Cellular M2M Market by Application (Video Surveillance, Fleet Management, Asset Tracking, Theft Recovery and POS), by Service, by User Type, by Vertical & by Region – Global Forecast to 2020

“Increase in consumer’s enthusiasm in wireless connectivity and decreasing costs of connectivity solutions is fueling the growth of the cellular Machine to Machine (M2M) Value Added Services (VAS) market.
The cellular M2M Value Added Services market size is estimated to grow from USD 3.22 billion in 2015 to USD 11.50 billion in 2020, at a CAGR of 29.0%. The cellular M2M Value Added Services market is driven by factors, such as growing consumer’s enthusiasm in wireless connectivity solutions, increase in penetration of smartphones in small and large enterprises, need for effective mechanism to address vulnerabilities and risks, and increased need of regulations in the cellular M2M Value Added Services market.
The PointofSales (POS) applications in the cellular sector are witnessing a remarkable growth attributed to the increased need for M2M Value Added Services applications in the retail sector.
The POS applications are estimated to witness the highest growth rate duing the forecast period. Furthermore, due to increase in Bring Your Own Device (BYOD) trends and greater investment in IT infrastructure by retail enterprises to provide a unified view of the inventory and streamline and secure financial transactions, POS applications are expected to gain traction and grow at the highest CAGR in the next five years.
In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people. Break-up of profile of primary participants is given below as:
• By Company Type: Tier 1 – 30 %, Tier 2 – 40% and Tier 3 – 30%
• By Designation: C level – 72%, Director level – 8%, Others – 20%
• By Region: North America – 47%, Europe – 29%, APAC – 14%, RoW – 10%
The cellular M2M market offers tremendous upcoming opportunites for growth in the next five years due to increase in the BYOD penetration in most of the industry verticals, and growth in online data sharing among digital devices.
The various key vendors and service providers profiled in the report are as follows:
1. AT&T Inc.
2. Verizon Communications
3. Vodafone Group plc
4. China Mobile Ltd
5. Amdocs, Inc.
6. Others
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the cellular M2M market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product develpoments, partnerships, mergers and acquisitions.
”

“TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 LIMITATIONS 16
1.5 CURRENCY 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.2 RESEARCH DATA 18
2.2.1 SECONDARY DATA 18
2.2.1.1 Key data from secondary sources 18
2.2.2 PRIMARY DATA 18
2.2.2.1 Key data from primary sources 19
2.2.2.2 Key industry insights 20
2.2.2.3 Breakdown of primary interviews: by company type, designation, and region 20
2.3 MARKET SIZE ESTIMATION 21
2.3.1 BOTTOM-UP APPROACH 21
2.3.2 TOP-DOWN APPROACH 22
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.5 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CELLULAR BASED M2M VAS MARKET 30
4.2 CELLULAR BASED M2M VAS MARKET 31
4.3 CELLULAR BASED M2M VAS MARKET, BY APPLICATION 31
4.4 LIFECYCLE ANALYSIS, BY REGION, 2015 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.1.1 BY APPLICATION 34
5.1.2 BY SERVICE 34
5.1.3 BY USER TYPE 35
5.1.4 BY VERTICAL 35
5.1.5 BY REGION 36
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 37
5.2.1.1 Consumers’ growing enthusiasm in wireless connectivity 37
5.2.1.2 Growing penetration of smartphones 38
5.2.1.3 Decreasing cost of connectivity applications 38
5.2.1.4 Increase in regulatory compliances 38
5.2.1.5 Increased traction for risk assessment and management 39
5.2.2 RESTRAINTS 40
5.2.2.1 Privacy concerns associated with private data of individuals 40
5.2.2.2 Lack of standardized system 40
5.2.3 OPPORTUNITIES 40
5.2.3.1 Growing impetus to Internet of Things (IoT) 40
5.2.3.2 Demand for unified M2M platform 41
5.2.4 CHALLENGES 41
5.2.4.1 Educating consumers about Cellular based M2M VAS applications 41
5.2.4.2 Security issues associated with cloud and mobile technologies 41
6 INDUSTRY TRENDS 43
6.1 INTRODUCTION 43
6.2 CELLULAR BASED M2M VAS MARKET: VALUE CHAIN ANALYSIS 43
6.3 PORTER’S FIVE FORCES ANALYSIS 44
6.3.1 THREAT OF NEW ENTRANTS 45
6.3.2 THREAT OF SUBSTITUTES 45
6.3.3 BARGAINING POWER OF SUPPLIERS 45
6.3.4 BARGAINING POWER OF BUYERS 46
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 46
7 CELLULAR-BASED M2M VAS MARKET ANALYSIS, BY APPLICATION 47
7.1 INTRODUCTION 48
7.2 VIDEO SURVEILLANCE 49
7.3 FLEET MANAGEMENT 50
7.4 ASSET TRACKING 51
7.5 THEFT RECOVERY 52
7.6 POINT-OF-SALES (POS) 52
8 CELLULAR-BASED M2M VAS MARKET ANALYSIS, BY SERVICE 54
8.1 INTRODUCTION 55
8.2 PROFESSIONAL SERVICES 56
8.3 MANAGED SERVICES 57
9 CELLULAR-BASED M2M VAS MARKET ANALYSIS, BY USER TYPE 59
9.1 INTRODUCTION 60
9.2 SMALL MEDIUM AND ENTERPRISES (SME) 61
9.3 LARGE ENTERPRISE 62
10 CELLULAR-BASED M2M VAS MARKET ANALYSIS, BY VERTICAL 64
10.1 INTRODUCTION 65
10.2 AUTOMOTIVE AND TRANSPORTATION 66
10.3 CONSUMER ELECTRONICS 67
10.4 ENERGY AND UTILITIES 68
10.5 HEALTHCARE 70
10.6 RETAIL 71
10.7 SECURITY AND PUBLIC SAFETY 72
10.8 OTHERS 74
11 GEOGRAPHIC ANALYSIS 76
11.1 INTRODUCTION 77
11.2 NORTH AMERICA 79
11.3 EUROPE 82
11.4 ASIA-PACIFIC 84
11.5 MIDDLE EAST AND AFRICA 87
11.6 LATIN AMERICA 89
12 COMPETITIVE LANDSCAPE 92
12.1 OVERVIEW 92
12.2 COMPETITIVE SITUATION AND TRENDS 93
12.2.1 NEW PRODUCT LAUNCHES 94
12.2.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 95
12.2.3 MERGERS AND ACQUISITIONS 96
12.2.4 NEW CONTRACTS 97
13 COMPANY PROFILES 98
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION 98
13.2 AT&T INC. 99
13.3 VERIZON COMMUNICATION INC. 102
13.4 CHINA MOBILE LIMITED 105
13.5 VODAFONE GROUP PLC. 108
13.6 AMDOCS INC. 111
13.7 AERIS COMMUNICATIONS 114
13.8 DEUTSCHE TELEKOM AG 116
13.9 SPRINT CORPORATION 118
13.10 SIERRA WIRELESS 120
13.11 TELEFÓNICA S.A. 122
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
14 APPENDIX 124
14.1 OTHER DEVELOPMENTS 124
14.1.1 NEW PRODUCT DEVELOPMENTS 124
14.1.2 PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS 125
14.2 INDUSTRY EXCERPTS 127
14.3 DISCUSSION GUIDE 128
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 132
14.5 AVAILABLE CUSTOMIZATIONS 133
14.6 RELATED REPORTS 134
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“LIST OF TABLES

TABLE 1 CELLULAR BASED M2M VAS MARKET SIZE AND GROWTH RATE, 
2013–2020 (USD BILLION & Y-O-Y) 26
TABLE 2 CELLULAR BASED M2M VAS MARKET: ANALYSIS OF DRIVERS 39
TABLE 3 CELLULAR BASED M2M VAS MARKET: ANALYSIS OF RESTRAINTS 40
TABLE 4 CELLULAR BASED M2M VAS MARKET: ANALYSIS OF OPPORTUNITIES 41
TABLE 5 CELLULAR BASED M2M VAS MARKET: ANALYSIS OF CHALLENGES 42
TABLE 6 CELLULAR-BASED M2M VAS MARKET SIZE, 2013–2020 (USD MILLION) 48
TABLE 7 CELLULAR-BASED M2M VAS MARKET, BY APPLICATION, 
2013–2020 (USD MILLION) 48
TABLE 8 VIDEO SURVEILLANCE: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 50
TABLE 9 FLEET MANAGEMENT: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 51
TABLE 10 ASSET TRACKING: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 51
TABLE 11 THEFT RECOVERY: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 52
TABLE 12 POS: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 53
TABLE 13 CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 
2013–2020 (USD MILLION) 55
TABLE 14 PROFESSIONAL SERVICES: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 56
TABLE 15 PROFESSIONAL SERVICES: CELLULAR-BASED M2M VAS MARKET SIZE, 
BY VERTICAL, 2013–2020 (USD MILLION) 57
TABLE 16 MANAGED SERVICES: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 57
TABLE 17 MANAGED SERVICES: CELLULAR-BASED M2M VAS MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 58
TABLE 18 CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE, 
2013–2020 (USD MILLION) 60
TABLE 19 SME: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 61
TABLE 20 SMES: CELLULAR-BASED M2M VAS MARKET SIZE, BY VERTICAL, 
2013–2020 (USD MILLION) 62
TABLE 21 LARGE ENTERPRISE: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 63
TABLE 22 LARGE ENTERPRISE: CELLULAR-BASED M2M VAS MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 63
TABLE 23 CELLULAR-BASED M2M VAS MARKET SIZE, BY VERTICAL, 
2013–2020 (USD MILLION) 65
TABLE 24 AUTOMOTIVE AND TRANSPORTATION: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE, 2013–2020 (USD MILLION) 66
TABLE 25 AUTOMOTIVE AND TRANSPORTATION: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 66
TABLE 26 AUTOMOTIVE AND TRANSPORTATION: CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 67
TABLE 27 CONSUMER ELECTRONICS: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE, 2013–2020 (USD MILLION) 67
TABLE 28 CONSUMER ELECTRONICS: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 68
TABLE 29 CONSUMER ELECTRONICS: CELLULAR-BASED M2M VAS MARKET SIZE, 
BY SERVICE, 2013–2020 (USD MILLION) 68
TABLE 30 ENERGY AND UTILITIES: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE, 2013–2020 (USD MILLION) 69
TABLE 31 ENERGY AND UTILITIES: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 69
TABLE 32 ENERGY AND UTILITIES: CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 69
TABLE 33 HEALTHCARE: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE, 
2013–2020 (USD MILLION) 70
TABLE 34 HEALTHCARE: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 70
TABLE 35 HEALTHCARE: CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 
2013–2020 (USD MILLION) 71
TABLE 36 RETAIL: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE, 
2013–2020 (USD MILLION) 71
TABLE 37 RETAIL: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 72
TABLE 38 RETAIL: CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 
2013–2020 (USD MILLION) 72
TABLE 39 SECURITY AND PUBLIC SAFETY: CELLULAR-BASED M2M VAS MARKET SIZE, 
BY USER TYPE, 2013–2020 (USD MILLION) 73
TABLE 40 SECURITY AND PUBLIC SAFETY: CELLULAR-BASED M2M VAS MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 73
TABLE 41 SECURITY AND PUBLIC SAFETY: CELLULAR-BASED M2M VAS MARKET SIZE, 
BY SERVICE, 2013–2020 (USD MILLION) 73
TABLE 42 OTHERS: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE, 
2013–2020 (USD MILLION) 74
TABLE 43 OTHERS: CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 74
TABLE 44 OTHERS: CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 
2013–2020 (USD MILLION) 75
TABLE 45 CELLULAR-BASED M2M VAS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 78
TABLE 46 NORTH AMERICA: CELLULAR-BASED M2M VAS MARKET SIZE, BY VERTICAL, 
2013–2020 (USD MILLION) 81
TABLE 47 NORTH AMERICA: CELLULAR-BASED M2M VAS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 81
TABLE 48 NORTH AMERICA: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE 2013–2020 (USD MILLION) 82
TABLE 49 NORTH AMERICA: CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 
2013–2020 (USD MILLION) 82
TABLE 50 EUROPE: CELLULAR-BASED M2M VAS MARKET SIZE, BY VERTICAL, 
2013–2020 (USD MILLION) 83
TABLE 51 EUROPE: CELLULAR-BASED M2M VAS MARKET SIZE, BY APPLICATION, 
2013–2020 (USD MILLION) 83
TABLE 52 EUROPE: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE 
2013–2020 (USD MILLION) 83
TABLE 53 EUROPE: CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 
2013–2020 (USD MILLION) 84
TABLE 54 ASIA-PACIFIC: CELLULAR-BASED M2M VAS MARKET SIZE, BY VERTICAL, 
2013–2020 (USD MILLION) 86
TABLE 55 ASIA-PACIFIC: CELLULAR-BASED M2M VAS MARKET SIZE, BY APPLICATION, 
2013–2020 (USD MILLION) 86
TABLE 56 ASIA-PACIFIC: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE 
2013–2020 (USD MILLION) 87
TABLE 57 ASIA-PACIFIC: CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 
2013–2020 (USD MILLION) 87
TABLE 58 MIDDLE EAST AND AFRICA: CELLULAR-BASED M2M VAS MARKET SIZE, 
BY VERTICAL, 2013–2020 (USD MILLION) 88
TABLE 59 MIDDLE EAST AND AFRICA: CELLULAR-BASED M2M VAS MARKET SIZE, 
BY APPLICATION, 2013–2020 (USD MILLION) 88
TABLE 60 MIDDLE EAST AND AFRICA: CELLULAR-BASED M2M VAS MARKET SIZE, 
BY USER TYPE 2013–2020 (USD MILLION) 88
TABLE 61 MIDDLE EAST AND AFRICA: CELLULAR-BASED M2M VAS MARKET SIZE, 
BY SERVICE, 2013–2020 (USD MILLION) 89
TABLE 62 LATIN AMERICA: CELLULAR-BASED M2M VAS MARKET SIZE, BY VERTICAL, 
2013–2020 (USD MILLION) 89
TABLE 63 LATIN AMERICA: CELLULAR-BASED M2M VAS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 90
TABLE 64 LATIN AMERICA: CELLULAR-BASED M2M VAS MARKET SIZE, BY USER TYPE, 
2013–2020 (USD MILLION) 90
TABLE 65 LATIN AMERICA: CELLULAR-BASED M2M VAS MARKET SIZE, BY SERVICE, 
2013–2020 (USD MILLION) 91
TABLE 66 NEW PRODUCT DEVELOPMENTS, 2013–2015 94
TABLE 67 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2013–2015 95
TABLE 68 MERGERS AND ACQUISITIONS, 2013–2015 96
TABLE 69 NEW CONTRACTS, 2013–2015 97
TABLE 70 NEW PRODUCT DEVEOPMENTS, 2013–2015 124
TABLE 71 PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS, 2013–2015 125
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“LIST OF FIGURES

FIGURE 1 CELLULAR BASED M2M VAS MARKET: RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 4 DATA TRIANGULATION 23
FIGURE 5 CELLULAR BASED M2M VAS MARKET SIZE, BY APPLICATION (2015–2020): FLEET MANAGEMENT IS EXPECTED TO HAVE THE LARGEST MARKET SHARE 27
FIGURE 6 LARGE ENTERPRISES ARE EXPECTED TO DOMINATE THE MARKET THROUGHOUT THE FORECAST PERIOD (2015-2020) 27
FIGURE 7 PROFESSIONAL SERVICES IS EXPECTED TO HAVE THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD 28
FIGURE 8 AUTOMOTIVE AND TRANSPORTATION VERTICAL IS EXPECTED TO DOMINATE THE CELLULAR BASED M2M MARKET DURING THE FORECAST PERIOD 28
FIGURE 9 CELLULAR BASED M2M VAS MARKET SHARE: ASIA-PACIFIC IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2015 29
FIGURE 10 THE GLOBAL CELLULAR BASED M2M VAS MARKET PRESENTS LUCRATIVE GROWTH OPPORTUNITIES 30
FIGURE 11 LARGE ENTERPRISES AND PROFESSIONAL SERVICES TO HOLD THE LARGEST MARKET SHARE AMONG USER TYPES AND SERVICES 2015 31
FIGURE 12 VIDEO SURVEILLANCE AND THEFT RECOVERY APPLICATIONS ARE EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL DURING THE FORECAST PERIOD 31
FIGURE 13 REGIONAL LIFECYCLE: ASIA-PACIFIC IS IN THE GROWTH PHASE IN 2015 32
FIGURE 14 CELLULAR BASED M2M VAS MARKET SEGMENTATION: BY APPLICATION 34
FIGURE 15 CELLULAR BASED M2M VAS MARKET SEGMENTATION: BY SERVICE 34
FIGURE 16 CELLULAR BASED M2M VAS MARKET SEGMENTATION: BY USER TYPE 35
FIGURE 17 CELLULAR BASED M2M VAS MARKET SEGMENTATION: BY VERTICAL 35
FIGURE 18 CELLULAR BASED M2M VAS MARKET SEGMENTATION: BY REGION 36
FIGURE 19 CELLULAR BASED M2M VAS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 37
FIGURE 20 VALUE CHAIN ANALYSIS 43
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS: CELLULAR BASED M2M VAS MARKET 44
FIGURE 22 POS SYSTEMS VERTICAL IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE IN THE CELLULAR-BASED M2M VAS DURING THE FORECAST PERIOD 49
FIGURE 23 MANAGED SERVICES VERTICAL IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 55
FIGURE 24 SMES VERTICAL IS EXPECTED TO EXHIBIT A HIGH GROWTH RATE IN THE CELLULAR-BASED M2M VAS MARKET DURING THE FORECAST PERIOD 60
FIGURE 25 ENERGY AND UTILITIES VERTICAL IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE IN THE CELLULAR-BASED M2M VAS MARKET DURING THE FORECAST PERIOD 65
FIGURE 26 ASIA-PACIFIC WILL CONTINUE TO HAVE THE LARGEST MARKET SIZE IN THE CELLULAR-BASED M2M VAS MARKET DURING THE FORECAST PERIOD 
2015–2020 77
FIGURE 27 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC AND MIDDLE EAST AND AFRICA ARE EMERGING AS A NEW HOTSPOT IN THE CELLULAR-BASED M2M VAS MARKET 78
FIGURE 28 NORTH AMERICA MARKET SNAPSHOT: INCREASED TRACTION AMONG LARGE ENTERPRISES FOR CELLULAR-BASED M2M VAS IS EXPECTED TO DRIVE THE MARKET 80
FIGURE 29 ASIA-PACIFIC MARKET SNAPSHOT: INCREASED TRACTION AMONG GROWING ECONOMIES IS EXPECTED TO DRIVE THE CELLULAR-BASED M2M VAS MARKET 85
FIGURE 30 COMPANIES ADOPTED PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS AND NEW PRODUCT DEVELOPMENTS AS KEY GROWTH STRATEGIES FROM 
2013 TO 2015 92
FIGURE 31 MARKET EVALUATION FRAMEWORK 93
FIGURE 32 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY ADOPTED BY PLAYERS 94
FIGURE 33 GEOGRAPHIC REVENUE MIX OF MAJOR PLAYERS 98
FIGURE 34 AT&T INC.: COMPANY SNAPSHOT 99
FIGURE 35 SWOT ANALYSIS: AT&T INC. 101
FIGURE 36 VERIZON COMMUNICATIONS INC.: BUSINESS OVERVIEW 102
FIGURE 37 SWOT ANALYSIS: VERIZON COMMUNICATION INC. 104
FIGURE 38 CHINA MOBILE LIMITED: COMPANY SNAPSHOT 105
FIGURE 39 SWOT ANALYSIS: CHINA MOBILE LIMITED 107
FIGURE 40 VODAFONE GROUP PLC: COMPANY SNAPSHOT 108
FIGURE 41 SWOT ANALYSIS: VODAFONE GROUP PLC 110
FIGURE 42 AMDOCS INC.: COMPANY SNAPSHOT 111
FIGURE 43 SWOT ANALYSIS: AMDOCS INC. 112
FIGURE 44 DEUTSCHE TELEKOM AG: COMPANY SNAPSHOT 116
FIGURE 45 SPRINT CORPORATION: COMPANY SNAPSHOT 118
FIGURE 46 SIERRA WIRELESS: COMPANY SNAPSHOT 120
FIGURE 47 TELEFÓNICA S.A.: COMPANY SNAPSHOT 122
“