Agricultural Dyes & Pigments Market by Type (Dyes and Pigments), Application (Seed Treatment, Fertilizers, Crop Protection Products, Turf & Ornamental, Pond/Lake Color & Others), and by Region – Global Forecasts to 2020

““Agricultural dyes & pigments market projected to grow at a CAGR of 4.3%”
The agricultural dyes & pigments market is projected to grow at a CAGR of 4.3% from 2015 to 2020. The market is further driven by factors such as increasing demand from end-user industries such as fertilizers and dyes & pigments, and increasing number of applications such as the use of dyes & pigments in seed treatment and crop production products. The high growth potential in emerging markets and untapped regions provides new growth opportunities for market players.
“Pigments accounted for the largest market share in 2014”
Between the types of agricultural dyes & pigments, i.e., dyes and pigments, pigments accounted for the largest market share, followed by dyes, in 2014. Pigments are used on a large scale in applications such as pond colors and turf & ornamentals.
“Turf & ornamentals leads the market with the largest share”
On the basis of applications, the agricultural dyes & pigments market is led by the turf & ornamentals segment, followed by pond/lake color and crop protection products. Agricultural dyes & pigments are widely used in the golf courses & lawns and various ornamental plants for aesthetic reasons.
Breakdown of Primaries:
In-depth interviews have been conducted with various key industry participants, subject matter experts, C-level executives of key market players and industry consultants among other experts to obtain & verify critical qualitative and quantitate information as well as assess future market prospects. Distribution of primary interviews is as follows:

 By Company Type: Tier 1 – 55 %, Tier 2 – 20%, and Tier 3 – 25%
 By Designation: C level – 60%, Director level – 25%, and Others – 15%
 By Region: North America – 10%, Europe – 20%, Asia-Pacific – 40%, and RoW – 30%
Note: *Others include sales managers, marketing managers and product managers.
The tier of the companies is defined on the basis of their total revenue, as of 2014: Tier 1 =>USD 5 billion, Tier 2 = USD 1 billion to USD 5 billion and Tier 3 =

“TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.2.1 MARKETS COVERED 17
1.3 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 18
1.5 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 21
2.1.2.1 Key industry insights 22
2.1.2.2 Breakdown of primary interviews 22
2.2 FACTOR ANALYSIS 23
2.2.1 INTRODUCTION 23
2.2.2 DEMAND-SIDE ANALYSIS 23
2.2.2.1 Increasing farm expenditure 23
2.2.3 SUPPLY-SIDE ANALYSIS 24
2.2.3.1 Fluctuations in raw material prices 24
2.2.3.2 Research & Development 25
2.3 MARKET SIZE ESTIMATION 26
2.3.1 BOTTOM-UP APPROACH 26
2.3.2 TOP-DOWN APPROACH 28
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 29
2.4.1 DATA TRIANGULATION 29
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 30
2.5.1 ASSUMPTIONS 30
2.5.2 LIMITATIONS 30
3 EXECUTIVE SUMMARY 31
3.1 OVERVIEW 31
 
4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES IN AGRICULTURAL DYES & PIGMENTS MARKET 35
4.2 AGRICULTURAL DYES & PIGMENTS MARKET ACROSS DIFFERENT REGIONS 36
4.3 AGRICULTURAL DYES & PIGMENTS MARKET POTENTIAL 37
4.4 AGRICULTURAL DYES & PIGMENTS LIFE CYCLE ANALYSIS, BY REGION 38
5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 MARKET SEGMENTATION 40
5.2.1 AGRICULTURAL DYES & PIGMENTS MARKET, BY TYPE 40
5.2.2 AGRICULTURAL DYES & PIGMENTS MARKET, BY APPLICATION 41
5.3 MARKET DYNAMICS 42
5.3.1 MARKET DRIVERS 43
5.3.1.1 Increasing demand from end-user industries 43
5.3.1.2 Advanced farming technologies 46
5.3.1.3 Multi-functional benefits 47
5.3.2 MARKET RESTRAINTS 48
5.3.2.1 Avoidance by fertilizer manufacturers 48
5.3.2.2 Stringent government regulations 48
5.3.2.3 Growing environmental considerations 49
5.3.3 MARKET OPPORTUNITIES 49
5.3.3.1 Green-field investments 49
5.3.3.2 Development of Environment-friendly agricultural dyes & pigments 50
5.3.4 CHALLENGE 50
5.3.4.1 Colored mulches: an environmental concern 50
5.4 PORTER’S ANALYSIS 52
5.4.1 BARGAINING POWER OF SUPPLIERS 52
5.4.2 BARGAINING POWER OF BUYERS 53
5.4.3 THREAT OF NEW ENTRANTS 53
5.4.4 THREAT OF SUBSTITUTES 54
5.4.5 INTENSITY OF COMPETETIVE RIVALRY 54
6 INDUSTRY TRENDS 55
6.1 INTRODUCTION 55
6.2 SUPPLY CHAIN ANALYSIS 56
6.3 VALUE CHAIN ANALYSIS 57
6.4 INDUSTRY INSIGHTS 57
6.4.1 PROMINENT COMPANIES 57
6.4.2 SMALL & MEDIUM ENTERPRISES 57
 
7 REGULATIONS IN AGRICULTURAL DYES & PIGMENTS MARKET 58
7.1 INTRODUCTION 58
7.2 ELECTRONIC CODE OF FEDERAL REGULATIONS, U.S. 58
7.3 ENVIRONMENTAL PROTECTION AGENCY (EPA), U.S. 58
7.4 JAPAN EXTERNAL TRADE ORGANIZATION, JAPAN 59
7.5 PHILIPPINES NATIONAL STANDARD OF ORGANIC FARMING 59
8 AGRICULTURAL DYES & PIGMENTS MARKET, BY BRAND 60
8.1 INTRODUCTION 60
8.2 STRESSGARD 60
8.3 PRO–IZED SEED COLORANT 61
8.4 COLOR COAT COLORANTS 61
8.5 STARBURST MULCH COLORANT 61
8.6 IMPACT MULCH COLORANT 62
8.7 POLY TREE RUBBER COLORANT 62
8.8 MULCH MAGIC MULCH COLORANT 63
8.9 SENSIPRO 64
8.10 AGROCER 65
8.11 PV FAST 65
8.12 CHROMATINT 66
9 AGRICULTURAL DYES & PIGMENTS MARKET, BY TYPE 68
9.1 INTRODUCTION 69
9.2 DYES 70
9.2.1 TYPES OF DYES 71
9.2.1.1 Water-soluble dyes 71
9.2.1.2 Solvent-soluble dyes 71
9.3 PIGMENTS 72
9.3.1 TYPES OF PIGMENTS 73
9.3.1.1 Organic pigments 73
9.3.1.2 Inorganic pigments 73
10 AGRICULTURAL DYES & PIGMENTS MARKET, BY APPLICATION 74
10.1 INTRODUCTION 75
10.2 SEED TREATMENT 77
10.2.1 CROP (AGRICULTURE) SEED 80
10.2.1.1 Insecticides 80
10.2.1.2 Fungicides 81
10.2.1.3 Inoculants 81
10.2.1.4 Others 81
 
10.2.2 GRASS (TURF) SEEDS 82
10.2.2.1 Insecticides 83
10.2.2.2 Fungicides 83
10.2.2.3 Inoculants 84
10.2.2.4 Others 84
10.3 FERTILIZERS 85
10.3.1 BY TYPE 86
10.3.1.1 Nitrogen 86
10.3.1.2 Phosphorus 87
10.3.1.3 Potassium 87
10.3.1.4 Micronutrients 87
10.3.1.5 Others 88
10.3.2 BY END-USE FORM 89
10.3.2.1 Water-soluble fertilizers (granules) 89
10.3.2.2 Liquid fertilizers 90
10.3.2.3 Controlled-release fertilizers 91
10.3.2.4 Slow-release fertilizers 91
10.3.2.5 Others 92
10.3.3 CROP PROTECTION PRODUCTS 93
10.3.3.1 Insecticides 94
10.3.3.2 Fungicides 94
10.3.3.3 Inoculants 95
10.3.3.4 Others 95
10.3.4 TURF & ORNAMENTALS 96
10.3.5 POND COLOR/LAKE COLOR 97
10.3.6 OTHERS 97
11 AGRICULTURAL DYES & PIGMENTS MARKET, BY REGION 98
11.1 INTRODUCTION 99
11.2 NORTH AMERICA 101
11.2.1 U.S. 105
11.2.2 CANADA 106
11.2.3 MEXICO 107
11.3 EUROPE 108
11.3.1 FRANCE 111
11.3.2 GERMANY 112
11.3.3 RUSSIA 113
11.3.4 REST OF EUROPE 114
11.4 ASIA-PACIFIC 115
11.4.1 CHINA 118
11.4.2 INDIA 120
11.4.3 AUSTRALIA 121
11.4.4 REST OF ASIA-PACIFIC 122
11.5 LATIN AMERICA 123
11.5.1 BRAZIL 125
11.5.2 ARGENTINA 126
11.5.3 REST OF LATIN AMERICA 127
11.6 ROW 128
11.6.1 SOUTH AFRICA 130
11.6.2 OTHER COUNTRIES IN ROW 131
12 COMPETITIVE LANDSCAPE 132
12.1 OVERVIEW 132
12.2 COMPETITIVE SITUATION & TRENDS 133
12.2.1 EXPANSIONS 134
12.2.2 NEW PRODUCT LAUNCHES 135
12.2.3 ACQUISITIONS 135
12.2.4 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS & JOINT VENTURES 136
12.2.5 INVESTMENTS 137
13 COMPANY PROFILES 138
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
13.1 INTRODUCTION 138
13.2 BASF SE COMPANY 139
13.3 BAYER CROPSCIENCE AG 144
13.4 CLARIANT INTERNATIONAL AG 149
13.5 CRODA INTERNATIONAL PLC 152
13.6 INCOTEC GROUP BV 155
13.7 SUN CHEMICAL CORPORATION 158
13.8 BRETTYOUNG 160
13.9 GERMAINS SEED TECHNOLOGY INC. 162
13.10 ORGANIC DYES & PIGMENTS 164
13.11 KEYSTONE ANILINE CORPORATION 165
13.12 CHROMATECH INCORPORATED 167
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
 
14 APPENDIX 169
14.1 DISCUSSION GUIDE 169
14.2 COMPANY DEVELOPMENTS 170
14.2.1 EXPANSIONS 170
14.2.2 NEW PRODUCT LAUNCHES 172
14.2.3 ACQUISITIONS 173
14.2.4 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS & JOINT VENTURES 173
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 174
14.4 AVAILABLE CUSTOMIZATIONS 175
14.5 RELATED REPORTS 175
“
“LIST OF TABLES

TABLE 1 STRESSGARD: PRODUCT RANGE 60
TABLE 2 PRO–IZED SEED COLORANT: PRODUCT RANGE 61
TABLE 3 COLOR COAT COLORANTS: PRODUCT RANGE 61
TABLE 4 STARBURST MULCH COLORANT: PRODUCT RANGE 62
TABLE 5 IMPACT MULCH COLORANT: PRODUCT RANGE 62
TABLE 6 POLY TREE RUBBER COLORANT: PRODUCT RANGE 63
TABLE 7 MULCH MAGIC MULCH COLORANT: PRODUCT RANGE 63
TABLE 8 SENSIPRO: PRODUCT RANGE 64
TABLE 9 AGROCER: PRODUCT RANGE 65
TABLE 10 PV FAST: PRODUCT RANGE 65
TABLE 11 CHROMATINT: PRODUCT RANGE 66
TABLE 12 AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 69
TABLE 13 AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 2013–2020 (KT) 70
TABLE 14 AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY DYE TYPE, 
2013–2020 (USD MILLION) 71
TABLE 15 AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY DYE TYPE, 2013–2020 (KT) 72
TABLE 16 AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY PIGMENT TYPE, 
2013–2020 (USD MILLION) 73
TABLE 17 AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY PIGMENT TYPE, 
2013–2020 (KT) 73
TABLE 18 AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 
2013–2020 (USD MILLION) 76
TABLE 19 AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 
2013–2020 (KT) 77
TABLE 20 EPA APPROVED DYES FOR SEED TREATMENT MATERIALS 78
TABLE 21 SEED TREATMENT MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 79
TABLE 22 SEED TREATMENT MARKET SIZE, BY TYPE, 2013–2020 (KT) 79
TABLE 23 CROP (AGRICULTURE) SEED MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 81
TABLE 24 CROP (AGRICULTURE) SEED MARKET SIZE, BY TYPE, 2013–2020 (KT) 82
TABLE 25 GRASS (TURF) SEED MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 84
TABLE 26 GRASS (TURF) SEED MARKET SIZE, BY TYPE, 2013–2020 (KT) 85
TABLE 27 AGRICULTURAL DYES & PIGMENTS FOR FERTILIZERS & PESTICIDES 85
TABLE 28 FERTILIZERS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 88
TABLE 29 FERTILIZERS MARKET SIZE, BY TYPE, 2013–2020 (KT) 88
TABLE 30 AGRICULTURAL DYES & PIGMENTS BY CHROMATECH EUROPE B.V. (EUROPE) DESIGNED FOR APPLICATION IN WATER SOLUBLE FERTILIZERS 90
TABLE 31 FERTILIZERS MARKET SIZE, BY END-USE FORM, 2013–2020 (USD MILLION) 92
TABLE 32 FERTILIZERS MARKET SIZE, BY END-USE FORM, 2013–2020 (KT) 92
TABLE 33 CROP PROTECTION PRODUCTS & PROTECTION AGAINST SPECIFIC CROPS 93
TABLE 34 CROP PROTECTION PRODUCTS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 95
TABLE 35 CROP PROTECTION PRODUCTS MARKET SIZE, BY TYPE, 2013–2020 (KT) 96
TABLE 36 AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 100
TABLE 37 NORTH AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 103
TABLE 38 NORTH AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (KT) 103
TABLE 39 NORTH AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, 
BY APPLICATION, 2013-2020 (USD MILLION) 104
TABLE 40 NORTH AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, 
BY APPLICATION, 2013-2020 (KT) 104
TABLE 41 U.S.: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 105
TABLE 42 U.S.: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 105
TABLE 43 CANADA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 106
TABLE 44 CANADA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (KT) 106
TABLE 45 MEXICO: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 107
TABLE 46 MEXICO: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (KT) 107
TABLE 47 EUROPE: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 110
TABLE 48 EUROPE: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (KT) 110
TABLE 49 EUROPE: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 
2013-2020 (USD MILLION) 110
TABLE 50 EUROPE: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 
2013-2020 (KT) 111
TABLE 51 FRANCE: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 111
TABLE 52 FRANCE: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (KT) 112
TABLE 53 GERMANY: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 112
TABLE 54 GERMANY: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (KT) 113
TABLE 55 RUSSIA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 113
TABLE 56 RUSSIA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 114
TABLE 57 REST OF EUROPE: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 114
TABLE 58 REST OF EUROPE: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (KT) 115
TABLE 59 ASIA-PACIFIC: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 117
TABLE 60 ASIA-PACIFIC: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (KT) 117
TABLE 61 ASIA-PACIFIC: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 117
TABLE 62 ASIA-PACIFIC: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 118
TABLE 63 CHINA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE FOR ENVIRONMENTAL MANAGEMENT, BY TYPE, 2013–2020 (USD MILLION) 119
TABLE 64 CHINA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 2013–2020 (KT) 119
TABLE 65 INDIA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 120
TABLE 66 INDIA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 2013–2020 (KT) 120
TABLE 67 AUSTRALIA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 121
TABLE 68 AUSTRALIA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013–2020 (KT) 121
TABLE 69 REST OF ASIA-PACIFIC: AGRICULTURAL DYES & PIGMENTS MARKET, BY TYPE, 
2013–2020 (USD MILLION) 122
TABLE 70 REST OF ASIA-PACIFIC: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 2013–2020 (KT) 122
TABLE 71 LATIN AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 123
TABLE 72 LATIN AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (KT) 123
TABLE 73 LATIN AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 124
TABLE 74 LATIN AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 124
TABLE 75 BRAZIL: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 125
TABLE 76 BRAZIL: AGRICULTURAL DYES & PIGMENTS MARKET SIZE BY TYPE, 2013–2020 (KT) 125
TABLE 77 ARGENTINA: AGRICULTURAL DYES & PIGMENTS MARKET, BY TYPE, 
2013–2020 (USD MILLION) 126
TABLE 78 ARGENTINA: AGRICULTURAL DYES & PIGMENTS MARKET, BY TYPE, 2013–2020 (KT) 126
TABLE 79 REST OF LATIN AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET, BY TYPE, 2013–2020 (USD MILLION) 127
TABLE 80 REST OF LATIN AMERICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, 
BY TYPE, 2013–2020 (KT) 127
TABLE 81 ROW: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 128
TABLE 82 ROW: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 128
TABLE 83 ROW: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 
2013-2020 (USD MILLION) 129
TABLE 84 ROW: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY APPLICATION, 
2013-2020 (KT) 129
TABLE 85 SOUTH AFRICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 130
TABLE 86 SOUTH AFRICA: AGRICULTURAL DYES & PIGMENTS MARKET SIZE FOR, BY TYPE, 2013–2020 (KT) 130
TABLE 87 OTHER COUNTRIES IN ROW: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, 
BY TYPE, 2013–2020 (USD MILLION) 131
TABLE 88 OTHER COUNTRIES IN ROW: AGRICULTURAL DYES & PIGMENTS MARKET SIZE, 
BY TYPE, 2013–2020 (KT) 131
TABLE 89 EXPANSIONS, 2015 134
TABLE 90 NEW PRODUCT LAUNCHES, 2015 135
TABLE 91 ACQUISITIONS, 2013–2015 135
TABLE 92 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS & JOINT VENTURES, 2014–2015 136
TABLE 93 INVESTMENTS, 2012–2013 137
TABLE 94 EXPANSIONS, 2010–2015 170
TABLE 95 NEW PRODUCT LAUNCHES, 2010–2015 172
TABLE 96 ACQUISITIONS, 2010–2015 173
TABLE 97 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS & JOINT VENTURES, 2010–2015 173
“
“LIST OF FIGURES

FIGURE 1 AGRICULTURAL DYES & PIGMENTS MARKET SEGMENTATION 17
FIGURE 2 RESEARCH DESIGN 19
FIGURE 3 U.S. AGRICULTURAL FARM EXPENDITURE, 2013 VS. 2014 (USD MILLION) 23
FIGURE 4 FLUCTUATIONS IN RAW MATERIAL PRICES, 2000 TO 2014 (USD PER MT/BBL) 24
FIGURE 5 PUBLIC EXPENDITURE ON AGRICULTURAL RESEARCH & DEVELOPMENT, BY REGION 25
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 28
FIGURE 8 AGRICULTURAL DYES & PIGMENTS MARKET, BY TYPE (2015 VS. 2020) 32
FIGURE 9 AGRICULTURAL DYES & PIGMENTS MARKET, BY APPLICATION (2015 VS. 2020) 32
FIGURE 10 AGRICULTURAL DYES & PIGMENTS MARKET TREND, BY REGION, 2014 33
FIGURE 11 NORTH AMERICA IS PROJECTED TO BE THE FASTEST-GROWING MARKET BY 2020 34
FIGURE 12 AGRICULTURAL DYES & PIGMENTS MARKET VALUE IS ESTIMATED TO REACH 
USD 1,863.5 MILLION BY 2020 35
FIGURE 13 NORTH AMERICA ACCOUNTED FOR MAJOR SHARE IN AGRICULTURAL DYES 
& PIGMENTS MARKET IN 2015 36
FIGURE 14 NORTH AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING 
THE PERIOD 2015-2020 37
FIGURE 15 NORTH AMERICAN MARKET IS EXPECTED TO CONTINUE TO GROW AT AN EXPONENTIAL RATE DURING THE FORECAST PERIOD 38
FIGURE 16 BY TYPE 40
FIGURE 17 BY APPLICATION 41
FIGURE 18 AGRICULTURAL DYES & PIGMENTS: DRIVERS, RESTRAINTS, OPPORTUNITIES 
& CHALLENGE 42
FIGURE 20 ANNUAL CROP PROTECTION MARKET SIZE ANALYSIS, 2011–2016 (USD MILLION) 45
FIGURE 21 ANNUAL SEED TREATMENT MARKET SIZE ANALYSIS, 2011–2016 (USD MILLION) 46
FIGURE 22 PORTER’S FIVE FORCE ANALYSIS: AGRICULTURAL DYES & PIGMENTS MARKET 52
FIGURE 23 DISTRIBUTION CHANNEL PLAYS A VITAL ROLE IN THE SUPPLY CHAIN FOR AGRICULTURAL DYES & PIGMENTS 56
FIGURE 24 VALUE CHAIN OF AGRICULTURAL DYES & PIGMENTS 57
FIGURE 25 AGRICULTURAL DYES & PIGMENTS MARKET, 2015 VS. 2020 (USD MILLION) 69
FIGURE 26 AGRICULTURAL DYES MARKET 71
FIGURE 27 AGRICULTURAL PIGMENTS MARKET, 2015 VS 2020 (USD MILLION) 72
FIGURE 28 AGRICULTURAL DYES & PIGMENTS MARKET SEGMENTATION, BY APPLICATION 75
FIGURE 29 TURF & ORNAMENTAL SEGMENT IS PROJECTED TO GROW AT A HIGHEST CAGR FOR THE PERIOD BETWEEN 2015-2020 76
FIGURE 30 SEED TREATMENT MARKET SIZE, BY TYPE, 2015 VS. 2020 (USD MILLION) 78
FIGURE 31 GLOBAL SALES OF SEED TREATMENT APPLICATIONS (% MARKET SHARE) 79
FIGURE 32 CROP (AGRICULTURE) SEED MARKET SIZE, BY TYPE, 2015 VS. 2020 (USD MILLION) 80
FIGURE 33 GRASS (TURF) SEED MARKET SIZE, BY TYPE, 2015 VS. 2020 (USD MILLION) 83
FIGURE 34 FERTILIZERS MARKET SIZE, BY TYPE, 2015 VS. 2020 (USD MILLION) 86
FIGURE 35 FERTILIZERS MARKET SIZE, BY END USE, 2015 VS. 2020 (USD MILLION) 89
FIGURE 36 CROP PROTECTION PRODUCTS MARKET SIZE, BY TYPE, 
2015 VS. 2020 (USD MILLION) 94
FIGURE 37 GEOGRAPHIC SNAPSHOT (2015-2020): RAPIDLY GROWING MARKETS ARE EMERGING AS NEW HOT SPOTS 100
FIGURE 38 NORTH AMERICAN AGRICULTURAL DYES & PIGMENTS MARKET: A SNAPSHOT 102
FIGURE 39 EUROPEAN AGRICULTURAL DYES & PIGMENTS MARKET: A SNAPSHOT 109
FIGURE 40 ASIA-PACIFIC AGRICULTURAL DYES & PIGMENTS MARKET: A SNAPSHOT 116
FIGURE 41 EXPANSIONS AND NEW PRODUCT LAUNCHES WERE PREFERRED BY KEY AGRICULTURAL DYES & PIGMENTS COMPANIES FROM 2010 TO 2015 132
FIGURE 42 EXPANSIONS FUELED GROWTH OF AGRICULTURAL DYES & PIGMENTS BETWEEN 2010 TO 2015 133
FIGURE 43 EXPANSIONS & NEW PRODUCT LAUNCHES: THE KEY STRATEGIES, 2010-2015 133
FIGURE 44 GEOGRAPHIC REVENUE MIX OF TOP FIVE MARKET PLAYERS 138
FIGURE 45 BASF SE : COMPANY SNAPSHOT 139
FIGURE 46 BASF SE COMPANY: SWOT ANALYSIS 142
FIGURE 47 BAYER CROPSCIENCE AG COMPANY: COMPANY SNAPSHOT 144
FIGURE 48 BAYER CROPSCIENCE AG: SWOT ANALYSIS 147
FIGURE 49 CLARIANT INTERNATIONAL AG : COMPANY SNAPSHOT 149
FIGURE 50 CLARIANT INTERNATIONAL AG : SWOT ANALYSIS 151
FIGURE 51 CRODA INTERNATIONAL PLC: COMPANY SNAPSHOT 152
FIGURE 52 CRODA INTERNATIONAL PLC : SWOT ANALYSIS 153
FIGURE 53 INCOTEC GROUP BV: COMPANY SNAPSHOT 155
FIGURE 54 SUN CHEMICAL CORPORATION: SWOT ANALYSIS 159
“