“The cloud storage solutions are being widely adopted by businesses across a broad spectrum of major verticals such as banking, financial services and insurance (BFSI), manufacturing, retail and consumer goods, telecommunication and IT, media and entertainment, government, healthcare and life sciences, energy and utilities, research and education, and others. Technological advancements have significantly supported cloud storage market to grow.
With the rising acknowledgements of cloud storage, these solutions and services are gaining huge momentum in the market. This has in turn, benefited the cloud storage solution and service providers by expanding their demand in this market. The cloud storage offerings have also been chiefly accountable for increasing the average revenues of these stakeholders in the cloud storage ecosystem. North America is contributing the maximum to the growth of cloud storage market. However, emerging economies of Asia-Pacific are expected to have immense growth potential during the forecast period. However, the challenges related to the securities are hindering the cloud storage growth globally.
The complete cloud storage market is segmented on the basis of types, solutions, services, deployment model, organization size, verticals, and regions. The overall market size is devised by adding up the individual market sizes of all the solutions including into primary storage solution, backup storage solution, cloud storage gateway solution, and data movement and access solution and services including consulting services, system and networking integration, and support training and education.
The cloud storage solution and services are currently being offered by numerous vendors such as IBM, Microsoft, Google, Amazon Web Services, VMware, Box, Fujitsu, RackSpace, AT&T, and HP. These vendors are selling variations of cloud storage solutions and managed services. However, there is a price war between these cloud storage service providers globally, as they keep reducing the prices at regular basis and increasing the volume of storage.
The major issue retraining the growth of the cloud storage market is the data security concern. Thus, the cloud storage vendors as well as systems integrators are working together to ensure that maximum features are provided at minimum costs.
The report will help the market leaders or new entrants in this market in better understanding of the competitors and gain more insights to better one’s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals have been provided that can put one ahead of the competitors.
The global cloud storage market is expected to grow from USD 18.87 billion in 2015 to USD 65.41 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 28.2%.
”
“TABLE OF CONTENTS
1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES 29
4.2 CLOUD STORAGE MARKET: TOP THREE VERTICALS 29
4.3 KEY APPLICATIONS AND REGIONS IN THE CLOUD STORAGE MARKET 30
4.4 LIFE CYCLE ANALYSIS BY REGION, 2015 30
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 EVOLUTION OF THE CLOUD STORAGE MARKET 33
5.3 MARKET SEGMENTATION 34
5.3.1 BY TYPE 34
5.3.2 BY SOLUTION 35
5.3.3 BY SERVICE 35
5.3.4 BY DEPLOYMENT TYPE 35
5.3.5 BY ORGANIZATION SIZE 36
5.3.6 BY VERTICAL 36
5.3.7 BY REGION 37
5.4 MARKET DYNAMICS 37
5.4.1 DRIVERS 38
5.4.1.1 Rising need for big data storage 38
5.4.1.2 Rapid adoption rate of cloud storage gateways 38
5.4.2 RESTRAINTS 38
5.4.2.1 Prevailing Data security apprehensions 38
5.4.3 OPPORTUNITIES 38
5.4.3.1 Emergence of improved cloud security solutions 38
5.4.3.2 Innovations in storage and data transfer technologies 39
5.4.4 CHALLENGE 39
5.4.4.1 Performance of data transfer and application issues 39
6 INDUSTRY TRENDS 40
6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER’S FIVE FORCES ANALYSIS 42
6.3.1 THREAT OF NEW ENTRANTS 43
6.3.2 THREAT OF SUBSTITUTES 43
6.3.3 BARGAINING POWER OF SUPPLIERS 43
6.3.4 BARGAINING POWER OF BUYERS 44
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 44
6.4 STRATEGIC BENCHMARKING 45
7 CLOUD STORAGE MARKET ANALYSIS, BY TYPE 46
7.1 INTRODUCTION 47
7.2 SOLUTIONS 48
7.3 SERVICES 49
8 CLOUD STORAGE MARKET ANALYSIS, BY SOLUTION 50
8.1 INTRODUCTION 51
8.2 PRIMARY STORAGE SOLUTION 52
8.3 BACKUP STORAGE SOLUTION 52
8.4 CLOUD STORAGE GATEWAY SOLUTION 53
8.5 DATA MOVEMENT AND ACCESS SOLUTION 54
9 CLOUD STORAGE MARKET ANALYSIS, BY SERVICE 55
9.1 INTRODUCTION 56
9.2 CONSULTING SERVICES 57
9.3 SYSTEM AND NETWORKING INTEGRATION 57
9.4 SUPPORT, TRAINING, AND EDUCATION 58
10 CLOUD STORAGE MARKET ANALYSIS, BY DEPLOYMENT MODE 60
10.1 INTRODUCTION 61
10.2 PUBLIC CLOUD 62
10.3 PRIVATE CLOUD 62
10.4 HYBRID CLOUD 63
11 CLOUD STORAGE MARKET ANALYSIS, BY ORGANIZATION SIZE 64
11.1 INTRODUCTION 65
11.2 SMALL AND MEDIUM BUSINESS 66
11.3 LARGE ENTERPRISES 67
12 CLOUD STORAGE MARKET ANALYSIS, BY VERTICAL 68
12.1 INTRODUCTION 69
12.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 70
12.3 CONSUMER GOODS AND RETAIL 72
12.4 TELECOMMUNICATIONS AND IT 73
12.5 HEALTHCARE AND LIFE SCIENCES 75
12.6 MEDIA AND ENTERTAINMENT 77
12.7 GOVERNMENT 79
12.8 RESEARCH AND EDUCATION 81
12.9 ENERGY AND UTILITIES 83
12.10 MANUFACTURING 84
12.11 OTHERS VERTICALS 86
13 GEOGRAPHIC ANALYSIS 88
13.1 INTRODUCTION 89
13.2 NORTH AMERICA 90
13.3 EUROPE 91
13.4 ASIA-PACIFIC 93
13.5 MIDDLE EAST AND AFRICA 95
13.6 LATIN AMERICA 96
14 COMPETITIVE LANDSCAPE 97
14.1 OVERVIEW 97
14.2 COMPETITIVE SITUATION AND TRENDS 99
14.2.1 NEW PRODUCT LAUNCHES 100
14.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 101
14.2.3 MERGERS AND ACQUISITIONS 101
14.2.4 EXPANSIONS 102
15 COMPANY PROFILE 103
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
15.1 AMAZON WEB SERVICES, INC. 103
15.2 GOOGLE, INC. 106
15.3 INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION 109
15.4 MICROSOFT CORPORATION 112
15.5 HEWLETT-PACKARD COMPANY 115
15.6 AT&T, INC. 118
15.7 RACKSPACE HOSTING, INC. 120
15.8 VMWARE, INC. 122
15.9 BOX, INC. 124
15.10 FUJITSU LTD. 126
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
16 APPENDIX 128
16.1 INSIGHTS OF INDUSTRY EXPERTS 128
16.2 DISCUSSION GUIDE 129
16.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 133
16.4 AVAILABLE CUSTOMIZATIONS 135
16.5 RELATED REPORTS 136
“
“LIST OF TABLES
TABLE 1 ASSUMPTIONS 24
TABLE 2 CLOUD STORAGE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 47
TABLE 3 SOLUTIONS: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 48
TABLE 4 SERVICES: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 49
TABLE 5 CLOUD STORAGE MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION) 51
TABLE 6 PRIMARY STORAGE SOLUTION: CLOUD STORAGE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 52
TABLE 7 BACKUP STORAGE SOLUTION: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 53
TABLE 8 CLOUD STORAGE GATEWAY SOLUTION: CLOUD STORAGE MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 53
TABLE 9 DATA MOVEMENT AND ACCESS SOLUTION: CLOUD STORAGE MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 54
TABLE 10 CLOUD STORAGE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 56
TABLE 11 CONSULTING SERVICES: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 57
TABLE 12 SYSTEM AND NETWORKING INTEGRATION: CLOUD STORAGE MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 58
TABLE 13 SUPPORT, TRAINING, AND EDUCATION: CLOUD STORAGE MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 59
TABLE 14 CLOUD STORAGE MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 61
TABLE 15 PUBLIC CLOUD: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 62
TABLE 16 PRIVATE CLOUD: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 63
TABLE 17 HYBRID CLOUD: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 63
TABLE 18 CLOUD STORAGE MARKET SIZE, BY ORGANIZATION SIZE,
2013–2020 (USD MILLION) 65
TABLE 19 SMALL AND MEDIUM BUSINESS: CLOUD STORAGE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 66
TABLE 20 LARGE ENTERPRISES: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 67
TABLE 21 CLOUD STORAGE MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 69
TABLE 22 BFSI: CLOUD STORAGE MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 70
TABLE 23 BFSI: CLOUD STORAGE MARKET SIZE, BY ORGANIZATION SIZE,
2013–2020 (USD MILLION) 70
TABLE 24 BFSI: CLOUD STORAGE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 71
TABLE 25 BFSI: CLOUD STORAGE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 71
TABLE 26 CONSUMER GOODS AND RETAIL: CLOUD STORAGE MARKET SIZE,
BY DEPLOYMENT, 2013–2020 (USD MILLION) 72
TABLE 27 CONSUMER GOODS AND RETAIL: CLOUD STORAGE MARKET SIZE,
BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 72
TABLE 28 CONSUMER GOODS AND RETAIL: CLOUD STORAGE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 73
TABLE 29 CONSUMER GOODS AND RETAIL: CLOUD STORAGE MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 73
TABLE 30 TELECOMMUNICATIONS AND IT: CLOUD STORAGE MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 74
TABLE 31 TELECOMMUNICATIONS AND IT: CLOUD STORAGE MARKET SIZE,
BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 74
TABLE 32 TELECOMMUNICATIONS AND IT: CLOUD STORAGE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 74
TABLE 33 TELECOMMUNICATIONS AND IT: CLOUD STORAGE MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 75
TABLE 34 HEALTHCARE AND LIFE SCIENCES: CLOUD STORAGE MARKET SIZE,
BY DEPLOYMENT, 2013–2020 (USD MILLION) 75
TABLE 35 HEALTHCARE AND LIFE SCIENCES: CLOUD STORAGE MARKET SIZE,
BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 76
TABLE 36 HEALTHCARE AND LIFE SCIENCES: CLOUD STORAGE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 76
TABLE 37 HEALTHCARE AND LIFE SCIENCES: CLOUD STORAGE MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 77
TABLE 38 MEDIA AND ENTERTAINMENT: CLOUD STORAGE MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 77
TABLE 39 MEDIA AND ENTERTAINMENT: CLOUD STORAGE MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 78
TABLE 40 MEDIA AND ENTERTAINMENT: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 78
TABLE 41 MEDIA AND ENTERTAINMENT: CLOUD STORAGE MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 79
TABLE 42 GOVERNMENT: CLOUD STORAGE MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 79
TABLE 43 GOVERNMENT: CLOUD STORAGE MARKET SIZE, BY ORGANIZATION SIZE,
2013–2020 (USD MILLION) 80
TABLE 44 GOVERNMENT: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 80
TABLE 45 GOVERNMENT: CLOUD STORAGE MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 80
TABLE 46 RESEARCH AND EDUCATION: CLOUD STORAGE MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 81
TABLE 47 RESEARCH AND EDUCATION: CLOUD STORAGE MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 81
TABLE 48 RESEARCH AND EDUCATION: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 82
TABLE 49 RESEARCH AND EDUCATION: CLOUD STORAGE MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 82
TABLE 50 ENERGY AND UTILITIES: CLOUD STORAGE MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 83
TABLE 51 ENERGY AND UTILITIES: CLOUD STORAGE MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 83
TABLE 52 ENERGY AND UTILITIES: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 84
TABLE 53 ENERGY AND UTILITIES: CLOUD STORAGE MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 84
TABLE 54 MANUFACTURING: CLOUD STORAGE MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 85
TABLE 55 MANUFACTURING: CLOUD STORAGE MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 85
TABLE 56 MANUFACTURING: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 85
TABLE 57 MANUFACTURING: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 86
TABLE 58 OTHERS: CLOUD STORAGE MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 86
TABLE 59 OTHER VERTICALS: CLOUD STORAGE MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 87
TABLE 60 OTHERS VERTICALS: CLOUD STORAGE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 87
TABLE 61 OTHER VERTICALS: CLOUD STORAGE MARKET SIZE, BY TYPE,
2013–2020 (USD MILLION) 87
TABLE 62 CLOUD STORAGE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 89
TABLE 63 NORTH AMERICA: CLOUD STORAGE MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 90
TABLE 64 EUROPE: CLOUD STORAGE MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 92
TABLE 65 ASIA-PACIFIC: CLOUD STORAGE MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 93
TABLE 66 MIDDLE EAST AND AFRICA: CLOUD STORAGE MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 95
TABLE 67 LATIN AMERICA: CLOUD STORAGE MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 96
TABLE 68 NEW PRODUCT LAUNCHES, 2012–2015 100
TABLE 69 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2012–2015 101
TABLE 70 MERGERS AND ACQUISITIONS, 2012–2015 101
TABLE 71 EXPANSIONS AND OTHERS, 2013–2015 102
“
“LIST OF FIGURES
FIGURE 1 CLOUD STORAGE MARKET: RESEARCH DESIGN 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 BACKUP STORAGE SOLUTION IS EXPECTED TO LEAD THE CLOUD STORAGE MARKET DURING THE FORECAST PERIOD 26
FIGURE 7 ASIA-PACIFIC IS EXPECTED TO GAIN THE HIGHEST TRACTION FOR CLOUD STORAGE SOLUTIONS DURING THE FORECAST PERIOD 26
FIGURE 8 CONSULTING SERVICE TO GAIN HIGHEST TRACTION DURING THE FORECAST PERIOD (2015-2020) 27
FIGURE 9 GLOBAL CLOUD STORAGE MARKET SIZE, BY INDUSTRY (2015 VS 2020): TELECOMMUNICATION AND IT TO LEAD THE MARKET 28
FIGURE 10 EMERGING ECONOMIES OFFER ATTRACTIVE MARKET OPPORTUNITIES IN THE CLOUD STORAGE MARKET 29
FIGURE 11 HEALTHCARE AND LIFE SCIENCES VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 29
FIGURE 12 CLOUD STORAGE MARKET: MARKET GROWTH RATE OF THE TOP THREE SOLUTIONS AND REGIONS (2015–2020) 30
FIGURE 13 ASIA-PACIFIC IS EXPECTED TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD 30
FIGURE 14 MARKET EVOLUTION OF CLOUD STORAGE MARKET 33
FIGURE 15 CLOUD STORAGE MARKET SEGMENTATION: BY TYPE 34
FIGURE 16 CLOUD STORAGE MARKET SEGMENTATION: BY SOLUTION 35
FIGURE 17 CLOUD STORAGE MARKET SEGMENTATION: BY SERVICE 35
FIGURE 18 CLOUD STORAGE MARKET SEGMENTATION: BY DEPLOYMENT TYPE 35
FIGURE 19 CLOUD STORAGE MARKET SEGMENTATION: BY ORGANIZATION SIZE 36
FIGURE 20 CLOUD STORAGE MARKET SEGMENTATION: BY VERTICAL 36
FIGURE 21 CLOUD STORAGE MARKET SEGMENTATION: BY REGION 37
FIGURE 22 CLOUD STORAGE: MARKET DYNAMICS 37
FIGURE 23 CLOUD STORAGE MARKET: VALUE CHAIN ANALYSIS 41
FIGURE 24 CLOUD STORAGE MARKET: PORTER’S FIVE FORCES ANALYSIS 42
FIGURE 25 CLOUD STORAGE MARKET: STRATEGIC BENCHMARKING 45
FIGURE 26 CLOUD STORAGE SERVICES MARKET IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD (2015–2020) 47
FIGURE 27 CLOUD STORAGE GATEWAY SOLUTION WILL HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD (2015–2020) 51
FIGURE 28 CONSULTING SERVICES WILL HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD (2015–2020) 56
FIGURE 29 PUBLIC CLOUD DEPLOYMENT HOLDS THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD 2015 TO 2020 61
FIGURE 30 HYBRID CLOUD DEPLOYMENT IS EXPECTED TO GROW AT HIGH CAGR DURING THE FORECAST PERIOD 65
FIGURE 31 BFSI AND TELECOMMUNICATION AND IT WILL CONTINUE TO DOMINATE THE CLOUD STORAGE MARKET DURING THE FORECAST PERIOD (2015-2020) 69
FIGURE 32 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 2015 TO 2020 89
FIGURE 33 NORTH AMERICA: REGIONAL MARKET SNAPSHOT 91
FIGURE 34 APAC: REGIONAL MARKET SNAPSHOT 94
FIGURE 35 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY DURING 2012–2014 97
FIGURE 36 REVENUE OF GOOGLE GREW AT THE HIGHEST RATE BETWEEN 2012 AND 2014 98
FIGURE 37 MARKET EVALUATION FRAMEWORK 99
FIGURE 38 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY 100
FIGURE 39 AMAZON WEB SERVICES: SWOT ANALYSIS 105
FIGURE 40 GOOGLE, INC.: COMPANY SNAPSHOT 106
FIGURE 41 GOOGLE: SWOT ANALYSIS 108
FIGURE 42 INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT 109
FIGURE 43 IBM: SWOT ANALYSIS 111
FIGURE 44 MICROSOFT CORPORATION: COMPANY SNAPSHOT 112
FIGURE 45 MICROSOFT: SWOT ANALYSIS 114
FIGURE 46 HEWLETT-PACKARD COMPANY: COMPANY SNAPSHOT 115
FIGURE 47 HP: SWOT ANALYSIS 117
FIGURE 48 AT&T, INC.: COMPANY SNAPSHOT 118
FIGURE 49 RACKSPACE HOSTING, INC.: COMPANY SNAPSHOT 120
FIGURE 50 VMWARE, INC.: COMPANY SNAPSHOT 122
FIGURE 51 BOX, INC.: COMPANY SNAPSHOT 124
FIGURE 52 FUJITSU LTD.: COMPANY SNAPSHOT 126
“
