What Consumers Want: Current Account Product, Provider, and Channel Positioning

Date: 2015-11

This interactive interface focuses on the important questions concerning consumers’ attitudes regarding current accounts. Consumer preferences on product, provider, and channel are all covered to ensure that the user knows What Consumers Want from a current account. It enables cross-comparison across 22 key countries, broken down by demographic groups.

– This graphical and interactive interface allows the user to speed up their analysis of consumers’ attitudes regarding current accounts.
– Gain a deeper insight into the country of your interest with detailed country-level data across age, income and asset bands, and account provider.
– Assess the consumer preferences for current accounts across countries and demographics to identify key strategic areas for expansion.

Reasons To Buy
– What features do consumers consider to be vital in a current account?
– What would consumers’ ideal packaged account look like?
– What attributes do consumers look for in a current account provider?
– How does the preferred channel for conduction different banking activities vary between consumer segments?
– How likely are different customer segments to switch bank accounts in the next 12 months?

Key Highlights
Despite the growing use of digital channels, the majority of consumers still want a provider that has a physical presence.

In all markets studied by Verdict Financial the majority of regular transaction banking activities such as pay bills and transferring money between accounts is now done online and on mobile.

Most people who switched their bank account did so because of a negative experience with their bank rather than being “pulled” by their new bank.”

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