Aesthetic Lasers and Energy Devices Segment Accounted for the Largest Share of the Global Medical Aesthetics Market in 2015

“The global medical aesthetics market is estimated to grow at a CAGR of 10.8% from 2015 to 2020. North America held the largest share of the medical aesthetics market in 2015. However, the Asia-Pacific region is poised to grow at the highest CAGR of 12.6% in the next five years. Factors such as rising consumer awareness and interest in aesthetic procedures, strong local economies, aggressive marketing by leading U.S. and European companies in Asia, decreasing social taboos, and rising medical tourism are propelling its growth.

The growth of the global medical aesthetics market is mainly driven by the growing adoption of minimally invasive and noninvasive aesthetic procedures, aging population, increasing awareness among customers, technological advancements in energy-based devices, rising number of aesthetic procedures, and increasing demand for aesthetic treatments among the male population. However, a stringent safety regulation for aesthetic procedures is a major factor restraining the growth of this market. Growing adoption of home use aesthetic devices and increasing demand for cosmetic treatments in emerging markets are creating opportunities for growth of the medical aesthetics market.

The aesthetic implants segment is classified into breast implants  (silicone breast implants, saline breast implants, and cohesive semi-solid gel implants), and other implants (aesthetic dental implants, and soft tissue implants). The facial aesthetics segment is also categorized botulinum toxin (BOTOX), chemical peel, microdermabrasion, and dermal fillers (absorbable dermal fillers, and non-absorbable dermal fillers).

The aesthetic lasers and energy devices segment accounted for the largest share of the global medical aesthetics market in 2015, followed by the facial aesthetics segment. Factors such as the increasing number of aesthetic procedures, high prevalence of overweight and obesity, technological advancements, and rising adoption of minimally invasive and non-invasive cosmetic procedures are stimulating the growth of the aesthetic lasers and energy devices market.

Geographically, North America (comprising the U.S. and Canada) commanded the largest share of 49.0% of the global medical aesthetics market in 2015, followed by Europe. North America will continue to lead in the years to come, owing to rapidly aging and obese population, technological advancements, and growing FDA approvals of devices in the U.S.  

Currently, the medical aesthetics market is a diversified and competitive market with a large number of players. In 2014, Cynosure Inc., Syneron Medical Ltd., Solta Medical, Inc., ZELTIQ Aesthetics, Inc., Lumenis Ltd., and PhotoMedex, Inc. were the leading companies in the global medical aesthetics laser and energy devices market. Moreover, in 2014, Allergan, Inc., Galderma S.A., and Merz Aesthetics, Inc. were the leading players in the global facial aesthetics market. The breast implants market was dominated by Allergan, Inc. and Mentor Corporation in 2014. New product launches; agreements, partnerships, and alliances; mergers, acquisitions, and joint ventures; awareness and marketing campaigns, and new facility launches are the major strategies adopted by most of the market players to achieve growth in the medical aesthetics market. 
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