Carotenoids Market by Type (Astaxanthin, Beta-Carotene, Canthaxanthin, Lutein, Lycopene, & Zeaxanthin), Source (Synthetic and Natural), Application (Supplements, Food, Feed, and Cosmetics), & by Region – Global Trends & Forecasts to 2019

“The carotenoids market has grown exponentially in the last few years and this trend is projected to continue. The market was valued at $1,161.78 million in 2013. It is projected to grow at a CAGR of 3.5% from 2014 to reach $1,428.12 million by 2019. The market is primarily driven by factors such as, tremendous health benefits, increasing its end-use application, and its easy availability.
The carotenoids market is led by Europe followed by North America. The U.S. carotenoids market not only dominates North America but also the global market. Asia-Pacific is projected to be the fastest-growing carotenoids market globally for the period under consideration. The market is projected to grow significantly at a CAGR of 3.69% during 2014 to 2019. Brazil is the major market in the Latin American region owing to increasing population, health awareness, and increasing expenditure on the cosmetics.
In this report, the carotenoids market has broadly been segmented on the basis of type, application, source, and region. New product launch was the most preferred growth strategy in the carotenoids market. The purpose of adopting this strategic expansion is that it results in better increasing geographic presence and clientele. Major players such as DSM N.V. (the Netherlands) and BASF SE (Germany) collectively accounted for more than half of the global carotenoids market and are mainly focusing to strengthen their product range. Other major players in the market are FMC Corporation (U.S.), Döhler Group (Germany), Chr. Hansen (Denmark), Kemin Industries (U.S.), Allied Biotech Corporation (Taiwan R.O.C), Carotech Bhd. (Malaysia) and DDW The Color House (U.S.), which have quite a major presence in the global carotenoids market.

”

“TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 STAKEHOLDERS 17
1.6 LIMITATIONS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key Data Taken From Secondary Sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key Data From Primary Sources 20
2.1.2.2 Key Industry Insights 21
2.1.2.3 Breakdown of Primary Interviews 21
2.2 FACTOR ANALYSIS 22
2.2.1 INTRODUCTION 22
2.2.2 DEMAND-SIDE ANALYSIS 22
2.2.2.1 Growing Population and Rising Diversified Food Demand 22
2.2.2.2 Growing Middle-Class Population 23
2.2.2.3 Increasing Demand for Milk & Meat Products 24
2.2.3 SUPPLY-SIDE ANALYSIS 25
2.2.3.1 Parent Market Analysis: Animal Feed Industry 25
2.2.3.2 Increasing Cost of Animal Feed and Rising Demand for Antioxidants 25
2.3 THE GLOBAL MARKET SIZE ESTIMATION 26
2.3.1 BOTTOM-UP APPROACH 27
2.3.2 TOP-DOWN APPROACH 28
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 29
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 30
2.5.1 ASSUMPTIONS 30
2.5.2 LIMITATIONS 30
3 EXECUTIVE SUMMARY 31
 
4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES IN CAROTENOIDS MARKET 35
4.2 CAROTENOIDS MARKET: PRODUCT SEGMENT, BY SOURCE 36
4.3 EUROPEAN CAROTENOIDS MARKET 37
4.4 CAROTENOIDS MARKET: PRODUCT SEGMENT, BY TYPE 38
4.5 CAROTENOIDS MARKET, BY APPLICATION: DOMINANCE OF EUROPE 39
4.6 U.S. ACCOUNTED FOR THE LARGEST SHARE OF THE GLOBAL MARKET, 2013 40
4.7 LIFE CYCLE ANALYSIS, BY REGION 41
5 MARKET OVERVIEW 42
5.1 INTRODUCTION 43
5.2 EVOLUTION 43
5.3 MARKET SEGMENTATION 44
5.3.1 CAROTENOIDS MARKET, BY TYPE 44
5.3.2 CAROTENOIDS, BY SOURCE 45
5.3.3 CAROTENOIDS, BY APPLICATION 45
5.4 MARKET DYNAMICS 46
5.4.1 DRIVERS 46
5.4.1.1 Health Benefits 46
5.4.1.2 Increasing End-use Applications 48
5.4.1.3 Government Promotions 50
5.4.2 RESTRAINTS 51
5.4.2.1 Legal Situation Varies with Countries 51
5.4.2.2 Overdose of Carotenoids 52
5.4.2.3 Beta-carotene: Not Good for All 52
5.5 OPPORTUNITY 53
5.5.1 ETHNIC MINORITIES: LESS AWARE OF CANCER SYMPTOMS 53
5.6 CHALLENGE 54
5.6.1 ADULTERATION 54
5.7 BURNING ISSUE 54
5.7.1 MESO-ZEAXANTHIN: UNRATED ISOMER OF ZEAXANTHIN 54
6 INDUSTRY TRENDS 55
6.1 INTRODUCTION 55
6.2 VALUE CHAIN ANALYSIS 56
6.3 SUPPLY CHAIN ANALYSIS 57
6.3.1 PROMINENT COMPANIES: 57
6.3.2 SMALL & MEDIUM ENTERPRISES: 57
6.3.3 END-USERS (MANUFACTURERS/ CONSUMERS): 57
6.3.4 KEY INFLUENCERS 58
 
6.4 INDUSTRY INSIGHTS 58
6.4.1 ASTAXANTHIN SEGMENT DOMINATES THE CAROTENOIDS MARKET 58
6.4.2 LUTEIN IS THE FASTEST GROWING SEGMENT IN THE CAROTENOIDS MARKET 59
6.5 PORTER’S FIVE FORCES ANALYSIS 60
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 60
6.5.2 BARGAINING POWER OF SUPPLIERS 61
6.5.3 BARGAINING POWER OF BUYERS 61
6.5.4 THREAT OF NEW ENTRANTS 62
6.5.5 THREAT OF SUBSTITUTES 62
7 CAROTENOIDS MARKET, BY TYPE 63
7.1 INTRODUCTION 64
7.2 BETA-CAROTENE 65
7.3 LUTEIN 66
7.4 LYCOPENE 67
7.5 ASTAXANTHIN 68
7.6 ZEAXANTHIN 69
7.7 CANTHAXANTHIN 70
7.8 OTHERS (CAROTENOIDS) 71
8 CAROTENOIDS MARKET, BY APPLICATION 72
8.1 INTRODUCTION 73
8.2 SUPPLEMENTS 74
8.3 FOOD 76
8.4 FEED 76
8.5 COSMETICS 78
9 CAROTENOIDS MARKET, BY SOURCE 79
9.1 INTRODUCTION 80
9.2 CAROTENOIDS MARKET, BY SOURCE 80
9.3 SYNTHETIC CAROTENOIDS 81
9.4 NATURAL CAROTENOIDS 82
10 CAROTENOIDS MARKET, BY REGION 84
10.1 INTRODUCTION 85
10.2 NORTH AMERICA 87
10.2.1 U.S. 89
10.2.2 CANADA 90
10.2.3 MEXICO 92
 
10.3 EUROPE 92
10.3.1 GERMANY 97
10.3.2 FRANCE 98
10.3.3 ITALY 99
10.3.4 THE NETHERLANDS 100
10.3.5 SPAIN 101
10.3.6 REST OF EUROPE 102
10.4 ASIA-PACIFIC 102
10.4.1 CHINA 105
10.4.2 JAPAN 106
10.4.3 INDIA 107
10.4.4 MALAYSIA 108
10.4.5 REST OF ASIA-PACIFIC 109
10.5 LATIN AMERICA 110
10.5.1 BRAZIL 112
10.5.2 ARGENTINA 113
10.5.3 REST OF LATIN AMERICA 114
10.6 REST OF THE WORLD 114
10.6.1 SOUTH AFRICA 116
10.6.2 OTHERS IN ROW 117
10.7 TOP CAROTENOID MARKETS, BY COUNTRY 117
10.7.1 BETA CAROTENE: TOP FIVE MARKETS 117
10.7.2 LUTEIN: TOP FIVE MARKETS 118
10.7.3 LYCOPENE: TOP FIVE MARKETS 118
10.7.4 ASTAXANTHIN: TOP FIVE MARKETS 119
10.7.5 ZEAXANTHIN: TOP FIVE MARKETS 119
10.7.6 CANTHAXANTHIN: TOP FIVE MARKETS 120
11 COMPETITIVE LANDSCAPE 121
11.1 OVERVIEW 121
11.2 CAROTENOIDS MARKET: MARKET SHARE ANALYSIS 122
11.3 COMPETITIVE SITUATION & TRENDS 123
11.3.1 NEW PRODUCT LAUNCHES & DEVELOPMENTS 125
11.3.2 EXPANSIONS & INVESTMENTS 125
11.3.3 JOINT VENTURES, PARTNERSHIPS, COLLABORATIONS, & AGREEMENTS 126
11.3.4 ACQUISITIONS 127
11.3.5 SEPARATION 128
 
12 COMPANY PROFILES 129
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
12.1 INTRODUCTION 129
12.2 ALLIED BIOTECH CORPORATION 130
12.3 BASF SE 134
12.4 CAROTECH BERHAD 140
12.5 CHR. HANSEN A/S 143
12.6 CYANOTECH CORPORATION 147
12.7 D.D. WILLIAMSON & CO., INC. 150
12.8 DÖHLER GROUP 152
12.9 DSM N.V. 154
12.10 FMC CORPORATION 158
12.11 KEMIN INDUSTRIES, INC. 161
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
13 APPENDIX 163
13.1 INSIGHTS OF INDUSTRY EXPERTS 163
13.2 DISCUSSION GUIDE 164
13.3 COMPANY DEVELOPMENTS 166
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 168
13.5 AVAILABLE CUSTOMIZATIONS 169
13.6 RELATED REPORTS 170
“
“LIST OF TABLES

TABLE 1 ASSUMPTIONS OF THE STUDY 30
TABLE 2 WORLD LIVESTOCK NUMBERS (MILLION HEAD) 49
TABLE 3 IMPACT OF KEY DRIVERS ON THE CAROTENOIDS MARKET 51
TABLE 4 APPROVED CAROTENOIDS FOR FOOD & FEED INDUSTRIES BY DIFFERENT ORGANIZATIONS 51
TABLE 5 IMPACT OF KEY RESTRAINTS ON THE CAROTENOIDS MARKET 52
TABLE 6 CHALLENGES TO THE CAROTENOIDS MARKET 54
TABLE 7 CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 65
TABLE 8 BETA-CAROTENE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 66
TABLE 9 LUTEIN MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 67
TABLE 10 LYCOPENE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 67
TABLE 11 ASTAXANTHIN MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 69
TABLE 12 ZEAXANTHIN MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 70
TABLE 13 CANTHAXANTHIN MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 70
TABLE 14 OTHERS (CAROTENOIDS) MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 71
TABLE 15 CAROTENOIDS MARKET, BY APPLICATION, 2012-2019 ($MILLION) 74
TABLE 16 SUPPLEMENTS IN CAROTENOIDS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 75
TABLE 17 FOOD IN CAROTENOIDS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 76
TABLE 18 FEED IN CAROTENOIDS MARKET SIZE, BY REGION, 2014-2019, ($MILLION) 77
TABLE 19 COSMETICS IN CAROTENOIDS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 78
TABLE 20 CAROTENOIDS MARKET SIZE, BY SOURCE, 2012-2019 ($MILLION) 80
TABLE 21 SYNTHETIC CAROTENOIDS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 81
TABLE 22 NATURAL CAROTENOIDS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 82
TABLE 23 CAROTENOIDS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 85
TABLE 24 FOOD COLORS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 86
TABLE 25 NORTH AMERICA: CAROTENOIDS MARKET SIZE, BY COUNTRY, 
2012–2019 ($MILLION) 87
TABLE 26 NORTH AMERICA: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 88
TABLE 27 NORTH AMERICA: CAROTENOIDS MARKET SIZE, BY SOURCE, 2012-2019 ($MILLION) 88
TABLE 28 NORTH AMERICA: CAROTENOIDS MARKET SIZE, BY APPLICATION, 
2012-2019 ($MILLION) 89
TABLE 29 U.S.: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 90
TABLE 30 CANADA: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 91
TABLE 31 MEXICO: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 92
TABLE 32 EUROPE: CAROTENOIDS MARKET SIZE, BY COUNTRY, 2012–2019 ($MILLION) 94
TABLE 33 EUROPE: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 95
TABLE 34 EUROPE: CAROTENOIDS MARKET SIZE, BY SOURCE, 2012-2019 ($MILLION) 95
TABLE 35 EUROPE: CAROTENOIDS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 96
TABLE 36 GERMANY: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 98
TABLE 37 FRANCE: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 98
TABLE 38 ITALY: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 99
TABLE 39 THE NETHERLANDS: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 100
TABLE 40 SPAIN: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 101
TABLE 41 REST OF EUROPE: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 102
TABLE 42 ASIA-PACIFIC: CAROTENOIDS MARKET SIZE, BY COUNTRY, 2012–2019 ($MILLION) 103
TABLE 43 ASIA-PACIFIC: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 104
TABLE 44 ASIA-PACIFIC: CAROTENOIDS MARKET SIZE, BY SOURCE, 2012–2019 ($MILLION) 104
TABLE 45 ASIA-PACIFIC: CAROTENOIDS MARKET SIZE, BY APPLICATION, 
2012–2019 ($MILLION) 105
TABLE 46 CHINA: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 106
TABLE 47 JAPAN: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 107
TABLE 48 INDIA: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 108
TABLE 49 MALAYSIA: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 109
TABLE 50 REST OF ASIA-PACIFIC: CAROTENOIDS MARKET SIZE, BY TYPE, 
2012-2019 ($MILLION) 110
TABLE 51 LATIN AMERICA: CAROTENOIDS MARKET SIZE, BY COUNTRY, 
2012–2019 ($MILLION) 110
TABLE 52 LATIN AMERICA: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 111
TABLE 53 LATIN AMERICA: CAROTENOIDS MARKET SIZE, BY SOURCE, 2012–2019 ($MILLION) 111
TABLE 54 LATIN AMERICA: CAROTENOIDS MARKET SIZE, BY APPLICATION, 
2012–2019 ($MILLION) 112
TABLE 55 BRAZIL: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 112
TABLE 56 ARGENTINA: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 113
TABLE 57 REST OF LATIN AMERICA: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 114
TABLE 58 ROW: CAROTENOIDS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 114
TABLE 59 ROW: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 115
TABLE 60 ROW: CAROTENOIDS MARKET SIZE, BY SOURCE, 2012-2019 ($MILLION) 115
TABLE 61 ROW: CAROTENOIDS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 116
TABLE 62 SOUTH AFRICA: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 116
TABLE 63 REST OF ROW: CAROTENOIDS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 117
TABLE 64 BETA CAROTENE: TOP FIVE COUNTRIES, 2012-2019 ($MILLION) 117
TABLE 65 BETA CAROTENE: TOP FIVE COUNTRIES, 2012-2019 ($MILLION) 118
TABLE 66 LYCOPENE: TOP FIVE COUNTRIES, 2012-2019 ($MILLION) 118
TABLE 67 ASTAXANTHIN: TOP FIVE COUNTRIES, 2012-2019 ($MILLION) 119
TABLE 68 ZEAXANTHIN: TOP FIVE COUNTRIES, 2012-2019 ($MILLION) 119
TABLE 69 CANTHAXANTHIN: TOP FIVE COUNTRIES, 2012-2019 ($MILLION) 120
TABLE 70 NEW PRODUCT LAUNCHES & DEVELOPMENTS, 2011–2015 125
TABLE 71 EXPANSIONS & INVESTMENTS, 2009–2014 126
TABLE 72 JOINT VENTURES, PARTNERSHIPS, COLLABORATIONS, & AGREEMENTS, 2011–2014 126
TABLE 73 ACQUISITIONS, 2011–2013 127
TABLE 74 SEPARATION, 2011–2013 128
TABLE 75 ALLIED BIOTECH CORPORATION: PRODUCTS & THEIR DESCRIPTION 130
TABLE 76 BASF SE: PRODUCTS & THEIR DESCRIPTION FOR ANIMAL NUTRITION 135
TABLE 77 BASF SE: PRODUCTS & THEIR DESCRIPTION (HUMAN NUTRITION) 135
TABLE 78 CAROTECH BEHARD: PRODUCTS & THEIR DESCRIPTION 140
TABLE 79 CHR. HANSEN A/S: PRODUCTS & THEIR DESCRIPTION 144
TABLE 80 CYANOTEC CORPORATION: PRODUCTS & THEIR DESCRIPTION 147
TABLE 81 D.D. WILLIAMSON: PRODUCTS & THEIR DESCRIPTION 150
TABLE 82 DÖHLER: PRODUCTS & THEIR DESCRIPTION 153
TABLE 83 DSM N.V.: PRODUCTS & THEIR DESCRIPTION 155
TABLE 84 FMC CORPORATION: PRODUCTS & THEIR DESCRIPTION 159
TABLE 85 KEMIN IDUSTRIES, INC.: PRODUCT & ITS DESCRIPTION 161
TABLE 86 NEW PRODUCT LAUNCHES & DEVELOPMENTS, 2011–2015 166
TABLE 87 EXPANSIONS & INVESTMENTS, 2009-2014 167
TABLE 88 ACQUISITIONS 168
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“LIST OF FIGURES

FIGURE 1 CAROTENOIDS MARKET SEGMENTATION 16
FIGURE 2 RESEARCH DESIGN 18
FIGURE 3 POPULATION GROWTH TREND, 1961-2050 23
FIGURE 4 GROWING MIDDLE-CLASS POPULATION IN ASIA-PACIFIC 24
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 28
FIGURE 7 DATA TRIANGULATION 29
FIGURE 8 CAROTENOIDS MARKET SNAPSHOT (2014 VS. 2019) 31
FIGURE 9 CAROTENOIDS IN SUPPLEMENTS: PROJECTED TO BE THE FASTEST-GROWING MARKET BY 2019 32
FIGURE 10 CAROTENOIDS MARKET TREND, BY REGION, 2014 33
FIGURE 11 HIGH GROWTH RATE OBSERVED IN ASIA-PACIFIC COUNTRIES 34
FIGURE 12 ATTRACTIVE OPPORTUNITIES IN CAROTENOIDS MARKET 35
FIGURE 13 NATURAL CAROTENOIDS SEGMENT TO GROW AT THE HIGHEST RATE IN THE NEXT FIVE YEARS (2014 – 2019) 36
FIGURE 14 FEED APPLICATION CAROTENOIDS SEGMENT ACCOUNTED FOR LARGEST SHARE IN THE EUROPEAN CAROTENOIDS MARKET, 2013 37
FIGURE 15 ASTAXANTHIN & BETA-CAROTENE: TWO LARGEST MARKETS FOR 
THE NEXT FIVE YEARS 38
FIGURE 16 CAROTENOIDS MARKET, BY APPLICATION: EUROPE WILL CONTINUE TO DOMINATE ALL THE APLLICATION SEGMENTS 39
FIGURE 17 THE U.S. DOMINATES THE GLOBAL CAROTENOIDS MARKET 40
FIGURE 18 ASIA-PACIFIC REGION TO PROVIDE IMMENSE POTENTIAL OPPORTUNITIES FOR CAROTENOIDS MARKET GROWTH 41
FIGURE 19 DEVELOPMENT OF THE CAROTENOIDS MARKET 44
FIGURE 20 CAROTENOIDS MARKET, BY TYPE 44
FIGURE 21 CAROTENOIDS MARKET, BY SOURCE 45
FIGURE 22 CAROTENOIDS MARKET, BY APPLICATION 45
FIGURE 23 KEY DRIVERS: VARIOUS HEALTH BENEFITS & INCREASING END-USE APPLICATIONS 46
FIGURE 24 POPULATION AGING IN THE U.S., 2000 VS 2050, IN MILLION 47
FIGURE 25 ANNUAL AVERAGE POPULATION GROWTH RATE, 1980-2010 49
FIGURE 26 COUNTRIES WITH HIGHEST CANCER RATES, 2012 53
FIGURE 27 HEALTH CONCERNS DUE TO REACTIVE OXYGEN SPECIES (ROS) 55
FIGURE 28 INCREASING DEMAND FOR NATURAL CAROTENOIDS 56
FIGURE 29 PRODUCTION PROCESS CONTRIBUTES MAJOR VALUE TO OVERALL PRICE OF CAROTENOIDS 56
FIGURE 30 RESEARCH ORGANIZATIONS & TECHNOLOGISTS: INTEGRAL PART OF SUPPLY CHAIN OF CAROTENOIDS MARKET 57
FIGURE 31 ASTAXANTHIN SEGMENT DOMINATED THE CAROTENOIDS MARKET, 2013 58
FIGURE 32 EUROPE IS THE LARGEST MARKET FOR LUTEIN SEGMENT 59
FIGURE 33 PORTER’S FIVE FORCES ANALYSIS: CAROTENOIDS MARKET 60
FIGURE 34 CAROTENOIDS, BY TYPE: ASTAXANTHIN IS FAST GROWING SEGMENT 64
FIGURE 35 ASTHAXANTHIN: MARKET GROWTH (2014-2019) 68
FIGURE 36 CAROTENOIDS MARKET, BY APPLICATION: A SNAPSHOT 73
FIGURE 37 SUPPLEMENTS: FASTEST GROWING SEGMENT 73
FIGURE 38 SUPPLEMENTS: MARKET GROWTH (2014-2019) 75
FIGURE 39 CAROTENOIDS IN FEED: EUROPEAN MARKET TO WITNESS STRONG GROWTH 
(2014-2019) 77
FIGURE 40 NATURAL CAROTENOIDS: PROJECTED TO BE THE FASTEST GROWING SEGMENT 83
FIGURE 41 GEOGRAPHIC SNAPSHOT (2014-2019): RAPIDLY GROWING MARKETS ARE EMERGING AS NEW HOT SPOTS 85
FIGURE 42 NORTH AMERICA CAROTENOIDS MARKET: A SNAPSHOT 87
FIGURE 43 EUROPEAN CAROTENOIDS MARKET: A SNAPSHOT 93
FIGURE 44 EUROPEAN CAROTENOIDS MARKET, BY TYPE: A SNAPSHOT, 2013 94
FIGURE 45 GERMANY: LARGEST SHARE IN THE EUROPEAN CAROTENOIDS MARKET, 2013 97
FIGURE 46 CHINA IS THE MARKET LEADER IN THE ASIA-PACIFIC REGION 103
FIGURE 47 NEW PRODUCT LAUNCHES & DEVELOPMENTS WAS PREFERRED BY KEY CAROTENOID COMPANIES, 2009 TO JAN 2015 121
FIGURE 48 CAROTENOIDS MARKET SHARE, BY KEY PLAYER, 2013 122
FIGURE 49 NEW PRODUCT DEVELOPMENTS & LAUNCHES FUELED GROWTH & INNOVATION OF CAROTENOIDS BETWEEN 2010 TO 2014 123
FIGURE 50 BATTLE FOR MARKET SHARE, 2013: NEW PRODUCT DEVELOPMENTS & LAUNCHES WAS THE KEY STRATEGY 124
FIGURE 51 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 129
FIGURE 52 ALLIED BIOTECH CORPORATION:COMPANY SNAPSHOT 130
FIGURE 53 BASF SE: COMPANY SNAPSHOT 134
FIGURE 54 BASF SE: SWOT ANALYSIS 139
FIGURE 55 CAROTECH BERHAD: COMPANY SNAPSHOT 140
FIGURE 56 CHR. HANSEN A/S: COMPANY SNAPSHOT 143
FIGURE 57 CHR. HANSEN A/S: SWOT ANALYSIS 145
FIGURE 58 CYANOTECH CORPORATION: COMPANY SNAPSHOT 147
FIGURE 59 CYANOTECH CORPORATION: SWOT ANALYSIS 149
FIGURE 60 D.D. WILLIAMSON & CO., INC.: BUSINESS OVERVIEW 150
FIGURE 61 DÖHLER GROUP: COMPANY SNAPSHOT 152
FIGURE 62 DSM N.V.: COMPANY SNAPSHOT 154
FIGURE 63 DSM N.V.: SWOT ANALYSIS 157
FIGURE 64 FMC CORPORATION: COMPANY SNAPSHOT 158
FIGURE 65 FMC CORPORATION: SWOT ANALYSIS 160
FIGURE 66 KEMIN INDUSTRIES, INC.: COMPANY SNAPSHOT 161
“