What Consumers Want: Savings Account Product, Provider, and Channel Positioning

Date: 2015-11

This interactive interface focuses on the important questions concerning consumers’ attitudes regarding savings accounts. Consumer preferences on product, provider, and channel are all covered to ensure that the user knows what consumers want from a savings account. The dashboard enables cross-comparison across 23 key countries, broken down by demographic groups.

– This graphical and interactive interface allows the user to speed up their analysis of consumers’ attitudes regarding savings accounts.
– Gain a deeper insight into the country of your interest with detailed country-level data across age, income, asset band, and account provider.
– Assess the consumer preferences for savings accounts across countries and demographics to identify key strategic areas for expansion.

– What features do consumers consider to be vital in a savings account?
– What would consumers’ ideal savings account look like?
– What attributes do consumers look for in a savings account provider?
– How does the preferred channel for opening savings accounts vary between consumer segments?

Key Highlights
Instant access to money and competitive withdrawal fees are the most sought-after features for consumers.

On a global level convenient branch locations remains the most important reason for choosing a provider. Being an existing customer and the financial stability of the provider are also important considerations for consumers.

In certain markets, the online channel is now the most popular method for opening a savings account. However, in most markets the face-to-face channel remains the most popular.”

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