“The Business Intelligence and Analytics Software market is fast gaining traction primarily due to the increasing competition that forces organization to adopt business optimizing tools for better operations. These tools have unprecedented role ubiquitously in all the functional units such as marketing and sales, financial management, security, logistics, project management, and various others. Hence business intelligence and analytics plays unprecedented role in the cripple less business operations and provides easy integration to any CRM and ERP tools to present holistic view to organization data.
Business Intelligence and analytics market is tending towards maturity in the developed regions such as North America and Europe. However emerging regions such as APAC, MEA, and LA are rapidly investing in these tools for strategic and tactical decision making at every stage of business process. There are numerous driver s to this market as it is considered to be the fastest growing market in IT industry. The inexorable rise in large volume of data and shifting customer interest in mobile devices has generated new avenues in the market. Moreover social media is playing vital role in understanding customer’s behavior as a result of which social media analytics is the new trend which is expected to gain pace during the forecast period.
The demand for cloud-based business intelligence and analytics software market is accelerating due to its cost-effective and easy deployment features. To increase the adoption rate in Small and Medium Businesses (SMB’s) vendors in these markets are coming up with technologies and solutions to cater their specific requirement of cost effectiveness. The market is quite competitive with the entry of niche players which provide innovative dashboards and promotes self-service BI and analytics, thereby increasing their market bargain capability among the large vendors. Though there is notable traction of Business Intelligence and Analytics Software in large enterprise, emergence of SaaS delivery models has increased its usage in SMB’s too. Still there are certain apprehensions restraining growth in this market. The foremost point is lack of lack of skilled and proficient workforce which leads to underutilization of tool and secondly the data integration issue.
Further, the report provides an in-depth analysis of the Business Intelligence and Analytics Software market across the segment and services types, deployment modes, organization sizes, industry verticals, and regions. The market is also segmented by region into North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA). Among all the regions, North America holds the maximum market size whereas APAC is the major growing areas.
The global Business Intelligence and Analytics Software Market is expected to grow from $17.90 billion in 2014 to $26.78 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 8.4%. The key players in this market include IBM, Oracle, SAP, SAS, Microsoft, MicroStrategy, Qlik Technologies, Information Builders, Tableau Software, and many others
MarketsandMarkets expects that BFSI, retail, IT and telecom vertical will account for the largest market share throughout the forecast period. However, there are a few revenue pockets, namely healthcare, manufacturing and media and entertainment that will witness significant growth in this period.
There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.
The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.
2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, and mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
Scope of the Report
The research report categorizes the Business Intelligence and Analytics Software market to forecast the revenues and analyze the trends in each of the following sub-markets:
On the basis of segment and services:
• Segment
Business Intelligence (BI) Platforms
Corporate Performance Management (CPM) Suite
Advanced and Predictive Analytics
Content Analytics
Analytics Application
• Services
Professional Services
Managed Services
On the basis of deployment modes:
• On-premise
• Cloud
On the basis of organization size:
• Small Medium Business (SMB’s)
• Large enterprises
On the basis of verticals:
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• IT & Telecom
• Retail
• Manufacturing
• Education
• Government
• Energy and Power
• Media & Entertainment
• Others (transport & logistics, and hospitality)
On the basis of regions
• North America (NA)
• Europe (EU)
• Middle East and Africa (MEA)
• Asia-Pacific (APAC)
• Latin America (LA)
”
“TABLE OF CONTENTS
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 MARKET SIZE ESTIMATION
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3 MARKET SHARE ESTIMATION
2.3.1 KEY DATA FROM SECONDARY SOURCES
2.3.2 KEY DATA FROM PRIMARY SOURCES
2.3.3 ASSUMPTIONS
2.3.4 KEY INDUSTRY INSIGHTS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE BI AND ANALYTICS SOFTWARE MARKET
4.2 BI AND ANALYTICS SOFTWARE MARKET: TECHNOLOGICAL SHIFT
4.3 GLOBAL BI AND ANALYTICS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE (2015–2020)
4.4 GLOBAL BI AND ANALYTICS SOFTWARE MARKET
4.5 INDUSTRY VERTICAL GROWTH MATRIX
4.6 HEALTHCARE AND MEDIA AND ENTERTAINMENT ARE THE TOP REVENUE GENERATING VERTICALS IN BI AND ANALYTICS SOFTWARE MARKET DURING THE FORECAST PERIOD
4.7 LIFECYCLE ANALYSIS, BY REGION
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 BY SEGMENT
5.3.2 BY SERVICE
5.3.3 BY DEPLOYMENT MODE
5.3.4 BY ORGANIZATION SIZE
5.3.5 BY VERTICAL
5.3.6 BY REGION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Escalating demand of cloud-based deployment
5.4.1.2 Popularity of mobile BI and analytics
5.4.1.3 High competition across businesses
5.4.1.4 Increasing data volume
5.4.1.5 Availability of functional specific BI and analytics solutions
5.4.2 RESTRAINTS
5.4.2.1 Budget constraints in SMBs
5.4.2.2 Lack of skilled and proficient workforce
5.4.3 OPPORTUNITIES
5.4.3.1 Future need lies in embedded BI
5.4.3.2 Emergence of social BI and analytics
5.4.4 CHALLENGES
5.4.4.1 Lack of integration
5.4.4.2 Poor communication and implementation
5.4.5 KEY TREND
5.4.5.1 Location-based intelligence
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT FROM NEW ENTRANTS
6.3.2 THREAT FROM SUBSTITUTES
6.3.3 BARGAINING POWER OF SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY
7 BI AND ANALYTICS SOFTWARE MARKET ANALYSIS, BY SEGMENT
7.1 INTRODUCTION
7.2 SEGMENT
7.2.1 BUSINESS INTELLIGENCE (BI) PLATFORM
7.2.2 CORPORATE PERFORMANCE MANAGEMENT (CPM) SUITE
7.2.3 ADVANCED AND PREDICTIVE ANALYTICS
7.2.4 CONTENT ANALYTICS
7.2.5 ANALYTICS APPLICATION
8 BI AND ANALYTICS SOFTWARE MARKET ANALYSIS, BY SERVICE
8.1 INTRODUCTION
8.2 PROFESSIONAL SERVICES
8.3 MANAGED SERVICES
9 BI AND ANALYTICS SOFTWARE MARKET ANALYSIS, BY DEPLOYMENT MODE
9.1 INTRODUCTION
9.2 ON-DEMAND/CLOUD
9.3 ON-PREMISE
10 BI AND ANALYTICS SOFTWARE MARKET ANALYSIS, BY ORGANIZATION SIZE
10.1 INTRODUCTION
10.2 SMALL AND MEDIUM BUSINESSES (SMBS)
10.3 LARGE ENTERPRISES
11 BI AND ANALYTICS SOFTWARE MARKET ANALYSIS, BY VERTICAL
11.1 INTRODUCTION
11.2 BFSI
11.3 ENERGY AND POWER
11.4 EDUCATION
11.5 GOVERNMENT
11.6 HEALTHCARE
11.7 MEDIA AND ENTERTAINMENT
11.8 MANUFACTURING
11.9 RETAIL
11.10 IT AND TELECOM
11.11 OTHERS
12 GEOGRAPHIC ANALYSIS
12.1 INTRODUCTION
12.2 NORTH AMERICA (NA)
12.3 EUROPE
12.4 ASIA-PACIFIC (APAC)
12.5 MIDDLE EAST AND AFRICA (MEA)
12.6 LATIN AMERICA (LA)
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 MARKET SHARE ANALYSIS, BI, AND ANALYTICS SOFTWARE MARKET
13.3 COMPETITIVE SITUATION AND TRENDS
13.3.1 NEW PRODUCT LAUNCHES
13.3.2 MERGERS AND ACQUISITIONS
13.3.3 PARTNERSHIPS AND COLLABORATIONS
14 COMPANY PROFILE
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
14.1 INTRODUCTION
14.2 IBM CORPORATION
14.3 INFORMATION BUILDERS
14.4 MICROSOFT CORPORATION
14.5 MICROSTRATEGY
14.6 ORACLE CORPORATION
14.7 SAP AG
14.8 SAS INSTITUTE, INC.
14.9 TABLEAU SOFTWARE, INC.
14.10 QLIK TECHNOLOGIES, INC.
14.11 TIBCO SOFTWARE
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
15 APPENDIX
15.1 INDUSTRY EXPERTS
15.2 DISCUSSION GUIDE
15.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
15.4 AVAILABLE CUSTOMIZATIONS
15.5 RELATED REPORTS
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“LIST OF FIGURES
FIGURE 1 BI AND ANALYTICS SOFTWARE: RESEARCH DESIGN
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION
FIGURE 5 DATA TRIANGULATION
FIGURE 6 BI AND ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL (2015–2020)
FIGURE 7 GLOBAL BI AND ANALYTICS SOFTWARE MARKET SIZE, BY SEGMENT (2015–2020)
FIGURE 8 GLOBAL BI AND ANALYTICS SOFTWARE MARKET SHARE, 2015
FIGURE 9 THE BI AND ANALYTICS SOFTWARE MARKET IS WITNESSING SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
FIGURE 10 SIGNIFICANT SHIFT FROM ON-PREMISES TO CLOUD SOLUTIONS
FIGURE 11 THE BI AND ANALYTICS SOFTWARE MARKET IS QUITE PROMISING FOR THE SMBS IN THE FORECAST PERIOD
FIGURE 12 ADVANCED AND PREDICTIVE ANALYTICS SEGMENT AND HEALTHACARE VERTICAL HOLD THE MAXIMUM GROWTH PROSPECT IN THE FORCAST PERIOD
FIGURE 13 MARKET SIZE OF THE INDUSTRY VERTICALS IN THE GLOBAL BI AND ANALYTICS SOFTWARE MARKET (2015)
FIGURE 14 APAC REGION IS EXPECTED TO GAIN SIGNIFICANT TRACTION DURING THE GROWTH STAGE
FIGURE 15 EVOLUTION OF BI AND ANALYTICS SOFTWARE MARKET
FIGURE 16 BI AND ANALYTICS SOFTWARE MARKET SEGMENTATION: BY SOFTWARE
FIGURE 17 BI AND ANALYTICS SOFTWARE MARKET SEGMENTATION: BY SERVICE
FIGURE 18 BI AND ANALYTICS SOFTWARE MARKET SEGMENTATION: BY DEPLOYMENT MODE
FIGURE 19 BI AND ANALYTICS SOFTWARE MARKET SEGMENTATION: BY ORGANIZATION SIZE
FIGURE 20 BI AND ANALYTICS SOFTWARE MARKET SEGMENTATION: BY VERTICAL
FIGURE 21 BI AND ANALYTICS SOFTWARE MARKET SEGMENTATION: BY REGION
FIGURE 22 CONTINUOUS INCREASE IN BIG DATA AND POPULARITY OF CLOUD-BASED SOLUTIONS WILL DRIVE THE MARKET OF BI AND ANALYTICS SOFTWARE
FIGURE 23 IMPACT ANALYSIS OF DRIVERS IN THE BI AND ANALYTICS SOFTWARE MARKET
FIGURE 24 IMPACT ANALYSIS OF RESTRAINTS IN THE BI AND ANALYTICS SOFTWARE MARKET
FIGURE 25 IMPACT ANALYSIS OF OPPORTUNITIES IN THE BI AND ANALYTICS SOFTWARE MARKET
FIGURE 26 IMPACT ANALYSIS OF CHALLENGES IN THE BI AND ANALYTICS SOFTWARE MARKET
FIGURE 27 VALUE CHAIN ANALYSIS
FIGURE 28 PORTER’S FIVE FORCES ANALYSIS, 2015
FIGURE 29 BI PLATFORM TO CONTINUE TO BE THE LEAD SEGMENT IN THE OVERALL BI AND ANALYTICS SOFTWARE MARKET TILL 2020
FIGURE 30 MANAGED SERVICES IS WITNESSING A RAPID GROWTH DURING THE FORECAST PERIOD
FIGURE 31 CLOUD SOLUTIONS HAVE THE LARGER SHARE IN THE BI AND ANALYTICS SOFTWARE MARKET
FIGURE 32 BI AND ANALYTICS SOFTWARE MARKET IS DOMINATED BY LARGE ENTERPRISES WHILE SIGNIFICANT ADOPTION IS EXPECTED FROM SMBS
FIGURE 33 THE GLOBAL BI AND ANALYTICS SOFTWARE MARKET IS DOMINATED BY BFSI AND RETAIL INDUSTRIES
FIGURE 34 GEOGRAPHIC SNAPSHOT: APAC IS EMERGING AS A NEW HOTSPOT FOR BI AND ANALYTICS SOFTWARE VENDORS
FIGURE 35 GEOGRAPHIC SNAPSHOT (2015–2020): RAPID-GROWTH IS EXPECTED FROM EMERGING REGIONS SUCH AS APAC AND LA
FIGURE 36 APAC: AN ATTRACTIVE DESTINATION FOR THE BI AND ANALYTICS SOFTWARE MARKET
FIGURE 37 NA MARKET SNAPSHOT: BI PLATFORM IS EXPECTED TO CONTRIBUTE THE MAXIMUM TO THE MARKET SIZE IN 2015
FIGURE 38 APAC IS ONE OF THE FASTEST GROWING REGIONS IN THE BI AND ANALYTICS SOFTWARE MARKET
FIGURE 39 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND ENHANCEMENTS AS THE KEY GROWTH STRATEGY OVER THE LAST 3 YEARS
FIGURE 40 GLOBAL BI AND ANALYTICS SOFTWARE MARKET SHARE, BY KEY PLAYER, 2014
FIGURE 41 AREA-CHART SHOWING HISTORICAL CAGR OF TOP 5 PLAYERS
FIGURE 42 MARKET EVALUATION FRAMEWORK
FIGURE 43 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND PRODUCT ENHANCEMENT WAS THE KEY STRATEGY
FIGURE 44 GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS
FIGURE 45 IBM CORPORATION: COMPANY SNAPSHOT
FIGURE 46 SWOT ANALYSIS: IBM CORPORATION
FIGURE 47 MICROSOFT CORPORATION: COMPANY SNAPSHOT
FIGURE 48 SWOT ANALYSIS: MICROSOFT CORPORATION
FIGURE 49 MICROSTRATEGY: COMPANY SNAPSHOT
FIGURE 50 ORACLE CORPORATION: COMPANY SNAPSHOT
FIGURE 51 SWOT ANALYSIS: ORACLE CORPORATION
FIGURE 52 SAP AG: COMPANY SNAPSHOT
FIGURE 53 SWOT ANALYSIS: SAP AG
FIGURE 54 SAS INSTITUTE, INC.: COMPANY SNAPSHOT
FIGURE 55 SWOT ANALYSIS: SAS INSTITUTE, INC.
FIGURE 56 TABLEAU SOFTWARE, INC.: COMPANY SNAPSHOT
FIGURE 57 QLIK TECHNOLOGIES, INC.: COMPANY SNAPSHOT
FIGURE 58 BUSINESS OVERVIEW: TIBCO SOFTWARE
“
