKPIT DISPLAY MARKET FOR THE DISPLAY SIZE OF GREATER THAN 10 INCHES, BY VEHICLE TYPE, 2013–2020 (THOUSAND UNITS) 135
TABLE 74 COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, BY REGION, 
2013–2020 ($MILLION) 138
TABLE 75 COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, BY REGION, 
2013–2020 (THOUSAND UNITS) 139
TABLE 76 COCKPIT DISPLAY MARKET SIZE FOR AMERICAS, BY VEHICLE TYPE, 
2013–2020 ($MILLION) 141
TABLE 77 COCKPIT DISPLAY MARKET SIZE FOR THE AMERICAS, BY VEHICLE TYPE, 
2013–2020 (THOUSAND UNITS) 142
TABLE 78 COCKPIT DISPLAY MARKET SIZE FOR EUROPE, BY VEHICLE TYPE, 
2013–2020 ($MILLION) 145
TABLE 79 COCKPIT DISPLAY MARKET SIZE FOR EUROPE, BY VEHICLE TYPE, 
2013–2020 (THOUSAND UNITS) 146
TABLE 80 COCKPIT DISPLAY MARKET SIZE FOR APAC, BY VEHICLE TYPE, 
2013–2020 ($MILLION) 148
TABLE 81 COCKPIT DISPLAY MARKET SIZE FOR APAC, BY VEHICLE TYPE, 
2013–2020 (THOUSAND UNITS) 149
TABLE 82 COCKPIT DISPLAY MARKET SIZE FOR ROW, BY VEHICLE TYPE, 
2013–2020 ($MILLION) 151
TABLE 83 COCKPIT DISPLAY MARKET SIZE FOR ROW, BY VEHICLE TYPE, 
2013–2020 (THOUSAND UNITS) 151
TABLE 84 MOST SIGNIFICANT NEW PRODUCT LAUNCHES IN THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET 157
TABLE 85 MOST SIGNIFICANT ACQUISITIONS, PARTNERSHIPS, COLLABORATIONS, AGREEMENTS, AND CONTRACTS IN THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET 158
TABLE 86 RECENT EXPANSIONS OF THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET 159
TABLE 87 OTHER RECENT DEVELOPMENTS OF THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET 159
“
“LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 21
FIGURE 2 AVERAGE SEMICONDUCTOR CONTENT PER VEHICLE, 2012–2017 26
FIGURE 3 GLOBAL SMARTPHONE SHIPMENT 27
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 28
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 29
FIGURE 6 MARKET BREAKDOWN & DATA TRIANGULATION 30
FIGURE 7 ASSUMPTIONS OF THE RESEARCH STUDY 31
FIGURE 8 LIMITATIONS OF THE RESEARCH STUDY 32
FIGURE 9 COCKPIT DISPLAY MARKET FOR TRAINS ARE EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 34
FIGURE 10 DISPLAYS WITH THE SIZE OF 5 INCHES TO 10 INCHES ARE EXPECTED TO HOLD THE LARGEST MARKET SIZE IN 2015 35
FIGURE 11 THE RISING DEMAND FOR DRIVER-ASSIST DISPLAYS IN COMMERCIAL AUTOMOBILES AND TRAINS CONTRIBUTES TO THE FAVORABLE GROWTH PATTERN 36
FIGURE 12 EUROPE HELD THE LARGEST MARKET SHARE IN 2014, WHEREAS APAC IS EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 37
FIGURE 13 GEOGRAPHIC EXPANSION IN EMERGING MARKETS OFFER LUCRATIVE OPPORTUNITIES 38
FIGURE 14 COMMERCIAL AUTOMOBILES ARE EXPECTED TO HOLD THE LARGEST SHARE IN THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET 39
FIGURE 15 COMMERCIAL AUTOMOBILES HOLD THE LARGEST SHARE IN THE VEHICLE TYPE SEGMENT 40
FIGURE 16 DRIVER-ASSIST DISPLAYS HELD THE LARGEST SHARE IN THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET IN 2015 41
FIGURE 17 COCKPIT DISPLAY MARKET FOR THE DISPLAY SIZE OF GREATER THAN 10 INCHES IS EXPECTED TO GROW AT THE HIGHEST RATE FROM 2015 TO 2020 41
FIGURE 18 EUROPE ACCOUNTED FOR THE LARGEST SHARE IN THE OVERALL COCKPIT DISPLAY FOR LAND VEHICLE MARKET IN 2014 42
FIGURE 19 APAC WOULD HOLD THE LARGEST SHARE IN THE OVERALL CDLV MARKET IN 2015 AND IS EXPECTED TO GROW AT THE HIGHEST RATE 43
FIGURE 20 EUPORE AND APAC HAVE ENTERED THE MATURITY STAGE 44
FIGURE 21 EVOLUTION OF THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET 46
FIGURE 22 COCKPIT DISPLAY FOR LAND VEHICLE MARKET SEGMENTATION 47
FIGURE 23 MARKET SEGMENTATION: BY VEHICLE TYPE 48
FIGURE 24 MARKET SEGMENTATION: BY DISPLAY TYPE 49
FIGURE 25 MARKET SEGMENTATION: BY DISPLAY SIZE 49
FIGURE 26 MARKET SEGMENTATION: BY REGION 50
FIGURE 27 COCKPIT DISPLAY FOR LAND VEHICLES: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES 50
FIGURE 28 GLOBAL UNIT SHIPMENT OF ELECTRIC VEHICLES 52
FIGURE 29 GLOBAL SMARTPHONE SHIPMENT 53
FIGURE 30 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING R&D, RAW MATERIAL SUPPLY, AND ORIGINAL EQUIPMENT MANUFACTURING PHASE 58
FIGURE 31 DISPLAY PACKAGERS/AVIONICS MANUFACTURERS ARE THE MOST ESSENTIAL PART OF COCKPIT DISPLAY FOR LAND VEHICLE SUPPLY CHAIN 60
FIGURE 32 PORTER’S FIVE FORCES ANALYSIS 62
FIGURE 33 DUE TO THE SMALL NUMBER OF EXISTING PLAYERS, SUPPLIERS’ BARGAINING POWER IS EXPECTED TO REMAIN HIGH FROM 2014 TO 2020 62
FIGURE 34 THE IMPACT OF THREAT OF NEW ENTRANTS IS CURRENTLY HIGH AND WOULD GRADUALLY DECREASE TO MEDIUM BY 2020 63
FIGURE 35 TECHNOLOGICAL SUBSITUTE IS THE KEY FACTOR STRENGTHENING THE SUBSTITUTE’S MARKET 64
FIGURE 36 TECHNOLOGY FACTORS AND THE SWITCHING OF SUPPLIERS BY BUYERS ARE HIGHLY IMPACTING SUPPLIERS’ POWER 65
FIGURE 37 BUYERS WOULD HAVE A LIMITED CHOICE DURING UPGRADES DUE TO COMPATIBILITY ISSUES 66
FIGURE 38 THE INENSITY OF COMPETITIVE RIVALRY IS EXPECTED TO REMAIN HIGH IN THE FORCASTED PERIOD 67
FIGURE 39 TRAINS ARE EXPECTED TO GROW AT THE HIGHEST RATE FROM 2015 TO 2020 70
FIGURE 40 COMMERCIAL AUTOMOBILES CONSUMED THE MAXIMUM COCKPIT DISPLAYS 
IN 2014 71
FIGURE 41 COMMERCIAL AUTOMOBILES, BY TYPE, MARKET SIZE COMPARISON 
(2015 VS. 2020) 72
FIGURE 42 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN COMMERCIAL AUTOMOBILES, IN TERMS OF VALUE, 2013–2020 ($MILLION) 73
FIGURE 43 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN COMMERCIAL AUTOMOBILES, IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 74
FIGURE 44 COMMERCIAL AUTOMOBILES, BY DISPLAY SIZE, MARKET SIZE COMPARISON, (2015 VS. 2020) 75
FIGURE 45 COMMERCIAL AUTOMOBILES, BY REGION, MARKET SIZE COMPARISON 
(2015 VS. 2020) 76
FIGURE 46 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN TWO-WHEELERS, IN TERMS OF VALUE, 2013–2020 ($MILLION) 77
FIGURE 47 COCKPIT DISPLAY MARKET SIZE FOR TWO-WHEELERS, BY DISPLAY SIZE, MARKET SIZE COMPARISON (2015 VS. 2020) 79
FIGURE 48 COCKPIT DISPLAY MARKET SIZE FOR TWO-WHEELERS, BY REGION, MARKET SIZE COMPARISON, (2015 VS. 2020) 80
FIGURE 49 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN SUB-PREMIUM CARS, IN TERMS OF VALUE, 2013–2020 ($MILLION) 81
FIGURE 50 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN SUB-PREMIUM CARS, IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 82
FIGURE 51 SUB-PREMIUM CARS, BY DISPLAY SIZE, MARKET SIZE COMPARISON 
(2015 VS. 2020) 83
FIGURE 52 SUB-PREMIUM CARS, BY REGION, MARKET SIZE COMPARISON (2015 VS. 2020) 84
FIGURE 53 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN PREMIUM CARS, IN TERMS OF VALUE, 2013–2020 ($MILLION) 85
FIGURE 54 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN PREMIUM CARS, IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 86
FIGURE 55 PREMIUM CARS, BY DISPLAY SIZE, MARKET SIZE COMPARISON (2014 VS. 2020) 87
FIGURE 56 PREMIUM CARS, BY REGION, MARKET SIZE COMPARISON (2015 VS. 2020) 88
FIGURE 57 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN SUPER-PREMIUM CARS, 
IN TERMS OF VALUE, 2013–2020 ($MILLION) 89
FIGURE 58 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN SUPER-PREMIUM CARS, 
IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 89
FIGURE 59 SUPER-PREMIUM CARS, BY DISPLAY SIZE, MARKET SIZE COMPARISON 
(2015 VS. 2020) 90
FIGURE 60 SUPER-PREMIUM CARS, BY REGION, MARKET SIZE COMPARISON (2015 VS. 2020) 92
FIGURE 61 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN TRUCKS & BUSES, IN TERMS OF VALUE, 2013–2020 ($MILLION) 93
FIGURE 62 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN TRUCKS & BUSES, IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 93
FIGURE 63 TRUCKS & BUSES, BY DISPLAY SIZE, MARKET SIZE COMPARISON (2015 VS. 2020) 94
FIGURE 64 TRUCKS & BUSES, BY GEOGRAPHY, MARKET SIZE COMPARISON (2015 VS. 2020) 95
FIGURE 65 TACTICAL VEHICLES, BY DISPLAY TYPE, MARKET SIZE COMPARISON 
(2015 VS. 2020) 97
FIGURE 66 TACTICAL VEHICLES, BY DISPLAY SIZE, MARKET SIZE COMPARISON 
(2015 VS. 2020) 98
FIGURE 67 TACTICAL VEHICLES, BY REGION, MARKET SIZE COMPARISON (2015 VS. 2020) 100
FIGURE 68 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN TRAINS, IN TERMS OF VALUE, 2013–2020 ($MILLION) 101
FIGURE 69 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN TRAINS, 
IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 102
FIGURE 70 TRAINS, BY DISPLAY SIZE, MARKET SIZE COMPARISON, (2015 VS. 2020) 103
FIGURE 71 TRAINS, BY REGION, MARKET SIZE COMPARISON, (2015 VS. 2020) 104
FIGURE 72 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN HIGH-SPEED TRAINS, 
IN TERMS OF VALUE, 2013–2020 ($MILLION) 105
FIGURE 73 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN HIGH-SPEED TRAINS, 
IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 105
FIGURE 74 HIGH-SPEED TRAINS, BY DISPLAY SIZE, MARKET SIZE COMPARISON 
(2015 VS. 2020) 106
FIGURE 75 HIGH-SPEED TRAIN, BY REGION, MARKET SIZE COMPARISON(2015 VS. 2020) 107
FIGURE 76 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN LIGHT RAILS, IN TERMS OF VALUE, 2013–2020 ($MILLION) 108
FIGURE 77 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN LIGHT RAILS, IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 109
FIGURE 78 LIGHT RAILS, BY DISPLAY SIZE, MARKET SIZE COMPARISON (2015 VS. 2020) 110
FIGURE 79 LIGHT RAILS , BY REGION, MARKET SIZE COMPARISON IN,(2015 VS .2020) 111
FIGURE 80 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN INTERCITY TRAINS, 
IN TERMS OF VALUE, 2013–2020 ($MILLION) 112
FIGURE 81 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN INTERCITY TRAINS, 
IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 112
FIGURE 82 INTERCITY TRAINS, BY DISPLAY SIZE, MARKET SIZE COMPARISON (2015 VS. 2020) 113
FIGURE 83 INTERCITY TRAINS, BY REGION, MARKET SIZE COMPARISON ,(2015 VS. 2020) 114
FIGURE 84 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN METRO TRAINS, 
IN TERMS OF VALUE, 2013–2020 ($MILLION) 115
FIGURE 85 MARKET SIZE OF DRIVER-ASSIST DISPLAYS USED IN METRO TRAINS, 
IN TERMS OF VOLUME, 2013–2020 (THOUSAND UNITS) 116
FIGURE 86 METRO TRAINS, BY DISPLAY SIZE, MARKET SIZE COMPARISON (2015 VS. 2020) 117
FIGURE 87 METRO TRAINS, BY REGION, MARKET SIZE COMPARISON (2015 VS. 2020) 118
FIGURE 88 DRIVER -ASSIST DISPLAYS ACCOUNTED FOR THE LARGEST SHARE IN THE OVERALL COCKPIT DISPLAY FOR LAND VEHICLE MARKET IN 2015 121
FIGURE 89 DRIVER- ASSIST DISPLAYS SEGMENT IS EXPECTED TO BE THE FASTEST-GROWING SEGMENT DURING , 2015 – 2020 122
FIGURE 90 DRIVER-ASSIST DISPLAYS MARKET SIZE COMPARISON IN TERMS OF VALUE, 
(2015 VS. 2020) 123
FIGURE 91 DRIVER-ASSIST DISPLAYS MARKET SIZE COMPARISON IN TERMS OF VOLUME, (2015 VS. 2020) 124
FIGURE 92 MISSION DISPLAY MARKET SIZE IN TERMS OF VALUE, 2013–2020 ($MILLION) 124
FIGURE 93 MISSION DISPLAY MARKET SIZE IN TERMS OF VOLUME, 
2013–2020 (THOUSAND UNITS) 125
FIGURE 94 COCKPIT DISPLAYS WITH THE DISPLAY SIZE OF 5 INCHES TO 10 INCHES HOLDS THE LARGEST MARKET SIZE IN 2015 128
FIGURE 95 COCKPIT DISPLAY MARKET FOR THE DISPLAY SIZE OF GREATER THAN 10 INCHES IS EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 129
FIGURE 96 LESS THAN 5 INCHES DISPLAY MARKET SIZE COMPARISON (2014 VS. 2020) 131
FIGURE 97 LESS THAN 5 INCHES DISPLAY MARKET SIZE COMPARISON (2014 VS. 2020) 132
FIGURE 98 5 INCHES TO 10 INCHES DISPLAY MARKET SIZE COMPARISON (2014 VS. 2020) 133
FIGURE 99 5 INCHES TO 10 INCHES DISPLAY MARKET SIZE COMPARISON (2014 VS. 2020) 134
FIGURE 100 GREATER THAN 10 INCHES DISPLAY MARKET SIZE COMPARISON 135
FIGURE 101 GREATER THAN 10 INCHES DISPLAY MARKET SIZE COMPARISON (2014 VS. 2020) 136
FIGURE 102 REGIONAL GROWTH RATE, IN TERMS OF VALUE, FROM 2015 TO 2020 138
FIGURE 103 EUROPE DOMINATES THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET IN 2015 139
FIGURE 104 APAC IS EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 140
FIGURE 105 SNAPSHOT OF THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET IN THE AMERICAS 141
FIGURE 106 AMERICAS: COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, COMPARISON, (2015 VS. 2020) 142
FIGURE 107 AMERICAS: COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, COMPARISON, (2015 VS.2020 ) 143
FIGURE 108 SNAPSHOT OF THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET IN EUROPE 144
FIGURE 109 EUROPE: COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, BY COMPARISON, (2015 VS. 2020) 145
FIGURE 110 EUROPE: COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, COMPARISON, (2015 VS. 2020) 146
FIGURE 111 SNAPSHOT OF THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET IN APAC 147
FIGURE 112 APAC: COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, COMPARISON 
(2015 VS.2020) 148
FIGURE 113 APAC: COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, COMPARISON 
(2015 VS. 2020) 149
FIGURE 114 SNAPSHOT OF THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET IN ROW 150
FIGURE 115 ROW: COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, COMPARISON 
(2015 VS.2020) 151
FIGURE 116 ROW: COCKPIT DISPLAY FOR LAND VEHICLE MARKET SIZE, COMPARISON, 
(2015 VS.2020) 152
FIGURE 117 COMPANIES ADOPTED PRODUCT INNOVATION AS THE KEY GROWTH STRATEGY FROM 2012 TO 2015 153
FIGURE 118 JAPAN DISPLAY INC. HAS EMERGED AS THE FASTEST-GROWING COMPANY 154
FIGURE 119 MARKET SHARE ANALYSIS FOR THE COCKPIT DISPLAY FOR LAND VEHICLE MARKET IN TERMS OF VALUE, 2014 155
FIGURE 120 MARKET EVALUATION FRAMEWORK 156
FIGURE 121 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH IS THE KEY STRATEGY 157
FIGURE 122 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 160
FIGURE 123 COMPETITIVE BENCHMARKING OF THE KEY PLAYERS (2010–2015) 161
FIGURE 124 CONTINENTAL AG: COMPANY SNAPSHOT 162
FIGURE 125 CONTINENTAL AG: SWOT ANALYSIS 164
FIGURE 126 GARMIN LTD.: COMPANY SNAPSHOT 165
FIGURE 127 GARMIN LTD.: SWOT ANALYSIS 167
FIGURE 128 INNOLUX CORP.: COMPANY SNAPSHOT 168
FIGURE 129 INNOLUX CORP.: SWOT ANALYSIS 170
FIGURE 130 AU OPTRONICS CORP.: COMPANY SNAPSHOT 171
FIGURE 131 AU OPTRONICS CORP.: SWOT ANALYSIS 173
FIGURE 132 JAPAN DISPLAY INC.: COMPANY SNAPSHOT 174
FIGURE 133 JAPAN DISPLAY INC.: SWOT ANALYSIS 176
FIGURE 134 ALPINE ELECTRONICS, INC.: COMPANY SNAPSHOT 177
FIGURE 135 GENERAL DYNAMICS CANADA LTD.: COMPANY SNAPSHOT 179
FIGURE 136 TEXAS INSTRUMENTS INC.: COMPANY SNAPSHOT 181
FIGURE 137 ESTERLINE TECHNOLOGIES CORP.: COMPANY SNAPSHOT 183
FIGURE 138 ROCKWELL COLLINS, INC.: COMPANY SNAPSHOT 185
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