Worldwide Whey Protein Market Expected To Reach $ 21.64 Billion By 2020 With A CAGR Of 14.95%

Date: 2016-09-18

Whey protein is traditionally a by-product of the process of manufacturing cheese. It is the watery portion of milk separated from curd. It is considered a whole food as it contains all 20 essential amino acids that a normal functioning of a human body requires. This product is in great demand among infants, athletes, lactose allergic population and body building enthusiasts, who are in need of protein diets. In a very short time, whey has come a long way from being a by-product to becoming one of the highly sophisticated industries functioning in the food/food derivates segment in today’s day and age.

The global Whey Protein market was estimated at USD$ 8.2 billion in 2015, and is anticipated to reach USD$ 11.83 billion by 2020, expanding at a CAGR of 7.6% between 2016 and 2020. Whey protein is a mixture of globular proteins isolated from whey, the liquid material created as a by-product of cheese production. Whey proteins are highly soluble and adeptly perform emulsification and whipping functions in a food application.

Whey protein concentrate (WPC), whey protein isolate (WPI), and hydrolyzed whey protein (HWP) are three available forms of whey in the market. WPC, which is high in lactose and low in protein, constitutes over 25.0% of the total whey protein market share. It is used in the production of protein beverages and nutritional supplements. HWPs, which are high in protein, hold around 60.0% of the market share and are used in medical and sports nutrition products.

The rising global demand for dairy-based products, growing market for paediatric foods, and global trends in health and wellness, along with an increased popularity of protein consumption, are the major factors contributing towards this market’s growth. Other factors include the growing emphasis on read-to-drink and performance-boosting products and the advancements in technology that give rise to high quality and versatile product varieties. Although this market has various strong market drivers, it is still restrained by a few factors, which stunt this market’s growth. They are the high manufacturing costs of whey protein, health and safety concerns of the same, and the stringent regulatory concerns and required certifications for marketing whey protein.

There are also a few opportunities in this market that could be recognised for further growth of the global whey protein market. Rapidly growing demand for infant foods, processed foods, and dairy-based items, dietary supplements for elderly population, along with the higher scope of whey protein finding its application in the personal care and sports nutrition segment, are some of the opportunities for this market.
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Joanna | Executive – International Business and partner Relations
E-mail: | Tel: 1-510-400-8520



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