Winning and Retaining Business in the African Mining Equipment Sector, 2014

Date: 2015-09

“Overall trends in the data revealed:
– Customer priorities in supplier selection are product quality and availability of parts
– Suppliers perform well, but have lower levels of satisfaction in key areas
– Sandvik received the highest average satisfaction ratings, with Caterpillar considered the leading supplier for most categories of mining equipment
– Account managers make a significant impact in the selection process, alongside product quality and use of the latest technology
– Although loyal to their suppliers, customers look for improvement in parts availability and product quality”


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