“The augmented reality (AR) market is expected to grow at a CAGR of 79.6% between 2015 and 2020. North America would lead the augmented reality market in terms of market size. With the interest of many established players, the augmented reality market is set to boost with inflow of capital and technology playing their respective roles. The attractive offering of the augmented reality technology is also responsible for the growth of augmented reality market. The increased use of PSPs and smartphones would drive the augmented reality market. The growing gaming market is also a driver for the augmented reality technology.
..
TOURISM AND LOGISTICS SECTOR TO HAVE A HIGH GROWTH RATE IN THE AUGMENTED REALITY MARKET
The commercial applications such as tourism and sightseeing, e-learning, e-commerce & marketing, and facility management would be the fastest-growing market segments for the augmented reality market. Augmented reality would also help the aerospace & defense sector and medical sector for training the fighters and the doctors, respectively, with the use of advanced AR technology. Along with this, logistics market is set to boost with the use of augmented reality technology in vision picking the products at the warehouses. The user experience and the customer engagement with the help of AR would help grab more attention and would help brand the products and services for the marketers.
The presence of major companies such as Google, Inc. (U.S.), Qualcomm, Inc. (U.S.), Microsoft Corporation (U.S.) in North America would boost the AR market in the region. The associations such as the EuroVR, the European Association for Virtual Reality and Augmented Reality would help the growth of European AR market. Also, the aerospace & defense market in Europe is likely to help the growth of the European augmented reality market. The fast-growing commercial markets in Asia-Pacific are expected to foster the growth of the AR market in this region.
The primary participants for the report include 35% of the Tier 1 companies and 45% of the Tier 2 companies. The director-level primary participants were about 25%, and C-level participants accounted for 35%. The primary participants from North America were the most. The primary participants from North America, Europe, and APAC were 45%, 20%, and 30%, respectively.
The major players offering various products in the AR market include Google, Inc. (U.S.), Qualcomm, Inc. (U.S.), Microsoft Corporation (U.S.), Samsung Electronics Co. Ltd. (South Korea), Total Immersion (France), Infinity Augmented Reality Inc. (Israel), Blippar.Com Limited (U.K.), DAQRI LLC (U.K.), Osterhaut Design Group (U.S.), Wikitude GmbH (Austria), Magic Leap Inc. (U.S.), and Metaio GmbH (U.S.).
The AR is one of the emerging technologies to view a real-world environment with augmented inputs. AR technology would reach its peak in the next five years. With the concept of the connected world becoming popular, AR is likely to play an important part in this development in recent years. This report profiles the major companies in the AR market with their market growth strategies and recent developments. This report would help analyze the AR market with respect to its component, application, display type, and geography. The next big wave of change in this connected world, AR is the way!
”
“TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 GEOGRAPHIC SCOPE 15
1.3.3 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primaries 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS 25
2.4.1 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 31
4.1 AUGMENTED REALITY MARKET, 2013–2020 (USD BILLION) 31
4.2 AUGMENTED REALITY MARKET – MAJOR DISPLAY TYPE 31
4.3 AUGMENTED REALITY MARKET IN APAC 32
4.4 APAC EXPECTED TO EMERGE AS THE FASTEST-GROWING REGION BETWEEN
2015 AND 2020 32
4.5 AUGMENTED REALITY MARKET: MARKET SHARE OF TWO MAJOR APPLICATIONS IN 2014 33
4.6 AUGMENTED REALITY MARKET: DEVELOPED VS. DEVELOPING MARKET 33
4.7 AUGMENTED REALITY MARKET: CONSUMER AND COMMERCIAL SECTORS (2020) 34
5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.1.1 MONITOR-BASED TECHNOLOGY 36
5.1.1.1 Mobile augmented reality 36
5.1.2 NEAR TO EYE BASED TECHNOLOGY 37
5.1.3 AUGMENTED REALITY IMPLEMENTATIONS 38
5.1.4 MARKER-BASED AUGMENTED REALITY 38
5.1.4.1 Passive marker 38
5.1.4.2 Active marker 38
5.1.5 MARKERLESS AUGMENTED REALITY 38
5.1.5.1 Model-based tracking 39
5.1.5.2 Image processing-based tracking 39
5.2 MARKET SEGMENTATION 39
5.2.1 THE AUGMENTED REALITY MAKRET, BY DISPLAY TYPE 39
5.2.2 THE AUGMENTED REALITY MAKRET, BY COMPONENT 39
5.2.3 THE AUGMENTED REALITY MAKRET, BY APPLICATION 40
5.2.4 THE AUGMENTED REALITY MAKRET, BY GEOGRAPHY 40
5.3 HISTORY AND EVOLUTION OF AR TECHNOLOGY 41
5.4 MARKET DYNAMICS 42
5.4.1 DRIVERS 43
5.4.1.1 Increasing demand for AR applications and devices for 3D visualization and disease detection in medical fields 43
5.4.1.2 Increasing demand for augmented reality in architecture and automotive industry 43
5.4.1.3 Increase in demand for AR in the e-commerce and retail sectors 43
5.4.2 RESTRAINTS 44
5.4.2.1 Limited user interface(UI) affecting the navigation performance of augmented reality applications 44
5.4.2.2 Limited processing power, less storage, and restricted size of memory card in mobile phones 44
5.4.2.3 Development of AR depends on the advancements in computers and digital network 45
5.4.3 OPPORTUNITIES 45
5.4.3.1 Rising investment in augmented reality market 45
5.4.3.2 Opportunity in e-commerce industry can help augmented reality to penetrate this market 46
5.4.3.3 Increase in demand for AR devices and apps in the tourism sector 46
5.4.4 CHALLENGES 47
5.4.4.1 Low adoption rate due to privacy issues and complexity in design 47
5.4.4.2 Reconfiguration of applications for different platforms 47
6 INDUSTRY TRENDS 48
6.1 INTRODUCTION 48
6.2 VALUE CHAIN ANALYSIS 48
6.3 INDUSTRY TRENDS 49
6.4 PORTER’S FIVE FORCES MODEL 50
6.4.1 INTENSITY OF COMPETITIVE RIVALRY 51
6.4.2 THREAT OF SUBSTITUTES 52
6.4.3 BARGAINING POWER OF BUYERS 53
6.4.4 BARGAINING POWER OF SUPPLIERS 54
6.4.5 THREAT OF NEW ENTRANTS 55
7 AUGMENTED REALITY MARKET, BY COMPONENT 56
7.1 INTRODUCTION 57
7.2 HARDWARE COMPONENT 58
7.2.1 SENSORS 59
7.2.1.1 3D depth sensor 59
7.2.1.2 Accelerometer 59
7.2.1.3 Gyroscope 60
7.2.1.4 Magnetometer 60
7.2.1.5 Image sensor 60
7.2.1.6 Global Positioning System (GPS) 61
7.2.1.7 Proximity sensor 61
7.2.2 SEMICONDUCTOR COMPONENT 61
7.2.2.1 Controller/processor 61
7.2.2.2 Integrated circuits 61
7.2.3 DISPLAY 62
7.3 SOFTWARE COMPONENT 62
8 AUGMENTED REALITY MARKET, BY DISPLAY TYPE 63
8.1 INTRODUCTION 64
8.2 HEAD-MOUNTED (HMD) AUGMENTED REALITY 64
8.3 HEAD-UP DISPLAY (HUD) AUGMENTED REALITY 65
8.4 HANDHELD DISPLAY AUGMENTED REALITY 66
8.5 SPATIAL DISPLAY AUGMENTED REALITY 67
9 AUGMENTED REALITY MARKET, BY APPLICATION 69
9.1 INTRODUCTION 70
9.2 CONSUMER APPLICATIONS 71
9.2.1 GAMING 75
9.2.2 SPORTS AND ENTERTAINMENT 75
9.3 AEROSPACE & DEFENSE 76
9.4 MEDICAL 79
9.5 COMMERCIAL 83
9.5.1 TOURISM AND SIGHTSEEING 84
9.5.2 E-LEARNING 84
9.5.3 E-COMMERCE AND MARKETING 85
9.6 OTHERS 88
9.6.1 ENTERPRISE SOLUTIONS 89
9.6.2 ARCHITECTURE AND BUILDING DESIGN (BIM) 89
9.6.3 GEOSPATIAL MINING 90
9.6.4 AUTOMOTIVE 90
10 AUGMENTED REALITY MARKET, BY GEOGRAPHY 95
10.1 INTRODUCTION 96
10.2 NORTH AMERICA 98
10.2.1 U.S. 100
10.2.2 CANADA 102
10.2.3 MEXICO 103
10.3 EUROPE 103
10.3.1 U.K. 106
10.3.2 GERMANY 107
10.3.3 FRANCE 108
10.3.4 REST OF EUROPE 109
10.4 ASIA-PACIFIC (APAC) 110
10.4.1 CHINA 112
10.4.2 INDIA 113
10.4.3 SOUTH KOREA 114
10.4.4 JAPAN 114
10.4.5 REST OF APAC 115
10.5 REST OF THE WORLD (ROW) 116
10.5.1 MIDDLE EAST & AFRICA 117
10.5.2 LATIN AMERICA 118
11 COMPETITIVE LANDSCAPE 119
11.1 OVERVIEW 119
11.2 COMPETITIVE SCENARIO 121
11.3 RECENT DEVELOPMENTS 123
11.3.1 NEW PRODUCT & TECHNOLOGY LAUNCHES AND DEVELOPMENTS 123
11.3.2 ACQUISITIONS/COLLABORATIONS 125
11.3.3 PARTNERSHIPS 126
11.3.4 EXPANSIONS 126
11.3.5 OTHERS 127
12 COMPANY PROFILE 128
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 GOOGLE INC. 128
12.2 QUALCOMM INC. 131
12.3 MICROSOFT CORP. 134
12.4 SAMSUNG ELECTRONICS CO., LTD. 137
12.5 TOTAL IMMERSION 140
12.6 INFINITY AUGMENTED REALITY INC. 143
12.7 BLIPPAR.COM LTD. 145
12.8 DAQRI LLC 147
12.9 OSTERHOUT DESIGN GROUP (ODG) 148
12.10 WIKITUDE GMBH 149
12.11 MAGIC LEAP, INC. 151
12.12 METAIO GMBH 152
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 154
13.1 INSIGHTS OF INDUSTRY EXPERTS 154
13.2 DISCUSSION GUIDE 155
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 158
13.4 AVAILABLE CUSTOMIZATIONS 160
13.5 RELATED REPORTS 161
“
“LIST OF TABLES
TABLE 1 GROWING DEMAND FOR AUGMENTED REALITY IN RETAIL APPLICATIONS 44
TABLE 2 LIMITED USER INTERFACE IN DEVICES IS A MAJOR PROBLEM RESTRAINING THE GROWTH OF AUGMENTED REALITY APPLICATIONS IN MOBILE SYSTEMS 45
TABLE 3 AUGMENTED REALITY HAVE THE POTENTIAL TO BE USED IN TOURISM SECTOR IN THE COMING YEARS 46
TABLE 4 CHALLENGES IN AR 47
TABLE 5 KEY INDUSTRY TRENDS IN THE AUGMENTED REALITY MARKET 49
TABLE 6 PORTER’S FIVE FORCES ANALYSIS: THREAT OF NEW ENTRANTS WOULD HAVE MAXIMUM IMPACT ON THE OVERALL MARKET 50
TABLE 7 GLOBAL AUGMENTED REALITY MARKET SIZE, BY COMPONENT,
2013–2020, (USD BILLION) 57
TABLE 8 GLOBAL AUGMENTED REALITY MARKET SIZE, BY HARDWARE COMPONENT,
2013–2020 (USD BILLION) 58
TABLE 9 GLOBAL AUGMENTED REALITY MARKET, BY DISPLAY TYPE,
2013–2020 (USD BILLION) 64
TABLE 10 GLOBAL AUGMENTED REALITY MARKET FOR HEAD-MOUNTED DISPLAYS,
BY APPLICATION, 2013–2020 (USD BILLION) 65
TABLE 11 GLOBAL AUGMENTED REALITY MARKET FOR HEAD-UP DISPLAYS, BY APPLICATION, 2013–2020 (USD BILLION) 66
TABLE 12 GLOBAL AUGMENTED REALITY MARKET FOR HANDHELD DISPLAYS,
BY APPLICATION, 2013–2020 (USD BILLION) 67
TABLE 13 GLOBAL AUGMENTED REALITY MARKET FOR SPATIAL DISPLAYS,
BY APPLICATION, 2013–2020 (USD MILLION) 68
TABLE 14 GLOBAL AUGMENTED REALITY MARKET SIZE, BY VERTICAL,
2013–2020 (USD BILLION) 70
TABLE 15 GLOBAL AUGMENTED REALITY MARKET: CONSUMER SECTOR, BY APPLICATION, 2013–2020 (USD BILLION) 71
TABLE 16 GLOBAL AUGMENTED REALITY MARKET: CONSUMER SECTOR , BY DEVICE TYPE, 2013–2020 (USD MILLION) 72
TABLE 17 GLOBAL AUGMENTED REALITY MARKET: CONSUMER SECTOR, BY REGION,
2013–2020 (USD BILLION) 72
TABLE 18 NORTH AMERICA: AR MARKET SIZE FOR CONSUMER SECTOR , BY COUNTRY, 2013–2020 (USD MILLION) 73
TABLE 19 EUROPE: AR MARKET SIZE FOR CONSUMER SECTOR, BY COUNTRY,
2013–2020 (USD MILLION) 73
TABLE 20 APAC: AR MARKET SIZE FOR CONSUMER SECTOR , BY COUNTRY,
2013–2020 (USD MILLION) 74
TABLE 21 ROW: AR MARKET SIZE FOR CONSUMER SECTOR , BY REGION,
2013–2020 (USD MILLION) 74
TABLE 22 GLOBAL AUGMENTED REALITY MARKET SIZE FOR AEROSPACE AND DEFENCE SECTOR, BY DISPLAY TYPE, 2013–2020 (USD MILLION) 76
TABLE 23 GLOBAL AUGMENTED REALITY MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR, BY REGION, 2013–2020 (USD MILLION) 77
TABLE 24 NORTH AMERICA: AR MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR,
BY COUNTRY, 2013–2020 (USD MILLION) 77
TABLE 25 EUROPE: AR MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR, BY COUNTRY, 2013–2020 (USD MILLION) 78
TABLE 26 APAC:AR MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR, BY COUNTRY, 2013–2020 (USD MILLION) 78
TABLE 27 ROW: AR MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR, BY REGION, 2013–2020 (USD MILLION) 79
TABLE 28 GLOBAL AUGMENTED REALITY MARKET SIZE FOR MEDICAL SECTOR, BY DISPLAY TYPE, 2013–2020 (USD MILLION) 80
TABLE 29 GLOBAL AUGMENTED REALITY MARKET SIZE FOR MEDICAL SECTOR, BY REGION, 2013–2020 (USD MILLION) 81
TABLE 30 NORTH AMERICA: AR MARKET SIZE FOR MEDICAL SECTOR, BY COUNTRY,
2013–2020 (USD MILLION) 81
TABLE 31 EUROPE: AR MARKET SIZE FOR MEDICAL SECTOR, BY COUNTRY,
2013–2020 (USD MILLION) 82
TABLE 32 APAC: AR MARKET SIZE FOR MEDICAL SECTOR, BY COUNTRY,
2013–2020 (USD MILLION) 82
TABLE 33 ROW: AR MARKET SIZE FOR MEDICAL SECTOR, BY REGION,
2013–2020 (USD MILLION) 83
TABLE 34 GLOBAL AUGMENTED REALITY MARKET FOR COMMERCIAL SECTOR,
BY APPLICATION, 2013–2020 (USD BILLION) 83
TABLE 35 GLOBAL AUGMENTED REALITY MARKET SIZE FOR COMMERCIAL SECTOR,
BY DISPLAY TYPE, 2013–2020 (USD MILLION) 85
TABLE 36 GLOBAL AUGMENTED REALITY MARKET SIZE FOR COMMERCIAL SECTOR,
BY REGION, 2013–2020 (USD MILLION) 86
TABLE 37 NORTH AMERICA: AR MARKET SIZE FOR COMMERCIAL SECTOR, BY COUNTRY, 2013–2020 (USD MILLION) 86
TABLE 38 EUROPE: AR MARKET SIZE FOR COMMERCIAL SECTOR, BY COUNTRY,
2013–2020 (USD MILLION) 87
TABLE 39 APAC: AR MARKET SIZE FOR COMMERCIAL SECTOR, BY COUNTRY,
2013–2020 (USD MILLION) 87
TABLE 40 ROW: AR MARKET SIZE FOR COMMERCIAL SECTOR, BY REGION,
2013–2020 (USD MILLION) 88
TABLE 41 GLOBAL AUGMENTED REALITY MARKET FOR OTHER VERTICAL, BY APPLICATION, 2013-2020 (USD MILLION) 88
TABLE 42 GLOBAL AUGMENTED REALITY MARKET SIZE FOR OTHER SECTOR, BY DISPLAY TYPE, 2013–2020 (USD MILLION) 91
TABLE 43 GLOBAL AUGMENTED REALITY MARKET SIZE FOR OTHER SECTOR, BY REGION, 2013–2020 (USD MILLION) 92
TABLE 44 NORTH AMERICA: AR MARKET SIZE FOR OTHER SECTOR, BY COUNTRY,
2013–2020 (USD MILLION) 92
TABLE 45 EUROPE: AR MARKET SIZE FOR OTHER SECTOR, BY COUNTRY,
2013–2020 (USD MILLION) 93
TABLE 46 APAC: AR MARKET SIZE FOR OTHER SECTOR, BY COUNTRY,
2013–2020 (USD MILLION) 93
TABLE 47 ROW: AR MARKET SIZE FOR OTHER SECTOR, BY REGION,
2013–2020 (USD MILLION) 94
TABLE 48 AUGMENTED REALITY MARKET, BY REGION, 2013–2020 (USD BILLION) 97
TABLE 49 NORTH AMERICA: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD BILLION) 100
TABLE 50 NORTH AMERICA: AUGMENTED REALITY MARKET, BY COUNTRY,
2013–2020 (USD BILLION) 100
TABLE 51 U.S.: AUGMENTED REALITY MARKET, BY APPLICATION 2013–2020 (USD BILLION) 101
TABLE 52 CANADA: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 102
TABLE 53 MEXICO: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 103
TABLE 54 EUROPE: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD BILLION) 105
TABLE 55 EUROPE: AUGMENTED REALITY MARKET, BY COUNTRY, 2013–2020 (USD BILLION) 105
TABLE 56 U.K.: AUGMENTED REALITY MARKET, BY APPLICATION, 2013–2020 (USD MILLION) 106
TABLE 57 GERMANY: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 107
TABLE 58 FRANCE: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 108
TABLE 59 REST OF EUROPE: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 109
TABLE 60 APAC: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD BILLION) 111
TABLE 61 APAC: AUGMENTED REALITY MARKET, BY COUNTRY, 2013–2020 (USD BILLION) 111
TABLE 62 CHINA: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 112
TABLE 63 INDIA: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 113
TABLE 64 SOUTH KOREA: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 114
TABLE 65 JAPAN: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 115
TABLE 66 REST OF APAC: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 115
TABLE 67 ROW: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 116
TABLE 68 REST OF THE WORLD: AUGMENTED REALITY MARKET, BY REGION,
2013–2020 (USD MILLION) 116
TABLE 69 MIDDLE EAST & AFRICA: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 117
TABLE 70 MIDDLE EAST & AFRICA: AUGMENTED REALITY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 118
TABLE 71 NEW PRODUCT LAUNCHES AND DEVELOPMENTS, 2012–2015 123
TABLE 72 ACQUISITIONS/COLLABORATIONS, 2012–2015 125
TABLE 73 PARTNERSHIPS, 2012–2014 126
TABLE 74 EXPANSIONS, 2012–2015 126
TABLE 75 OTHERS, 2012–2015 127
“
“LIST OF FIGURES
FIGURE 1 MARKETS COVERED 15
FIGURE 2 GLOBAL AUGMENTED REALITY MARKET: RESEARCH DESIGN 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 5 MARKET BREAKDOWN & DATA TRIANGULATION 24
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 25
FIGURE 7 AUGMENTED REALITY MARKET, 2013–2020 (USD BILLION) 26
FIGURE 8 AUGMENTED REALITY COMPONENT MARKET SIZE, 2013–2020 (USD BILLION) 27
FIGURE 9 AUGMENTED REALITY MARKET, BY HARDWARE (2013–2020) 27
FIGURE 10 AUGMENTED REALITY MARKET, BY DISPLAY TYPE (2014 VS. 2020) 28
FIGURE 11 COMMERCIAL SECTOR EXPECTED TO WITNESS THE HIGHEST GROWTH RATE BETWEEN 2015 AND 2020 29
FIGURE 12 NORTH AMERICA HELD THE LARGEST MARKET SHARE IN 2014 30
FIGURE 13 ATTRACTIVE MARKET OPPORTUNITIES FOR AUGMENTED REALITY 31
FIGURE 14 THE HANDHELD DISPLAY SEGMENT ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2014 31
FIGURE 15 THE CONSUMER SECTOR IS EXPECTED TO HAVE THE HIGHEST MARKET SHARE IN APAC BY 2020 32
FIGURE 16 CHINA AND JAPAN ESTIMATED TO EMERGE AS THE FASTEST-GROWING COUNTRIES 32
FIGURE 17 CONSUMER AND COMMERCIAL SECTORS EXPECTED TO LEAD THE NORTH AMERICAN MARKET BETWEEN 2015 AND 2020 33
FIGURE 18 CHINA EXPECTED TO GROW FASTER THAN THE OTHER DEVELOPED MARKET 33
FIGURE 19 CONSUMER AND COMMERCIAL SECTORS HAVE A PROMISING FUTURE IN APAC 34
FIGURE 20 TYPES OF AUGMENTED REALITY IMPLEMENTATIONS 38
FIGURE 21 THE AUGMENTED REALITY MARKET SEGMENTATION: BY GEOGRAPHY 40
FIGURE 22 EVOLUTION OF THE AUGMENTED REALITY TECHNOLOGY 41
FIGURE 23 DEMAND FOR AR APPLICATIONS IN THE MEDICAL AND RETAIL SECTORS WILL DRIVE THE GROWTH OF THE AR MARKET 42
FIGURE 24 VALUE CHAIN ANALYSIS (2015): MAJOR VALUE IS ADDED DURING RESEARCH & PRODUCT DEVELOPMENT AND MANUFACTURING STAGES 48
FIGURE 25 PORTER’S FIVE FORCES ANALYSIS (2014) 50
FIGURE 26 AUGMENTED REALITY MARKET: PORTER’S FIVE FORCES ANALYSIS 51
FIGURE 27 IMPACT ANALYSIS OF INTENSITY OF COMPETITIVE RIVALRY 51
FIGURE 28 IMPACT ANALYSIS OF THREAT OF SUBSTITUTES 52
FIGURE 29 IMPACT ANALYSIS OF BARGAINING POWER OF BUYERS 53
FIGURE 30 IMPACT ANALYSIS OF BARGAINING POWER OF SUPPLIERS 54
FIGURE 31 IMPACT ANALYSIS OF THREAT OF NEW ENTRANTS 55
FIGURE 32 AUGMENTED REALITY MARKET: SOFTWARE COMPONENT VS. HARDWARE COMPONENT (2014 VS. 2020) 57
FIGURE 33 GEOGRAPHIC SNAPSHOT: APAC EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 96
FIGURE 34 U.S. ESTIMATED TO DOMINATE THE MARKET WITH LARGEST MARKET SIZE BETWEEN 2015 AND 2020 97
FIGURE 35 NORTH AMERICAN AUGMENTED REALITY MARKET OVERVIEW 99
FIGURE 36 EUROPEAN AUGMENTED REALITY MARKET OVERVIEW: 2014 104
FIGURE 37 APAC AUGMENTED REALITY MARKET OVERVIEW: 2014 110
FIGURE 38 COMPANIES ADOPTED PRODUCT AND TECHNOLOGY INNOVATION AS THE KEY GROWTH STRATEGY IN 2013 AND 2014 119
FIGURE 39 PRODUCT ANALYSIS FOR MAJOR COMPANIES IN AUGMENTED REALITY MARKET 120
FIGURE 40 MARKET EVALUATION FRAMEWORK—NEW PRODUCT LAUNCHES FUELED THE GROWTH BETWEEN 2012 AND 2014 121
FIGURE 41 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 122
FIGURE 42 GOOGLE INC.: COMPANY SNAPSHOT 128
FIGURE 43 GOOGLE INC.: SWOT ANALYSIS 130
FIGURE 44 QUALCOMM INC.: COMPANY SNAPSHOT 131
FIGURE 45 QUALCOMM INC.: SWOT ANALYSIS 133
FIGURE 46 MICROSOFT CORP.: COMPANY SNAPSHOT 134
FIGURE 47 MICROSOFT CORP.: SWOT ANALYSIS 136
FIGURE 48 SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT 137
FIGURE 49 SAMSUNG ELECTRONICS CO., LTD.: SWOT ANALYSIS 139
FIGURE 50 TOTAL IMMERSION: SWOT ANALYSIS 142
FIGURE 51 INFINITY AUGMENTED REALITY INC.: SWOT ANALYSIS 144
“
