West Europe Beverage Forecasts September 2015

Date: 2015-10

The beverage industry is forecast to demonstrate minute growth throughout the forecast period with Scandinavia reporting decline and growth in western areas of the region. Many beverage categories are well established and will not show much growth, but energy drinks, grain, nut, rice and seed milk alternative drinks (GNRS) and iced/rtd coffee drinks will continue to present the strongest growth rates.

Key Findings
– All commercial beverages are set to show slight growth in 2015, however, most of this will originate from soft drinks

– Cider is forecast to register growth at varying degrees throughout the region, with emerging markets displaying rapid development and others starting to gain a level of maturity

– Carbonates is predicted to recover from its current slump through product innovation and economic recovery

– Low alcohol and alcohol free beer provide growth opportunities due to the health and wellness trend

Canadean’s West Europe Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in West Europe, covering:

– 2000-2014 topline consumption data for 31 beverage categories, with forecasts to 2020 measured in both million litres and litres per capita

– Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for 16 markets

– Evaluate the very latest beverage category forecast projections to 2020 to enhance your understanding of consumption patterns and evolving trends in the West Europe beverage industry

– Identify the current and emerging trends and future growth opportunities in the West Europe beverage market to assess the likely impact on your company’s performance

– Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning”


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