What Consumers Want: Gadget Insurance

Date: 2015-11

The What Consumers Want: Gadget Insurance dashboard offers data on the behavior of consumers, their take-up of gadget cover, and their preferences regarding the channels used to purchase insurance. Our dashboard simplifies and enhances your analysis in a graphical and interactive interface.

– Use this interactive tool to explore results from a survey of 4,000 consumers, enhancing your analysis of how consumers choose to purchase insurance.
– Focus on specific consumer demographic segments, with the ability to filter results by age, gender, income group, and liquid assets held.

– What is the take-up of gadget insurance and through which channels do consumers across different age and income groups prefer to purchase?
– How prevalent is point-of-sale insurance purchasing within the market for different gadgets?

Key Highlights
Includes results from our 2014 General Insurance Consumer Survey, which provides data on the current level of gadget ownership, whether these purchases are covered by insurance, and how the cover was purchased.”


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