“Business Analytics market is getting hold in the global market due to the increasing demand by businesses to get insight from huge volume of data. These data are arises due to the activities of the customers, products, competitors and through various digital channels involved in business giving rise to the big data trend. It allows the organizations deep dive into the historical and real time data and analyzes to have better insights from the past business performances and make business plans and strategies accordingly. It allows businesses to understand the behavior and changing preferences of customer and monitor the performance of each and every resource of the organization. All this helps business to reduce gaps in the business processes by reducing errors and chances of failures. It is no longer easy for the organizations to survive in such fierce competitive environment without business analytics. To meet the customer demands and perform operations with agility, organizations are demanding the solutions to improve and enhance their business. The organizations are also taking the advancements in technology into the account, catering to which BI and data warehouse solution has tried to address such needs of the organizations, but they had certain limitations in managing and storage of unstructured and semi structured forms of data. The query tool was not sufficient enough to respond all the business queries.
BA plays an important role in helping organizations to automate their various business operations and thus reduce risks related to the errors in business operations such as supply chain management, marketing management, human resource management and others.
The increasing need for customer analytics, increasing big data trends and increasing need to analyze the change in business environment are clearly driving the BA market globally.
The major vendors such as Oracle Corporation, SAP AG, IBM Corporation, SAS Institute, Microsoft, Infor, and Tableau Software are helping large enterprises and SMBs to implement business analytics solutions to gain insight about their customers, organizations, optimize their operations and processes in a cost effective way.
The report analyzes the growth rate and penetration of BA across all regions. There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rate is one of the economic factors which are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific (APAC) regions.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into software types, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different deployment types, user types, industry verticals and regions.
2. This report will help them better understand the competitors and gain more insights to better position one鈥檚 business. There is a separate section on competitive landscape, including end-user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one鈥檚 company ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.
”
“TABLE OF CONTENTS
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 MARKET SIZE ESTIMATION
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3 MARKET SHARE ESTIMATION
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES
2.3.2.1 Key industry insights
2.3.3 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN BUSINESS ANALYTICS MARKET
4.2 BUSINESS ANALYTICS MARKET, BY END USER, DURING 2014-2019
4.3 BUSINESS ANALYTICS DEPLOYMENT TYPE MARKET
4.4 BUSINESS ANALYTICS REGIONAL MARKET
4.5 LIFECYCLE ANALYSIS, BY REGION, 2014
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 BY SOFTWARE TYPE
5.3.2 BY END-USER
5.3.3 BY DEPLOYMENT TYPE
5.3.4 BY VERTICAL
5.3.5 BY REGION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Change in business environment
5.4.1.2 Huge volume of data
5.4.1.3 Need of customer analytics
5.4.2 RESTRAINTS
5.4.2.1 High investment cost
5.4.2.2 Reluctance in adoption of business analytics
5.4.3 OPPORTUNITIES
5.4.3.1 Rising demand for mobile business analytics
5.4.3.2 Increasing cloud-based deployment
5.4.4 CHALLENGE
5.4.4.1 Incompatibility between tools having cross-organizational capabilities
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER鈥橲 FIVE FORCES ANALYSIS
6.3.1 THREAT FROM NEW ENTRANTS
6.3.2 THREAT OF SUBSITUTES
6.3.3 BARGAINING POWER OF THE SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY
7 BUSINESS ANALYTICS MARKET ANALYSIS, BY SOFTWARE
7.1 INTRODUCTION
7.2 QUERY REPORTING AND ANALYSIS TOOLS
7.3 ADVANCED AND PREDICTIVE ANALYTICS
7.4 LOCATION INTELLIGENCE
7.5 CONTENT ANALYTICS
7.6 DATA WAREHOUSING PLATFORM
7.7 ENTERPRISE PERFORMANCE MANAGEMENT
8 BUSINESS ANALYTICS MARKET ANALYSIS, BY USER TYPE
8.1 INTRODUCTION
8.2 SMBS
8.3 ENTERPRISES
9 BUSINESS ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT TYPE
9.1 INTRODUCTION
9.2 CLOUD
9.3 ON-PREMISE
10 BUSINESS ANALYTICS MARKET ANALYSIS, BY INDUSTRY
10.1 INTRODUCTION
10.2 BANKING, FINANCIAL SERVICES AND INSURANCE
10.3 ENERGY AND POWER
10.4 EDUCATION
10.5 GOVERNMENT
10.6 HEALTHCARE
10.7 MEDIA AND ENTERTAINMENT
10.8 MANUFACTURING
10.9 RETAIL
10.10 TELECOM AND IT
10.11 OTHERS
11 GEOGRAPHIC ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA-PACIFIC
11.5 MIDDLE EAST AND AFRICA
11.6 LATIN AMERICA
12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 COMPETITIVE SITUATION & TRENDS
12.2.1 NEW PRODUCT LAUNCHES
12.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS & JOINT VENTURES, 2011-2014
12.2.3 MERGERS & ACQUISITIONS
13 COMPANY PROFILES
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION
13.2 ORACLE CORPORATION
13.3 IBM
13.4 SAP SE
13.5 MICROSOFT CORPORATION
13.6 TIBCO SOFTWARE, INC.
13.7 SAS INSTITUTE, INC.
13.8 INFOR
13.9 MICROSTRATEGY INCORPORATED
13.10 QLIK TECHNOLOGIES, INC.
13.11 TABLEAU SOFTWARE, INC.
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 INTRODUCTION RT: REAL TIME MARKET INTELLIGENCE
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS
“
“LIST OF TABLES
TABLE 1 BUSINESS ANALYTICS MARKET: ASSUMPTIONS
TABLE 2 BUSINESS ANALYTICS MARKET, 2014-2019 ($MILLION)
TABLE 3 CHAINGING BUSINESS ENVIRONMENT IS PROPELLING THE GROWTH OF BUSINESS ANALYTICS MARKET
TABLE 4 HIGH INVESTMENT COST HAMPERING THE GROWTH OF THE BUSINESS ANALYTICS MARKET
TABLE 5 INCREASING CLOUD-BASED DEPLOYMENT IS ONE OF THE OPPORTUNITIES OF THE BUSINESS ANALYTICS MARKET
TABLE 6 INCOMPATIBILITY BETWEEN TOOLS HAVING CROSS-ORGANIZATIONAL CAPABILITIES IS CHALLENGING THE BUSINESS ANALYTICS MARKET
TABLE 7 GLOBAL BUSINESS ANALYTICS MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION)
TABLE 8 GLOBAL BUSINESS ANALYTICS SOLUTIONS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 9 QUERY REPORTING AND ANALYTICS TOOL MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 10 QUERY REPORTING AND ANALYTICS TOOLS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 11 GLOBAL QUERY REPORTING AND ANALYTICS TOOL MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 12 GLOBAL ADVANCED AND PREDICTIVE ANALYTICS MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 13 GLOBAL ADVANCED AND PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 14 GLOBAL ADVANCED AND PREDICTIVE ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 15 GLOBAL LOCATION INTELLIGENCE MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 16 GLOBAL LOCATION INTELLIGENCE MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 17 GLOBAL LOCATION INTELLIGENCE MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 18 CONTENT ANALYTICS MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 19 CONTENT ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 20 CONTENT ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 21 DATA WAREHOUSING PLATFORM MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 22 DATA WAREHOUSING PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 23 DATA WAREHOUSING PLATFORM MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 24 ENTERPRISE PERFORMANCE MANAGEMENT MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 25 ENTERPRISE PERFORMANCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 26 ENTERPRISE PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 27 GLOBAL BUSINESS ANALYTICS MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 28 GLOBAL SMB BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 29 GLOBAL ENTERPRISES BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 30 GLOBAL BUSINESS ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 31 CLOUD BUSINESS ANALYTICS MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION)
TABLE 32 CLOUD BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 33 ON-PREMISES BUSINESS ANALYTICS MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION)
TABLE 34 ON-PREMISES BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 35 GLOBAL BUSINESS ANALYTICS MARKET SIZE, BY INDUSTRY, 2014-2019 ($MILLION)
TABLE 36 GLOBAL BFSI BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 37 GLOBAL ENERGY AND POWER BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 38 GLOBAL EDUCATION BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 39 GLOBAL GOVERNMENT BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 40 GLOBAL HEALTHCARE ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 41 GLOBAL MEDIA AND ENTERTAINMENT BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 42 GLOBAL MANUFACTURING BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-20198 ($MILLION)
TABLE 43 GLOBAL RETAIL INDUSTRIES BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 44 GLOBAL TELECOM AND IT BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 45 GLOBAL OTHERS BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 46 BUSINESS ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 47 NORTH AMERICA: BUSINESS ANALYTICS MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION)
TABLE 48 NORTH AMERICA: BUSINESS ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 49 NORTH AMERICA: BUSINESS ANALYTICS MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 50 NORTH AMERICA: BUSINESS ANALYTICS MARKET SIZE, BY INDUSTRY, 2014-2019 $MILLION)
TABLE 51 EUROPE: BUSINESS ANALYTICS MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION)
TABLE 52 EUROPE: BUSINESS ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 53 EUROPE: BUSINESS ANALYTICS MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 54 EUROPE: BUSINESS ANALYTICS MARKET SIZE, BY INDUSTRY, 2014-2019 ($MILLION)
TABLE 55 ASIA-PACIFIC: BUSINESS ANALYTICS MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION)
TABLE 56 ASIA-PACIFIC: BUSINESS ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 57 ASIA-PACIFIC: BUSINESS ANALYTICS MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 58 ASIA-PACIFIC: BUSINESS ANALYTICS MARKET SIZE, BY INDUSTRY, 2014-2019 ($MILLION)
TABLE 59 MEA: BUSINESS ANALYTICS MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION)
TABLE 60 MEA: BUSINESS ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 61 MEA: BUSINESS ANALYTICS MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 62 MEA: BUSINESS ANALYTICS MARKET SIZE, BY INDUSTRY, 2014-2019 ($MILLION)
TABLE 63 LATIN AMERICA: BUSINESS ANALYTICS MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION)
TABLE 64 LATIN AMERICA: BUSINESS ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 65 LATIN AMERICA: BUSINESS ANALYTICS MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 66 LATIN AMERICA: BUSINESS ANALYTICS MARKET SIZE, BY INDUSTRY, 2014-2019 ($MILLION)
TABLE 67 NEW PRODUCT LAUNCHES, 2011-2014
TABLE 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS & JOINT VENTURES
TABLE 69 MERGERS & ACQUISITIONS, 2011-2014
“
