World Cigarettes Kenya

Date: 2015-09

“Another market dominated by BAT which has built Kenya into an important regional production hub for the company. Overall production was up at 18.5 billion pieces in 2012, with around half exported. The company’s leading brand in Kenya is Sportsman which accounted for 57% of the market in 2012. Its premium brand, Dunhill is reported to be making good progress.

Forecasts suggest that sales will rise by 25% over the next 10 years to 7.4 billion pieces but in per capita terms it will advance by only 5.1% to 145 pieces per head.”


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