“TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKETS SCOPE 15
1.3.1 MARKETS COVERED (SUB-SEGMENTS INCLUDING GEO SEGMENTATION) 15
1.3.2 YEARS CONSIDERED IN THE REPORT 16
1.4 CURRENCY & PRICING 16
1.5 PACKAGE SIZE 16
1.6 LIMITATIONS 16
1.7 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE CELLULOSE FIBERS MARKET 29
4.2 CELLULOSE FIBERS MARKET – NATURAL FIBER SEGMENTS 30
4.3 CELLULOSE FIBERS – VISCOSE FIBER ACCOUNTS FOR A MAJORITY MARKET SHARE 31
4.4 CELLULOSE FIBERS MARKET ATTRACTIVENESS, BY COUNTRY 32
4.5 APPLICATION INDUSTRY GROWTH MATRIX 33
4.6 CELLULOSE FIBERS MARKET, DEVELOPING VS. DEVELOPED COUNTRIES 34
4.7 LIFE CYCLE ANALYSIS, BY REGION 35
5 MARKET OVERVIEW 36
5.1 INTRODUCTION 37
5.2 MARKET SEGMENTATION 37
5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 38
5.3.1.1 Surging demand from textile industry 39
5.3.1.2 Widening natural cellulose fiber demand-supply gap 39
5.3.1.3 Increasing demand from industrial application 39
5.3.2 RESTRAINTS 40
5.3.2.1 Capital intensive industry 40
5.3.2.2 Stringent environmental regulation 40
5.3.3 OPPORTUNITIES 40
5.3.3.1 Increasing usage of skin friendly textile 41
5.3.3.2 Budding demand from Asia-Pacific 41
5.3.4 CHALLENGES 41
5.3.4.1 Reducing cost of production 41
6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 42
6.2 VALUE CHAIN ANALYSIS 42
6.3 RAW MATERIAL ANALYSIS OF CELLULOSE FIBERS 43
6.3.1 WOOD PULP 43
6.3.2 COTTON 43
6.4 PORTER’S FIVE FORCES ANALYSIS 44
6.4.1 THREAT 0F NEW ENTRANTS 45
6.4.2 THREAT OF SUBSTITUTES 45
6.4.3 BARGAINING POWER OF BUYERS 45
6.4.4 BARGAINING POWER OF SUPPLIERS 46
6.4.5 INTENSITY OF RIVALRY 46
6.5 STRATEGIC BENCHMARKING 47
6.5.1 EXPANSION: MOST PREFERRED DEVELOPMENT STRATEGY 47
7 CELLULOSE FIBERS MARKET, BY FIBER TYPE 48
7.1 INTRODUCTION 49
7.2 MAN-MADE CELLULOSE FIBER 50
7.2.1 VISCOSE FIBER 50
7.2.2 LYOCELL FIBER 50
7.2.3 MODAL FIBER 51
7.2.4 OTHER FIBERS 51
7.3 NATURAL CELLULOSE FIBERS 53
7.3.1 COTTON FIBER 53
7.3.2 JUTE FIBER 53
7.3.3 OTHERS 53
8 CELLULOSE FIBERS MARKET, BY APPLICATION 56
8.1 INTRODUCTION 57
8.2 APPAREL 59
8.3 HOME TEXTILE 60
8.4 INDUSTRIAL 62
8.5 OTHER APPLICATIONS 63
9 CELLULOSE FIBERS MARKET, BY REGION 65
9.1 INTRODUCTION 66
9.2 NORTH AMERICA 69
9.2.1 U.S. 72
9.2.2 CANADA 73
9.2.3 MEXICO 74
9.3 ASIA-PACIFIC 76
9.3.1 CHINA 79
9.3.2 JAPAN 80
9.3.3 INDIA 81
9.4 EUROPE 83
9.4.1 TURKEY 86
9.4.2 GERMANY 87
9.4.3 U.K. 88
9.4.4 FRANCE 89
9.4.5 ITALY 91
9.5 ROW 92
9.5.1 BRAZIL 94
9.5.2 SOUTH AFRICA 95
10 COMPETITIVE LANDSCAPE 97
10.1 INTRODUCTION 97
10.2 EXPANSION: THE MOST POPULAR GROWTH STRATEGY 98
10.3 MAXIMUM DEVELOPMENTS IN 2013 99
10.4 LENZING AG IS THE MOST ACTIVE PARTICIPANT 100
10.5 KEY GROWTH STRATEGIES 101
10.5.1 EXPANSION 101
10.5.2 MERGERS & ACQUISITIONS 101
10.5.3 NEW PRODUCT LAUNCHES/DEVELOPMENTS 102
10.5.4 PARTNERSHIP, CONTRACTS, AGREEMENTS & COLLABORATIONS 103
11 COMPANY PROFILES 104
(Overview, Financial*, Products & Services, Strategy, and Developments)
11.1 INTRODUCTION 104
11.2 LENZING AG 105
11.3 GRASIM INDUSTRIES LIMITED 108
11.4 SATERI HOLDINGS LIMITED 110
11.5 SHANDONG HELON TEXTILES SCI. & TECH. CO., LTD. 112
11.6 TANGSHAN SANYOU XINGDA CHEMICAL FIBER CO., LTD. 114
11.7 WEYERHAEUSER COMPANY 115
11.8 EASTMAN CHEMICAL COMPANY 117
11.9 ZHEJIANG FULIDA CO., LTD. 119
11.10 DAICEL CORPORATION 120
11.11 KELHEIM FIBRES 122
*Details might not be captured in case of unlisted companies.
12 APPENDIX 124
12.1 INSIGHTS FROM INDUSTRY EXPERTS 124
12.2 DISCUSSION GUIDE 125
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 127
12.4 AVAILABLE CUSTOMIZATIONS 128
12.5 RELATED REPORTS 129
“
“LIST OF TABLES
TABLE 1 CELLULOSE FIBERS MARKER SIZE, BY VALUE (USD MILLION) &
VOLUME (KT), 2013-2020 26
TABLE 2 IMPACT OF CELLULOSE FIBERS MARKET DRIVERS (2015–2020) 38
TABLE 3 IMPACT OF CELLULOSE FIBERS MARKET RESTRAINTS (2015–2020) 40
TABLE 4 IMPACT OF CELLULOSE FIBERS MARKET OPPORTUNITIES (2015–2020) 40
TABLE 5 CELLULOSE FIBERS MARKET SIZE, BY FIBER TYPE, 2013–2020 (USD MILLION) 49
TABLE 6 CELLULOSE FIBERS MARKET SIZE, BY FIBER TYPE, 2013–2020 (KILOTON) 50
TABLE 7 MAN-MADE CELLULOSE FIBER MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 51
TABLE 8 MAN-MADE CELLULOSE FIBER MARKET SIZE, BY TYPE, 2013–2020 (KILOTON) 52
TABLE 9 NATURAL CELLULOSE FIBERS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 54
TABLE 10 NATURAL CELLULOSE FIBERS MARKET SIZE, BY TYPE, 2013–2020 (KILOTON) 54
TABLE 11 CELLULOSE FIBERS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 57
TABLE 12 CELLULOSE FIBERS MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 58
TABLE 13 CELLULOSE FIBERS MARKET SIZE IN APPAREL APPLICATION, BY REGION,
2013–2020 (USD MILLION) 59
TABLE 14 CELLULOSE FIBERS MARKET SIZE IN APPAREL APPLICATION, BY REGION,
2013–2020 (KILOTON) 59
TABLE 15 CELLULOSE FIBERS MARKET SIZE IN HOME TEXTILE APPLICATION, BY REGION, 2013–2020 (USD MILLION) 60
TABLE 16 CELLULOSE FIBERS MARKET SIZE IN HOME TEXTILE APPLICATION, BY REGION, 2013–2020 (KILOTON) 61
TABLE 17 CELLULOSE FIBERS MARKET SIZE IN INDUSTRIAL APPLICATION, BY REGION, 2013–2020 (USD MILLION) 62
TABLE 18 CELLULOSE FIBERS MARKET SIZE IN INDUSTRIAL APPLICATION, BY REGION, 2013–2020 (KILOTON) 62
TABLE 19 CELLULOSE FIBERS MARKET SIZE IN OTHER APPLICATIONS, BY REGION,
2013–2020 (USD MILLION) 63
TABLE 20 CELLULOSE FIBERS MARKET SIZE IN OTHER APPLICATIONS, BY REGION,
2013–2020 (KILOTON) 64
TABLE 21 CELLULOSE FIBERS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 67
TABLE 22 CELLULOSE FIBERS MARKET SIZE, BY REGION, 2013–2020 (KILOTON) 68
TABLE 23 NORTH AMERICA: CELLULOSE FIBERS MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 70
TABLE 24 NORTH AMERICA: CELLULOSE FIBERS MARKET SIZE, BY COUNTRY,
2013–2020 (KILOTON) 70
TABLE 25 NORTH AMERICA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 70
TABLE 26 NORTH AMERICA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 71
TABLE 27 U.S.: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 72
TABLE 28 U.S.: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 72
TABLE 29 CANADA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 73
TABLE 30 CANADA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 74
TABLE 31 MEXICO: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 74
TABLE 32 MEXICO: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 75
TABLE 33 ASIA-PACIFIC: CELLULOSE FIBERS MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 77
TABLE 34 ASIA-PACIFIC: CELLULOSE FIBERS MARKET SIZE, BY COUNTRY,
2013–2020 (KILOTON) 77
TABLE 35 ASIA-PACIFIC: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 78
TABLE 36 ASIA-PACIFIC: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 78
TABLE 37 CHINA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 79
TABLE 38 CHINA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 80
TABLE 39 JAPAN: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 80
TABLE 40 JAPAN: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 81
TABLE 41 INDIA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 82
TABLE 42 INDIA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 82
TABLE 43 EUROPE: CELLULOSE FIBERS MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 84
TABLE 44 EUROPE: CELLULOSE FIBERS MARKET SIZE, BY COUNTRY, 2013–2020 (KILOTON) 84
TABLE 45 EUROPE: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 85
TABLE 46 EUROPE: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 85
TABLE 47 TURKEY: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 86
TABLE 48 TURKEY: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 86
TABLE 49 GERMANY: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 87
TABLE 50 GERMANY: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 88
TABLE 51 U.K.: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 88
TABLE 52 U.K.: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 89
TABLE 53 FRANCE: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 89
TABLE 54 FRANCE: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 90
TABLE 55 ITALY: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013-2020(USD MILLION) 91
TABLE 56 ITALY: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 91
TABLE 57 ROW: CELLULOSE FIBERS MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 92
TABLE 58 ROW: CELLULOSE FIBERS MARKET SIZE, BY COUNTRY, 2013–2020 (KILOTON) 92
TABLE 59 ROW: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 93
TABLE 60 ROW: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 93
TABLE 61 BRAZIL: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 94
TABLE 62 BRAZIL: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 94
TABLE 63 SOUTH AFRICA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 95
TABLE 64 SOUTH AFRICA: CELLULOSE FIBERS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTON) 96
TABLE 65 EXPANSION, 2010-2015 101
TABLE 66 MERGERS & ACQUISITIONS 101
TABLE 67 PRODUCT LAUNCHES/DEVELOPMENTS, 2010-2015 102
TABLE 68 PARTNERSHIPS, CONTRACTS, AGREEMENTS & COLLABORATION, 2010-2015 103
“
“LIST OF FIGURES
FIGURE 1 CELLULOSE FIBERS MARKET SEGMENTATION 15
FIGURE 2 CELLULOSE FIBERS MARKET: RESEARCH DESIGN 17
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 DATA TRIANGULATION METHODOLOGY 23
FIGURE 6 MAN-MADE CELLULOSE FIBERS MARKET SNAPSHOT, BY TYPE: VISCOSE FIBER TO REGISTER HIGHEST CAGR 26
FIGURE 7 CELLULOSE FIBERS MARKET RANKING, BY COUNTRY, 2014 27
FIGURE 8 CELLULOSE FIBERS MARKET SHARE 28
FIGURE 9 ATTRACTIVE OPPORTUNITIES IN THE CELLULOSE FIBERS MARKET 29
FIGURE 10 JUTE FIBER PROJECTED TO BE THE FASTEST-GROWING SEGMENT AMONG THE MAJOR FIBER TYPES, 2015–2020 30
FIGURE 11 ASIA-PACIFIC IS THE BIGGEST MARKET FOR CELLULOSE FIBERS, IN TERMS OF VOLUME (2014) 31
FIGURE 12 INDIA PROJECTED TO BE THE FASTEST-GROWING MARKET DURING FORECAST PERIOD 32
FIGURE 13 APPAREL APPLICATION EXPECTED TO WITNESS HIGHEST GROWTH RATE BETWEEN 2015 AND 2020 33
FIGURE 14 DEVELOPING COUNTRIES TO REGISTER FASTER GROWTH THAN DEVELOPED ONES 34
FIGURE 15 ROW MARKET IS EXPECTED TO EXPERIENCE EXPONENTIAL GROWTH 35
FIGURE 16 OVERVIEW OF MARKET FORCES GOVERNING CELLULOSE FIBERS MARKET 38
FIGURE 17 OVERVIEW OF MAN-MADE CELLULOSE FIBERS VALUE CHAIN 42
FIGURE 18 PORTER’S FIVE FORCES ANALYSIS OF CELLULOSE FIBERS MARKET 44
FIGURE 19 KEY MARKET PLAYERS ADOPTED ORGANIC GROWTH STRATEGY FOR ENHANCING GLOBAL PRESENCE 47
FIGURE 20 TYPES OF CELLULOSE FIBERS 49
FIGURE 21 NATURAL CELLULOSE FIBERS TO HAVE HIGHEST MARKET SIZE IN CELLULOSE FIBERS MARKET (VALUE), 2015–2020 52
FIGURE 22 JUTE FIBER TO WITNESS HIGHEST CAGR, IN TERMS OF VOLUME, 2015–2020 55
FIGURE 23 APPAREL APPLICATION PROJECTED TO GROW AT HIGHEST CAGR AMONG TOP 4 APPLICATIONS, 2015–2020 58
FIGURE 24 RISING DEMAND FOR SKIN FRIENDLY CLOTHING WILL BOOST THE GROWTH OF APPAREL APPLICATION, 2015 VS. 2020 60
FIGURE 25 DEMAND FOR CELLULOSE FIBERS IN HOME TEXTILE APPLICATION,
2015 VS. 2020 61
FIGURE 26 USAGE OF CELLULOSE FIBERS IS ESTIMATED TO GROW IN THE FORECAST PERIOD 63
FIGURE 27 RISING DEMNAD FOR LOW WEIGHT FIBERS TO PROPEL THE GROWTH IN OTHER APPLICATIONS, 2015 VS. 2020 64
FIGURE 28 INDIA PROJECTED TO DRIVE THE CELLULOSE FIBERS MARKET WITH HIGHEST CAGR, 2015–2020 66
FIGURE 29 APPAREL APPLICATION HELD HIGHEST MARKET SHARE IN TOP FIVE COUNTRIES IN
2014 67
FIGURE 30 U.S. IS THE KEY MARKET FOR CELLULOSE FIBERS IN NORTH AMERICA 69
FIGURE 31 ASIA-PACIFIC CELLULOSE FIBERS MARKET OVERVIEW- CHINA IS THE MOST LUCRATIVE MARKET 76
FIGURE 32 TURKEY PROJECTED TO BE FASTEST-GROWING MARKET IN EUROPE, 2015–2020 83
FIGURE 33 COMPANIES ADOPTED EXPANSION AS THE KEY GROWTH STRATEGY IN THE LAST FIVE YEARS (2010–2015) 97
FIGURE 34 DEVELOPMENTS IN CELLULOSE FIBERS MARKET, 2010–2015 99
FIGURE 35 ACTIVE PARTICIPANTS-BASED ON NO OF DEVELOPMENTS, 2010-2015 100
FIGURE 36 REGIONAL REVENUE MIX OF KEY MARKET PLAYERS 104
FIGURE 37 LENZING AG: COMPANY SNAPSHOT 105
FIGURE 38 LENZING AG: SWOT ANALYSIS 107
FIGURE 39 GRASIM INDUSTRIES LIMITED: COMPANY SNAPSHOT 108
FIGURE 40 GRASIM INDUSTRIES LIMITED: SWOT ANALYSIS 109
FIGURE 41 SATERI HOLDINGS LIMITED: COMPANY SNAPSHOT 110
FIGURE 42 SATERI HOLDINGS LIMITED: SWOT ANALYSIS 111
FIGURE 43 SHANDONG HELON TEXTILE SCI. & TECH. CO., LTD.: SWOT ANALYSIS 113
FIGURE 44 WEYERHAEUSER COMPANY: COMPANY SNAPSHOT 115
FIGURE 45 WEYERHAEUSER COMPANY: SWOT ANALYSIS 116
FIGURE 46 EASTMAN CHEMICAL COMPANY: COMPANY SNAPSHOT 117
FIGURE 47 EASTMAN CHEMICAL COMPANY: SWOT ANALYSIS 118
FIGURE 48 DAICEL CORPORATION: COMPANY SNAPSHOT 120
FIGURE 49 DAICEL CORPORATION: SWOT ANALYSIS 121
“