“Today, there is a tremendous increase of unstructured data across various verticals, such as Banking, Financial Services and Insurance (BFSI), healthcare and life sciences, retails and consumer goods, manufacturing, travel and hospitality, IT and telecommunication, media and entertainment, government, and others. Big data analytics has become the need of the hour for these industries in order to get the complete benefits of the big data analytics results. They are using BDaaS solutions to enhance their customer experience, optimize their business processes, and utilize the insights (generated through big data analytics) in their business strategies and others.
There are various BDaaS solutions that include Hadoop-as-a-Service, Data-as-a-Service, and Data Analytics-as-a-Service.
The Hadoop-as-a-Service is a widely adopted BDaaS solution sponsored by Apache Software Foundation. It is basically a Java-based structure that supports the processing of huge data sets. Data-as-a-Service, which is growing at high pace, utilizes the 3v’s (variety, velocity, and volume) of big data to provide better analytical results in the cloud. Data Analytics-as-a-Service offers combined features of Data Visualization-as-a-Service and Data Analytics-as-a-Service and provide results in the form of data visualizations, statics, presentations, and dashboards.
The report consists of the detailed analysis, market sizing, and forecasting for the emerging submarkets of the BDaaS market. The report is segmented on the basis of type of BDaaS solutions, deployment models, organization size, verticals, and regions. The BDaaS market research report analyzes the global adoption trends, future growth potentials, key drivers, competitive outlook, restraints, opportunities, market ecosystem, and emerging technologies in this market.
The BDaaS report is expected to help the market leaders/new entrants in the following ways:
1. The BDaaS report segments the market into type, deployment models, organization size, verticals, and regions thereby comprehensively covering this market. The report further sub-segments the market and provides the closest approximations of the revenue numbers for the overall market.
2. The BDaaS report is expected to help them understand the competitors and gain more insights to enhance their position in the market. Competitive landscape provides detailed study of the competitors’ ecosystem and their roles in the market. Besides, the company profiles of the top 10 players in this market are also included in the report where market internals are provided to put them ahead of the competitors.
BDaaS would help understand the overall growth of the market by providing information and analysis on the key market drivers, restraints, challenges, and opportunities.
”
“TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.3.3 CURRENCY 16
1.4 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 21
2.2 MARKET SIZE ESTIMATION 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.4 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN BIG DATA-AS-A-SERVICE MARKET 30
4.2 BIG DATA-AS-A-SERVICE MARKET: SOLUTION VS. VERTICAL, 2015 30
4.3 LIFE CYCLE ANALYSIS, BY REGION 31
4.4 MARKET INVESTMENT SCENARIO 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 MARKET SEGMENTATION 34
5.3 MARKET DYNAMICS 35
5.3.1 DRIVERS 36
5.3.1.1 Rise in big data across the globe 36
5.3.1.2 Rapidly changing enterprise requirements 36
5.3.1.3 Rise in demand of real-time data analytics 36
5.3.1.4 Heterogeneity of data 36
5.3.2 RESTRAINTS 37
5.3.2.1 Complexity of the projects 37
5.3.2.2 Lack of big data IT skills 37
5.3.3 OPPORTUNITIES 37
5.3.3.1 Increase in demand for the advanced analytics and data warehousing solutions 37
5.3.3.2 Huge investment in IT sectors by the businesses 37
5.3.4 CHALLENGES 37
5.3.4.1 Data consolidation 37
5.3.4.2 Security and privacy threats 38
6 INDUSTRY TRENDS 39
6.1 VALUE CHAIN ANALYSIS 39
6.2 PORTER’S FIVE FORCES ANALYSIS 40
6.2.1 THREAT OF NEW ENTRANTS 40
6.2.2 THREAT OF SUBSTITUTES 40
6.2.3 BARGAINING POWER OF SUPPLIERS 41
6.2.4 BARGAINING POWER OF BUYERS 41
6.2.5 INTENSITY OF RIVALRY 41
6.3 STRATEGIC BENCHMARKING 42
7 BIG DATA-AS-A-SERVICE MARKET ANALYSIS, BY TYPE OF SOLUTIONS 43
7.1 INTRODUCTION 44
7.2 HADOOP-AS-A-SERVICE (HDAAS) 45
7.3 DATA-AS-A-SERVICE 47
7.4 DATA ANALYTICS-AS-A-SERVICE 48
8 BIG DATA-AS-A-SERVICE MARKET ANALYSIS, BY DEPLOYMENT MODEL 51
8.1 INTRODUCTION 52
8.2 PUBLIC CLOUD 53
8.3 PRIVATE CLOUD 54
8.4 HYBRID CLOUD 55
9 BIG DATA-AS-A-SERVICE MARKET ANALYSIS, BY ORGANIZATION SIZE 57
9.1 INTRODUCTION 58
9.2 SMALL AND MEDIUM-SIZED BUSINESSES 59
9.3 LARGE ENTERPRISE 59
10 BIG DATA-AS-A-SERVICE MARKET ANALYSIS, BY VERTICAL 61
10.1 INTRODUCTION 62
10.2 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) 63
10.3 HEALTHCARE AND LIFE SCIENCES 64
10.4 RETAIL AND CONSUMER GOODS 65
10.5 MANUFACTURING 67
10.6 TRAVEL AND HOSPITALITY 68
10.7 IT AND TELECOMMUNICATION 69
10.8 MEDIA AND ENTERTAINMENT 71
10.9 GOVERNMENT 72
10.10 OTHERS 73
11 GEOGRAPHIC ANALYSIS 75
11.1 INTRODUCTION 76
11.2 NORTH AMERICA (NA) 77
11.3 EUROPE 78
11.4 ASIA-PACIFIC 79
11.5 MIDDLE EAST AND AFRICA 80
11.6 LATIN AMERICA 81
12 COMPETITIVE LANDSCAPE 83
12.1 OVERVIEW 83
12.2 COMPETITIVE SITUATION AND TRENDS 84
12.2.1 PARNERSHIPS, COLLABORATIONS, AND AGREEMENTS 85
12.2.2 NEW PRODUCT LAUNCHES 87
12.2.3 VENTURE FUNDING 88
12.2.4 ACQUISITIONS 89
13 COMPANY PROFILES 90
13.1 INTRODUCTION 90
13.2 AMAZON WEB SERVICES, INC. (AWS) 91
13.3 GOOGLE INCORPORATION (GOOGLE) 93
13.4 HEWLETT-PACKARD (HP) 96
13.5 IBM CORPORATION 99
13.6 TERADATA CORPORATION (TERADATA) 102
13.7 MICROSOFT CORPORATION 105
13.8 ORACLE CORPORATION 107
13.9 SAP SE 109
13.10 SAS INSTITUTE INC. 111
13.11 EMC CORPORATION 113
14 APPENDIX 115
14.1 KEY INSIGHTS 115
14.2 DISCUSSION GUIDE 116
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 119
14.4 AVAILABLE CUSTOMIZATIONS 121
“
“LIST OF TABLES
TABLE 1 GLOBAL BIG DATA-AS-A-SERVICE MARKET SIZE AND GROWTH,
2013-2020 (USD MILLION, Y-O-Y %) 26
TABLE 2 BIG DATA-AS-A-SERVICE MARKET SIZE, BY TYPE OF SOLUTIONS,
2013-2020 (USD MILLION) 44
TABLE 3 HADOOP-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 45
TABLE 4 HADOOP-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 46
TABLE 5 HADOOP-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 46
TABLE 6 HADOOP-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 46
TABLE 7 DATA-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 47
TABLE 8 DATA-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 47
TABLE 9 DATA-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 48
TABLE 10 DATA-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 48
TABLE 11 DATA ANALYTICS-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 49
TABLE 12 DATA ANALYTICS-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 49
TABLE 13 DATA ANALYTICS-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 50
TABLE 14 DATA ANALYTICS-AS-A-SERVICE: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 50
TABLE 15 BIG DATA-AS-A-SERVICE MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 52
TABLE 16 PUBLIC CLOUD DEPLOYMENT MODEL: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 53
TABLE 17 PUBLIC CLOUD DEPLOYMENT MODEL: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 54
TABLE 18 PRIVATE CLOUD DEPLOYMENT MODEL: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 54
TABLE 19 PRIVATE CLOUD DEPLOYMENT MODEL: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 55
TABLE 20 HYBRID CLOUD DEPLOYMENT MODEL: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 55
TABLE 21 HYBRID CLOUD DEPLOYMENT MODEL: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 56
TABLE 22 BIG DATA-AS-A-SERVICE MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 58
TABLE 23 SMALL AND MEDIUM BUSINESSES: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 59
TABLE 24 LARGE ENTERPRISE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 59
TABLE 25 BIG DATA-AS-A-SERVICE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 62
TABLE 26 BFSI: BIG DATA-AS-A-SERVICE MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 63
TABLE 27 BFSI: BIG DATA-AS-A-SERVICE MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 63
TABLE 28 BFSI: BIG DATA-AS-A-SERVICE MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 64
TABLE 29 HEALTHCARE AND LIFE SCIENCES: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY SOLUTION, 2013-2020 (USD MILLION) 64
TABLE 30 HEALTHCARE AND LIFE SCIENCES: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 65
TABLE 31 HEALTHCARE AND LIFE SCIENCES: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 65
TABLE 32 RETAIL AND CONSUMER GOODS: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY SOLUTION, 2013-2020 (USD MILLION) 66
TABLE 33 RETAIL AND CONSUMER GOODS: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 66
TABLE 34 RETAIL AND CONSUMER GOODS: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 66
TABLE 35 MANUFACTURING: BIG DATA-AS-A-SERVICE MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 67
TABLE 36 MANUFACTURING: BIG DATA-AS-A-SERVICE MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 67
TABLE 37 MANUFACTURING: BIG DATA-AS-A-SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 68
TABLE 38 TRAVEL AND HOSPITALITY: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY SOLUTION, 2013-2020 (USD MILLION) 68
TABLE 39 TRAVEL AND HOSPITALITY: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 69
TABLE 40 TRAVEL AND HOSPITALITY: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 69
TABLE 41 IT AND TELECOMMUNICATION: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY SOLUTION, 2013-2020 (USD MILLION) 70
TABLE 42 IT AND TELECOMMUNICATION: BIG DATA-AS-A-SERVICE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 70
TABLE 43 IT AND TELECOMMUNICATION: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 70
TABLE 44 MEDIA AND ENTERTAINMENT: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY SOLUTION, 2013-2020 (USD MILLION) 71
TABLE 45 MEDIA AND ENTERTAINMENT: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 71
TABLE 46 MEDIA AND ENTERTAINMENT: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 72
TABLE 47 GOVERNMENT: BIG DATA-AS-A-SERVICE MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 72
TABLE 48 GOVERNMENT: BIG DATA-AS-A-SERVICE MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 73
TABLE 49 GOVERNMENT: BIG DATA-AS-A-SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 73
TABLE 50 OTHERS: BIG DATA-AS-A-SERVICE MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 74
TABLE 51 OTHERS: BIG DATA-AS-A-SERVICE MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 74
TABLE 52 OTHERS: BIG DATA-AS-A-SERVICE MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 74
TABLE 53 BIG DATA-AS-A-SERVICE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 76
TABLE 54 NORTH AMERICA: BIG DATA-AS-A-SERVICE MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 77
TABLE 55 NORTH AMERICA: BIG DATA-AS-A-SERVICE MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 77
TABLE 56 EUROPE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 78
TABLE 57 EUROPE: BIG DATA-AS-A-SERVICE MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 79
TABLE 58 ASIA-PACIFIC: BIG DATA-AS-A-SERVICE MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 79
TABLE 59 ASIA-PACIFIC: BIG DATA-AS-A-SERVICE MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 80
TABLE 60 MIDDLE EAST AND AFRICA: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY SOLUTION, 2013-2020 (USD MILLION) 80
TABLE 61 MIDDLE EAST AND AFRICA: BIG DATA-AS-A-SERVICE MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 81
TABLE 62 LATIN AMERICA: BIG DATA-AS-A-SERVICE MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 82
TABLE 63 LATIN AMERICA: BIG DATA-AS-A-SERVICE MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 82
TABLE 64 NEW PRODUCT LAUNCHES, 2012–2015 87
TABLE 65 VENTURE FUNDING , 2010–2015 88
TABLE 66 ACQUISITIONS, 2012–2015 89
“
“LIST OF FIGURES
FIGURE 1 RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 24
FIGURE 5 BIG DATA-AS-A-SERVICE MARKET: ASSUMPTIONS 25
FIGURE 6 THE EVOLUTION OF BIG DATA-AS-A-SERVICE 27
FIGURE 7 NORTH AMERICA HOLDS THE HIGHEST MARKET SHARE FOR 2015 28
FIGURE 8 TOP THREE SEGMENTS FOR BIG DATA-AS-A-SERVICE MARKET 29
FIGURE 9 GROWTH TREND OF BIG DATA-AS-A-SERVICE MARKET (2015–2020) 30
FIGURE 10 BIG DATA-AS-A-SERVICE MARKET: COMPOUND ANNUAL GROWTH RATE OF TOP THREE TYPES OF SOLUTIONS AND VERTICALS 30
FIGURE 11 GEOGRAPHIC LIFECYCLE ANALYSIS (2015): MIDDLE EAST AND AFRICA MARKET IS INCREASING AT THE HIGHEST GROWTH RATE 31
FIGURE 12 MARKET INVESTMENT SCENARIO: MIDDLE EAST AND AFRICA AND LATIN AMERICA RISE AS THE BEST OPPORTUNITY MARKETS FOR INVESTMENT IN THE NEXT FIVE YEARS 32
FIGURE 13 BIG DATA-AS-A-SERVICE MARKET: MARKET SEGMENTATION 34
FIGURE 14 HETEROGENEITY OF DATA AMONG VARIOUS DEPARTMENTS OF THE ORGANIZATIONS IS THE KEY DRIVER IN THIS MARKET 35
FIGURE 15 BIG DATA-AS-A-SERVICE: VALUE CHAIN ANALYSIS 39
FIGURE 16 BIG DATA-AS-A-SERVICE: PORTER’S FIVE FORCES ANALYSIS 40
FIGURE 17 STRATEGIC BENCHMARKING: BIG DATA-AS-A-SERVICE 42
FIGURE 18 HADOOP-AS-A-SERVICE TYPE OF SOLUTIONS SEGMENT HOLDS THE HIGHER MARKET SHARE FOR THE YEAR 2015 44
FIGURE 19 BIG DATA-AS-A-SERVICE MARKET, BY DEPLOYMENT MODEL 52
FIGURE 20 SMALL AND MEDIUM-SIZED BUSINESS SEGMENT HOLDS THE HIGHER MARKET SHARE FOR THE YEAR 2015 58
FIGURE 21 BFSI SEGMENT HOLDS THE LARGEST MARKET SIZE FOR THE YEAR 2015 62
FIGURE 22 NORTH AMERICA HOLDS THE HIGHEST MARKET SHARE FOR THE YEAR 2015 76
FIGURE 23 COMPANIES ADOPTED PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS AS THE KEY GROWTH STRATEGY DURING THE PERIOD 2010–2015 83
FIGURE 24 GOOGLE INC. AND IBM SHOW AN INCREASE IN REVENUE BETWEEN
2012 AND 2014 84
FIGURE 25 PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS IS THE KEY STRATEGY USED BY MAJOR MARKET PLAYERS 84
FIGURE 26 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS IS THE KEY STRATEGY 85
FIGURE 27 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 90
FIGURE 28 AMAZON WEB SERVICES, INC. (AWS): SWOT ANALYSIS 92
FIGURE 29 GOOGLE INC.: COMPANY SNAPSHOT 93
FIGURE 30 GOOGLE INC.: SWOT ANALYSIS 95
FIGURE 31 HEWLETT-PACKARD (HP) : COMPANY SNAPSHOT 96
FIGURE 32 HEWLETT-PACKARD (HP): SWOT ANALYSIS 98
FIGURE 33 IBM CORPORATION: COMPANY SNAPSHOT 99
FIGURE 34 IBM CORPORATION: SWOT ANALYSIS 101
FIGURE 35 TERADATA CORPORATION: COMPANY SNAPSHOT 102
FIGURE 36 TERADATA CORPORATION: SWOT ANALYSIS 104
FIGURE 37 MICROSOFT CORPORATION: COMPANY SNAPSHOT 105
FIGURE 38 ORACLE CORPORATION: COMPANY SNAPSHOT 107
FIGURE 39 SAP SE: COMPANY SNAPSHOT 109
FIGURE 40 SAS INSTITUTE INC.: COMPANY SNAPSHOT 111
FIGURE 41 EMC CORPORATION: COMPANY SNAPSHOT 113
“
