Automotive Paint Market by Coat (Electrocoat, Primer, Basecoat, Clearcoat), Technology (Solvent & Waterborne, Powder Coating), Texture (Solid, Metallic), Content (Electrocoat, Solvent & Waterborne-Base & Clearocoats), Vehicle Type, & by Region – Forecast to 2020

“The global demand for automobiles is accelerating year-on-year. This demand is fueling manufacturers to strive for enhanced quality in all aspects of automotive manufacturing. As with most consumer-driven industries, the quality and commercial attractiveness of the product are of absolute importance to any automotive manufacturer. The appearance of vehicle; its style, shape, and bodywork finish, can go a long way in terms of sales. The quality of the vehicle paintwork is, therefore, an essential part of the automotive production process and one which cannot be ignored. Paint application is one of the most demanding aspects of automobile manufacturing. Paint coating not only protects the body surface but also enhances the visual appeal by adding color and gloss.
Ever since the first automobile was manufactured, there have been many changes in paint technologies—from natural pigments to high-tech polymers. In the first part of the 20th century, automotive paint technology was based on the same air dry varnish system that was used for wooden products. The present day vehicles are coated with high-tech polymer-based coatings using application methods, such as air gun and HVLP guns.
At present, the automotive paint industry is growing in line with vehicle production and is serving automotive OEMs to produce aesthetically advanced vehicles. The market for automotive paints is growing at a steady rate owing to increased vehicle demand and consumer preferences. This market, in terms of value, is projected to grow at a promising CAGR of 5.15% from 2015 to 2020. Emerging economies such as China and India are projected to be the fastest-growing markets for automotive paints.
This report covers the major global players in this industry, such as PPG Industries (U.S.), BASF (Germany), Axalta Coating Systems Ltd. (U.S.), Kansai Paint Co Ltd (Japan), and Nippon Paint (Japan). These companies jointly hold the major market share of automotive paints. The report also discusses the qualitative aspects of market, such as market dynamics, Porter’s five forces analysis, and PEST analysis, which provide an overview of forces shaping the industry. The report covers the automotive paints market globally over the period of 2015 to 2020 in terms of value and volume.
”

“TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED IN THE REPORT 17
1.4 CURRENCY 18
1.5 PACKAGE SIZE 18
1.6 LIMITATIONS 18
1.7 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.2 SECONDARY DATA 20
2.2.1 KEY SECONDARY SOURCES 20
2.3 DATA FROM SECONDARY SOURCES 21
2.4 PRIMARY DATA 22
2.4.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 22
2.4.2 PRIMARY PARTICIPANTS 23
2.5 FACTOR ANALYSIS 23
2.5.1 INTRODUCTION 23
2.5.2 DEMAND-SIDE ANALYSIS 23
2.5.2.1 Increasing vehicle production in developing countries 23
2.5.2.2 Impact of GDP on commercial vehicle sales 24
2.5.2.3 Infrastructure: Roadways 25
2.5.3 SUPPLY-SIDE ANALYSIS 26
2.5.3.1 Influence of other Factors 27
2.6 MARKET SIZE ESTIMATION 27
2.6.1 KEY CALCULATIONS IN THE REPORT 28
2.6.1.1 For Volume 28
2.6.1.2 For Value 28
2.7 ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 36

5 MARKET OVERVIEW 42
5.1 INTRODUCTION 43
5.2 MARKET SEGMENTATION 43
5.2.1 BY COAT TYPE 43
5.2.2 BY TECHNOLOGY 44
5.2.3 BY TEXTURE 44
5.2.4 BY REGION 44
5.2.5 BY CONTENT 45
5.3 MARKET DYNAMICS 45
5.3.1 DRIVERS 46
5.3.1.1 Stringent emission regulations and environmental concerns enhancing the market for eco-friendly coatings 46
5.3.1.2 Growing vehicle production 46
5.3.1.3 Growing demand for advanced and innovative paints 48
5.3.2 RESTRAINTS 49
5.3.2.1 Fluctuating prices of raw materials 49
5.3.3 OPPORTUNITIES 50
5.3.3.1 Partnerships between Tier I suppliers and OEMs to develop paints 50
5.3.3.2 Upcoming advanced and innovative paint technologies 51
5.3.4 CHALLENGES 51
5.3.4.1 Reduction in cycle time with lower energy costs and reduced environmental footprint of the paint shop 51
5.4 BURNING ISSUE 52
5.4.1 WASTE MANAGEMENT OF PAINTS DURING PRODUCTION AND USAGE IN PAINT SHOPS 52
5.5 VALUE CHAIN ANALYSIS 53
5.6 SUPPLY CHAIN ANALYSIS 55
5.7 PORTER’S FIVE FORCES ANALYSIS 56
5.7.1 THREAT OF NEW ENTRANTS 56
5.7.2 THREAT 0F SUBSTITUTES 57
5.7.3 BARGAINING POWER OF SUPPLIERS 57
5.7.4 BARGAINING POWER OF BUYERS 58
5.7.5 INTENSITY OF COMPETITIVE RIVALRY 58
5.8 PAINT TECHNOLOGY LIFE CYCLE ANALYSIS 59
5.9 EMISSION REGULATIONS FOR AUTOMOTIVE PAINTS 60
5.10 UPCOMING TECHNOLOGIES FOR AUTOMOTIVE PAINTS 61
5.10.1 TECHNOLOGY ROADMAP 61
5.10.1.1 Vapour Permeation of Injection-Cured Coatings (VIC) 62
5.10.1.2 Ultraviolet (UV) Radiation-Cured Coating 62
5.10.1.3 Ultra Ever-Dry Technology 62
5.10.1.4 Glow in the dark car paint technology 63
5.10.1.5 Self-healable coatings 63
6 AUTOMOTIVE PAINTS MARKET, BY COAT TYPE 64
6.1 INTRODUCTION 65
6.2 ELECTROCOAT 66
6.3 PRIMER 68
6.4 BASECOAT 70
6.5 CLEARCOAT 72
7 AUTOMOTIVE PAINTS MARKET, BY TECHNOLOGY 74
7.1 INTRODUCTION 75
7.2 SOLVENT-BORNE COATINGS 76
7.3 WATERBORNE COATINGS 78
7.4 POWDER COATINGS 79
8 AUTOMOTIVE PAINTS MARKET, BY TEXTURE TYPE 81
8.1 INTRODUCTION 82
8.2 SOLID TEXTURE 83
8.3 METALLIC TEXTURE 84
9 AUTOMOTIVE PAINTS MARKET, BY CONTENT TYPE 85
9.1 INTRODUCTION 86
9.2 AUTOMOTIVE ELECTROCOAT MARKET SIZE, BY CONTENT TYPE 86
9.3 AUTOMOTIVE SOLVENT-BORNE BASECOAT MARKET SIZE, BY CONTENT TYPE 87
9.4 AUTOMOTIVE SOLVENT-BORNE CLEARCOAT MARKET SIZE, BY CONTENT TYPE 88
9.5 AUTOMOTIVE WATERBORNE BASECOAT MARKET SIZE, BY CONTENT TYPE 89
9.6 AUTOMOTIVE WATERBORNE CLEARCOAT MARKET SIZE, BY CONTENT TYPE 90
10 AUTOMOTIVE PAINTS MARKET, BY REGION 92
10.1 INTRODUCTION 93
10.2 NORTH AMERICA 95
10.2.1 BY COUNTRY 97
10.2.1.1 U.S. 97
10.2.1.2 Mexico 98
10.2.1.3 Canada 99
10.3 ASIA-OCEANIA 100
10.3.1 CHINA 103
10.3.2 JAPAN 103
10.3.3 SOUTH KOREA 104
10.3.4 INDIA 105
10.4 EUROPE 106
10.4.1 BY COUNTRY 109
10.4.1.1 Germany 109
10.4.1.2 France 110
10.4.1.3 U.K. 111
10.5 REST OF THE WORLD (ROW) 112
10.5.1 BY COUNTRY 114
10.5.1.1 Brazil 114
10.5.1.2 Russia 115
10.6 PEST ANALYSIS 116
10.6.1 POLITICAL FACTORS 116
10.6.1.1 Asia-Oceania 116
10.6.1.2 North America 116
10.6.1.3 Europe 116
10.6.1.4 Rest of the World 116
10.6.2 ECONOMIC FACTORS 116
10.6.2.1 Asia-Oceania 116
10.6.2.2 North America 116
10.6.2.3 Europe 117
10.6.2.4 Rest of the World 117
10.6.3 SOCIAL FACTORS 117
10.6.3.1 Asia-Oceania 117
10.6.3.2 North America 117
10.6.3.3 Europe 117
10.6.3.4 Rest of the World 117
10.6.4 TECHNOLOGICAL FACTORS 118
10.6.4.1 Asia-Oceania 118
10.6.4.2 North America 118
10.6.4.3 Europe 118
10.6.4.1 Rest of the World 118
11 COMPETITIVE LANDSCAPE 119
11.1 OVERVIEW 120
11.2 MARKET SHARE ANALYSIS FOR AUTOMOTIVE PAINTS MARKET 120
11.3 COMPETITIVE SITUATION & TRENDS 122
11.4 BATTLE FOR MARKET SHARE: EXPANSIONS/INVESTMENTS WAS THE KEY STRATEGY 123
11.5 EXPANSIONS/INVESTMENTS 123
11.6 JOINT VENTURES/COLLABORATIONS/AGREEMENTS/SUPPLY CONTRACTS 124
11.7 NEW PRODUCT LAUNCH/NEW PRODUCT DEVELOPMENT/NEW TECHNOLOGY 125
11.8 MERGERS & ACQUISITIONS 126

12 COMPANY PROFILES 127
(Overview, Financial*, Products & Services, Strategy, and Developments)
12.1 INTRODUCTION 127
12.2 PPG INDUSTRIES INC. 129
12.3 BASF SE 133
12.4 AXALTA COATINGS SYSTEM LLC 137
12.5 AKZONOBEL N.V. 141
12.6 BAYER AG 144
12.7 KANSAI PAINT CO., LTD. 148
12.8 NIPPON PAINT HOLDINGS CO., LTD 150
12.9 SOLVAY SA 152
12.10 VALSPAR CORPORATION 154
12.11 ARKEMA SA 156
*Details might not be captured in case of unlisted companies
13 APPENDIX 158
13.1 INSIGHTS OF INDUSTRY EXPERTS 158
13.2 DISCUSSION GUIDE 159
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 162
13.4 AVAILABLE CUSTOMIZATIONS 163
13.4.1 AUTOMOTIVE REFINISH MARKET, BY VEHICLE TYPE 163
13.4.2 GLOBAL 2-WHEELER PAINTS MARKET, BY VEHICLE TYPE 163
13.4.3 GLOBAL OFF-HIGHWAY PAINTS MARKET, BY INDUSTRY 163
13.5 RELATED REPORTS 164
“
“LIST OF TABLES

TABLE 1 IMPACT OF DRIVERS ON THE AUTOMOTIVE PAINTS MARKET 48
TABLE 2 COMPARISON OF RESIN ATTRIBUTES 50
TABLE 3 IMPACT OF RESTRAINTS ON AUTOMOTIVE PAINTS MARKET 50
TABLE 4 IMPACT OF OPPORTUNITIES ON AUTOMOTIVE PAINTS MARKET 51
TABLE 5 IMPACT OF CHALLENGES ON AUTOMOTIVE PAINTS MARKET 52
TABLE 6 AUTOMOTIVE COATINGS VOC CONTENT LIMITS 60
TABLE 7 AUTOMOTIVE PAINTS MARKET SIZE, BY COAT TYPE, 2013-2020 
(MILLION GALLONS) 65
TABLE 8 AUTOMOTIVE PAINTS MARKET SIZE, BY COAT TYPE, 2013-2020 (USD MILLION) 66
TABLE 9 AUTOMOTIVE ELECTROCOAT MARKET SIZE, BY REGION, 
2013-2020 (MILLION GALLONS) 67
TABLE 10 AUTOMOTIVE ELECTROCOAT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 11 AUTOMOTIVE PRIMER MARKET SIZE, BY REGION, 2013-2020 (MILLION GALLONS) 69
TABLE 12 AUTOMOTIVE PRIMER MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 69
TABLE 13 AUTOMOTIVE BASECOAT MARKET SIZE, BY REGION, 
2013-2020 (MILLION GALLONS) 71
TABLE 14 AUTOMOTIVE BASECOAT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 71
TABLE 15 AUTOMOTIVE CLEARCOAT MARKET SIZE, BY REGION, 
2013-2020 (MILLION GALLONS) 72
TABLE 16 AUTOMOTIVE CLEARCOAT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 73
TABLE 17 AUTOMOTIVE PAINTS MARKET SIZE, BY TECHNOLOGY, 
2013-2020 (MILLION GALLONS) 75
TABLE 18 AUTOMOTIVE PAINTS MARKET SIZE, BY TECHNOLOGY, 2013-2020 (USD MILLION) 76
TABLE 19 AUTOMOTIVE SOLVENT-BORNE PAINTS MARKET SIZE, BY REGION, 
2013-2020 (MILLION GALLONS) 77
TABLE 20 AUTOMOTIVE SOLVENT-BORNE PAINTS MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 77
TABLE 21 AUTOMOTIVE WATERBORNE PAINTS MARKET SIZE, BY REGION, 
2013-2020 (MILLION GALLONS) 78
TABLE 22 AUTOMOTIVE WATERBORNE PAINTS MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 79
TABLE 23 AUTOMOTIVE POWDER COATINGS MARKET SIZE, BY REGION, 
2013-2020 (MILLION GALLONS) 80
TABLE 24 AUTOMOTIVE POWDER COATINGS MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 80
TABLE 25 AUTOMOTIVE PAINTS MARKET SIZE, BY TEXTURE TYPE, 2013-2020 (‘000 UNITS) 82
TABLE 26 AUTOMOTIVE SOLID PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (‘000 UNITS) 83
TABLE 27 AUTOMOTIVE METALLIC PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (‘000 UNITS) 84
TABLE 28 AUTOMOTIVE ELECTROCOAT MARKET SIZE, BY CONTENT TYPE, 
2013-2020 (MILLION GALLONS) 87
TABLE 29 AUTOMOTIVE SOLVENT-BORNE BASECOAT MARKET SIZE, BY CONTENT TYPE, 2013-2020 (MILLION GALLONS) 88
TABLE 30 AUTOMOTIVE SOLVENT-BORNE CLEARCOAT MARKET SIZE, BY CONTENT TYPE, 2013-2020 (MILLION GALLONS) 89
TABLE 31 AUTOMOTIVE WATERBORNE BASECOAT MARKET SIZE, BY CONTENT TYPE, 
2013-2020 (MILLION GALLONS) 90
TABLE 32 AUTOMOTIVE WATERBORNE CLEARCOAT MARKET SIZE, BY CONTENT TYPE, 
2013-2020 (MILLION GALLONS) 91
TABLE 33 AUTOMOTIVE PAINTS MARKET SIZE, BY REGION, 2013-2020 (MILLION GALLONS) 94
TABLE 34 AUTOMOTIVE PAINTS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 94
TABLE 35 NORTH AMERICA: AUTOMOTIVE PAINTS MARKET SIZE, BY COUNTRY, 
2013-2020 (MILLION GALLONS) 96
TABLE 36 NORTH AMERICA: AUTOMOTIVE PAINTS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 97
TABLE 37 U.S.: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 97
TABLE 38 U.S.: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 98
TABLE 39 MEXICO: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 98
TABLE 40 MEXICO: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 98
TABLE 41 CANADA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 99
TABLE 42 CANADA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 99
TABLE 43 ASIA-OCEANIA: AUTOMOTIVE PAINTS MARKET SIZE, BY COUNTRY, 
2013-2020 (MILLION GALLONS) 102
TABLE 44 ASIA-OCEANIA: AUTOMOTIVE PAINTS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 102
TABLE 45 CHINA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 103
TABLE 46 CHINA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 103
TABLE 47 JAPAN: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 103
TABLE 48 JAPAN: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 104
TABLE 49 SOUTH KOREA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 104
TABLE 50 SOUTH KOREA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 105
TABLE 51 INDIA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 105
TABLE 52 INDIA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 105
TABLE 53 EUROPE: AUTOMOTIVE PAINTS MARKET SIZE, BY COUNTRY, 
2013-2020 (MILLION GALLONS) 108
TABLE 54 EUROPE: AUTOMOTIVE PAINTS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 108
TABLE 55 GERMANY: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 109
TABLE 56 GERMANY: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 109
TABLE 57 FRANCE: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 110
TABLE 58 FRANCE: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 110
TABLE 59 U.K.: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 2013-
2020 (MILLION GALLONS) 111
TABLE 60 U.K.: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 111
TABLE 61 ROW: AUTOMOTIVE PAINTS MARKET SIZE, BY COUNTRY, 
2013-2020 (MILLION GALLONS) 113
TABLE 62 ROW: AUTOMOTIVE PAINTS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 114
TABLE 63 BRAZIL: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 114
TABLE 64 BRAZIL: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 114
TABLE 65 RUSSIA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (MILLION GALLONS) 115
TABLE 66 RUSSIA: AUTOMOTIVE PAINTS MARKET SIZE, BY VEHICLE TYPE, 
2013-2020 (USD MILLION) 115
TABLE 67 EXPANSIONS/INVESTMENTS, 2015 123
TABLE 68 JOINT VENTURES/COLLABORATIONS/AGREEMENTS/SUPPLY CONTRACTS, 2015 124
TABLE 69 NEW PRODUCT LAUNCH/NEW PRODUCT DEVELOPMENT/NEW 
TECHNOLOGY, 2015 125
TABLE 70 MERGERS & ACQUISITIONS, 2014-2015 126
“
“LIST OF FIGURES

FIGURE 1 AUTOMOTIVE PAINTS: MARKET SEGMENTATION 17
FIGURE 2 RESEARCH DESIGN 19
FIGURE 3 RESEARCH METHODOLOGY MODEL 20
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION  & REGION 22
FIGURE 5 SIGNIFICANT GROWTH IN VEHICLE PRODUCTION ACROSS THE GLOBE, 
2009 VS. 2014 24
FIGURE 6 GROSS DOMESTIC PRODUCT (GDP) VS. COMMERCIAL VEHICLE SALES (CVS) 25
FIGURE 7 ROADWAYS INFRASTRUCTURE: ROAD NETWORK (KM), BY COUNTRY, 2011 26
FIGURE 8 ECONOMIC FACTORS 27
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 28
FIGURE 10 GROWTH OPPORTUNITIES IN THE AUTOMOTIVE PAINTS MARKET 31
FIGURE 11 CHINA: THE LARGEST MARKET FOR AUTOMOTIVE PAINTS 32
FIGURE 12 AUTOMOTIVE PAINTS MARKET: CHINA, U.S., AND INDIA ARE THE FASTEST-GROWING MARKETS 32
FIGURE 13 AUTOMOTIVE BASECOAT PAINTS MARKET: ASIA-OCEANIA IS ESTIMATED TO BE THE LARGEST MARKET FROM 2015 TO 2020 33
FIGURE 14 AUTOMOTIVE WATERBORNE PAINTS MARKET: ASIA-OCEANIA IS PROJECTED TO BE THE LARGEST MARKET FROM 2015 TO 2020 34
FIGURE 15 SOLVENT-BORNE BASECOAT MARKET: PETROLEUM-BASED SOLVENTS AND RESINS & BINDERS ARE ESTIMATED TO HOLD THE MAJORITY OF THE MARKET SHARE BY VOLUME 35
FIGURE 16 ASIA-OCEANIA IS ESTIMATED TO DOMINATE THE REGIONAL AUTOMOTIVE PAINTS MARKET GLOBALLY WHEREAS BASECOAT IS ESTIMATED TO BE THE GLOBAL LEADER BY COAT TYPE 36
FIGURE 17 CHINA, U.S., AND INDIA TO BE THE FASTEST-GROWING AUTOMOTIVE PAINTS MARKETS FROM 2015 TO 2020 37
FIGURE 18 PASSENGER CAR SEGMENT IS ESTIMATED TO DOMINATE AUTOMOTIVE PAINTS MARKET FOR BOTH METALLIC AND SOLID PAINTS IN 2015 38
FIGURE 19 WATERBORNE PAINTS ARE PROJECTED TO GROW AT THE HIGHEST CAGR OF 9.88% FROM 2015 TO 2020 39
FIGURE 20 AUTOMOTIVE PAINTS MARKET, BY COAT TYPE: BASECOAT TO LEAD THE MARKET FROM 2015 TO 2020 (USD MILLION) 40
FIGURE 21 TOP 4 COUNTRIES TO GENERATE AROUND 58.5% OF THE AUTOMOTIVE PAINTS MARKET SIZE (VALUE), 2015–2020 41
FIGURE 22 INCREASING VEHICLE PRODUCTION AND GROWING DEMAND FOR NON-VOC PAINTS WILL DRIVE THE MARKET FOR AUTOMOTIVE PAINTS DURING THE FORECAST PERIOD 45
FIGURE 23 VEHICLE PRODUCTION, 2013-2020 (THOUSAND UNITS) 47
FIGURE 24 FLUCTUATING NATURE OF CRUDE OIL PRICES IN THE U.S. (2013) 49
FIGURE 25 INNOVATIVE AUTOMOTIVE OEM COATING PROCESSES 52
FIGURE 26 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING MANUFACTURING OF THE PAINT 53
FIGURE 27 AUTOMOTIVE PAINTS: SUPPLY CHAIN ANALYSIS 55
FIGURE 28 PORTER’S FIVE FORCES ANALYSIS: AUTOMOTIVE PAINT MARKET 56
FIGURE 29 LIFE CYCLE ANALYSIS OF PAINT TECHNOLOGIES 59
FIGURE 30 TECHNOLOGY ROADMAP FOR AUTOMOTIVE OEM COATINGS 61
FIGURE 31 BASECOAT IS PROJECTED TO HOLD THE LARGEST MARKET SIZE FROM 2015 TO 2020 (USD MILLION) 65
FIGURE 32 ASIA-OCEANIA IS PROJECTED TO BE THE LARGEST MARKET FOR ELECTROCOAT FROM 2015 TO 2020 (USD MILLION) 67
FIGURE 33 AUTOMOTIVE PRIMER MARKET: ASIA-OCEANIA IS PROJECTED TO BE THE LARGEST MARKET FROM 2015 TO 2020 (USD MILLION) 68
FIGURE 34 THE DEMAND FOR AUTOMOTIVE BASECOAT IS THE HIGHEST IN ASIA-OCEANIA (USD MILLION) 70
FIGURE 35 ASIA-OCEANIA AND NORTH AMERICA ARE ESTIMATED TO BE THE MAJOR MARKETS FOR AUTOMOTIVE CLEARCOAT FROM 2015 TO 2020 (USD MILLION) 72
FIGURE 36 SOLVENT-BORNE COATINGS ESTIMATED TO THE LARGEST SHARE GLOBALLY, 2015 VS. 2020 75
FIGURE 37 ASIA-OCEANIA IS PROJECTED TO BE THE LARGEST MARKET FOR SOLVENT-BORNE COATINGS FROM 2015 TO 2020 76
FIGURE 38 WATERBORNE COATINGS MARKET SIZE, 2015 VS. 2020 (USD MILLION) 78
FIGURE 39 POWDER COATINGS MARKET SIZE, 2015 VS. 2020 (USD MILLION) 79
FIGURE 40 SOLID PAINTS VS. METALLIC PAINTS MARKET SHARE (2015) 82
FIGURE 41 AUTOMOTIVE SOLID (NON-METALLIC) PAINTS MARKET: PASSENGER CAR SEGMENT ESTIMATED TO HOLD THE LARGEST SHARE (2015) 83
FIGURE 42 AUTOMOTIVE METALLIC PAINTS MARKET: 80% OF THE MARKET IS CAPTURED 
BY PASSENGER CARS (2015) 84
FIGURE 43 AUTOMOTIVE ELECTROCOAT MARKET SIZE, BY CONTENT TYPE, 2015 VS. 2020 (MILLION GALLONS) 86
FIGURE 44 AUTOMOTIVE SOLVENT-BORNE BASECOAT MARKET SIZE, BY CONTENT TYPE, 2015 VS. 2020 (MILLION GALLONS) 87
FIGURE 45 AUTOMOTIVE SOLVENT-BORNE CLEARCOAT MARKET SIZE, BY CONTENT TYPE, 2015 VS. 2020 (MILLION GALLONS) 88
FIGURE 46 AUTOMOTIVE WATERBORNE BASECOAT MARKET SIZE, BY CONTENT TYPE, 
2015 VS. 2020 (MILLION GALLONS) 89
FIGURE 47 AUTOMOTIVE WATERBORNE CLEARCOAT MARKET SIZE, BY CONTENT TYPE, 
2015 VS. 2020 (MILLION GALLONS) 90
FIGURE 48 REGION-WISE SNAPSHOT OF AUTOMOTIVE PAINTS MARKET SIZE, 
BY VOLUME (2015) 93
FIGURE 49 NORTH AMERICAN MARKET SNAPSHOT: MAJOR MARKET FOR AUTOMOTIVE PAINTS 96
FIGURE 50 CHINA LEADS THE AUTOMOTIVE PAINTS MARKET IN ASIA-OCEANIA FROM 
2015 TO 2020 101
FIGURE 51 GERMANY IS THE LARGEST MARKET FOR AUTOMOTIVE PAINTS IN THE EUROPEAN REGION 107
FIGURE 52 REST OF THE WORLD (ROW) MARKET SNAPSHOT (2015): BRAZIL IS THE MAJOR MARKET FOR AUTOMOTIVE PAINTS 113
FIGURE 53 COMPANIES ADOPTED EXPANSIONS/INVESTMENTS AS THE KEY GROWTH STRATEGY (2012-2015) 120
FIGURE 54 AUTOMOTIVE PAINTS MARKET SHARE, BY COMPANY, 2014 121
FIGURE 55 MARKET EVOLUTION FRAMEWORK: EXPANSIONS & NEW PRODUCT DEVELOPMENTS HAVE FUELED THE AUTOMOTIVE PAINTS MARKET FROM 
2012 TO 2015 122
FIGURE 56 REGION-WISE REVENUE MIX OF TOP 5 MARKET PLAYERS 127
FIGURE 57 COMPETITIVE BENCHMARKING OF KEY MARKET PLAYERS (2010-2014): PPG INDUSTRIES, INC. GREW AT THE FASTEST CAGR IN THE AUTOMOTIVE PAINTS MARKET 128
FIGURE 58 PPG INDUSTRIES INC.: COMPANY SNAPSHOT 129
FIGURE 59 PPG INDUSTRIES INC.: SWOT ANALYSIS 132
FIGURE 60 BASF SE: COMPANY SNAPSHOT 133
FIGURE 61 BASF SE: SWOT ANALYSIS 136
FIGURE 62 AXALTA COATINGS SYSTEM LLC: COMPANY SNAPSHOT 137
FIGURE 63 AXALTA COATINGS SYSTEMS: SWOT ANALYSIS 140
FIGURE 64 AKZONOBEL N.V.: COMPANY SNAPSHOT 141
FIGURE 65 AKZONOBEL N.V.: SWOT ANALYSIS 143
FIGURE 66 BAYER AG: COMPANY SNAPSHOT 144
FIGURE 67 BAYER AG: SWOT ANALYSIS 147
FIGURE 68 KANSAI PAINT CO., LTD.: COMPANY SNAPSHOT 148
FIGURE 69 NIPPON PAINT HOLDINGS CO., LTD: COMPANY SNAPSHOT 150
FIGURE 70 SOLVAY SA: COMPANY SNAPSHOT 152
FIGURE 71 VALSPAR CORPORATION: COMPANY SNAPSHOT 154
FIGURE 72 ARKEMA SA: COMPANY SNAPSHOT 156
“