“Bakery Market of Asia Pacific has undergone significant changes as a result of increasing health concerns, rising disposable income and high demand for convenient food products. Changing consumer trends for products offering high nutritional value and convenience is driving the growth of the market in the region. Manufacturers are trying to meet the growing demands of consumers by manufacturing organic baked goods, breakfast cereals and ‘free-from’ products and retaining consumer loyalty.
Asia Pacific consumers are become health conscious day by day which has resulted in the demand for low calorie and sugar free food products. Population in the region, especially in have diversified tastes and preferences and fond of experimenting with varieties. Manufacturers are constantly innovating and widening their product portfolios to meet the dynamic consumer demands
The report focuses on Asia Pacific Bakery Market for the forecast period 2015-2020. It analyzes the market based on type of Bakery products namely: Baked Goods, Biscuits, Breakfast cereals, Frozen Bakery and others. The report presents a detailed analysis on various distribution channels and their potential reach such as retailers that includes supermarkets, convenience stores, bakery outlets and others, artisan bakers and catering. Country specific trends, market dynamics, future growth and competitive strategies are also covered in the report.
Key players in the APAC for bakery market:
· Kellogg’s Company.
· Britannia Industries Ltd.
· Parle Products Pvt. Ltd.
· Mondelez International Inc.”
“1. Asia Pacific Bakery Market: Macroeconomic Snapshot
2. Asia Pacific Bakery Market: Market Overview
2.1 Scope of the Study
2.2 Definitions
3. Executive Summary
4. Asia Pacific Bakery Market: Market Landscape
4.1 Market Share Analysis
4.1.1 India
4.1.1.1 Britannia- a dominant brand for breads and biscuits with 18% and 30% value share respectively
4.1.1.2 Breakfast cereals are led by Kellogg’s with one third value share owing to high brand value
4.1.2 China
4.1.2.1 Gulian Sea Mild led the market for breakfast cereals in 2014
4.1.3 Japan
4.1.4 Australia
4.1.4.1 Arnott’s Biscuits Ltd held half of the value share for biscuits in 2014
4.1.4.2 Private label and domestic players pulling sales of Kellogg’s
4.1.5 Indonesia
4.1.6 Malaysia
4.1.7 New Zealand
4.1.8 Rest of APAC
4.2 Competitive Developments
4.2.1 Manufacturers focus on product innovationto meet the emerging needs of consumers
4.3 Consumer Insights
5. Asia Pacific Bakery Market: By Type
5.1 Baked Goods
5.1.1 Baked Desserts
5.1.1.1 Dominant category in Japanese market with 80% of the value sales in 2014
5.1.2 Breads & Rolls
5.1.3 Cakes & Pastries
5.1.3.1 Most promising sub-category in India due to western influence
5.1.4 Pizzas
5.2 Breakfast Cereals
5.2.1 Hot Cereals
5.2.2 Ready-to-Eat Cereals
5.3 Biscuits
5.3.1 Savory Biscuits & Crackers
5.3.2 Sweet Biscuits
5.3.3 Others
6. Asia Pacific Bakery Market: By Category
6.1 Fresh Bakery Products
6.2 Frozen Bakery Products
7. Asia Pacific Bakery Market: By Distribution Channel
7.1 Retail
7.1.1 Supermarkets
7.1.2 Convenience Stores
7.1.3 Discounters
7.1.4 Bakery outlets
7.1.5 Others
7.2 Artisan Bakers
7.3 Catering
8. Asia Pacific Bakery Market: By Country
8.1 India
8.1.1 Per Capita bread consumption in India is 1.6 kg to 1.8 kg per annum
8.1.2 Per capita biscuit consumption is 2 kg per annum
8.1.3 Urbanization fuels growth for breakfast cereal, especially corn flakes
8.2 China
8.2.1 Robust distribution network of key players taking away share from artisanal bakers
8.2.2 Breakfast cereals gaining prominence as an alternate to traditional breakfast
8.3 Japan
8.4 Australia
8.5 Indonesia
8.6 New Zealand
8.7 Rest of APAC
9. Asia Pacific Bakery Market: Company Profiles
9.1 Kraft Foods Inc.
9.2 Kellogg’s Company
9.3 Nestle SA
9.4 Mondelez International Inc.
9.5 Yamazaki Baking Co.
9.6 Britannia Industries Ltd.
9.7 Parle Products Pvt. Ltd.
9.8 Gulian Sea Mild Biology Technology Development
9.9 Arnott’s Biscuits Ltd.
9.10 Modern Industries Ltd.
“”*Financials would be provided on a best efforts basis for private companies””
10. Appendix
10.1 Abbreviations
10.2 Sources
10.3 Research Methodology
10.4 Bibliography
10.5 Disclaimer”
“9.1 Kraft Foods Inc.
9.2 Kellogg’s Company
9.3 Nestle SA
9.4 Mondelez International Inc.
9.5 Yamazaki Baking Co.
9.6 Britannia Industries Ltd.
9.7 Parle Products Pvt. Ltd.
9.8 Gulian Sea Mild Biology Technology Development
9.9 Arnott’s Biscuits Ltd.
9.10 Modern Industries Ltd.”
