Wealth in Singapore: Sizing the Market Opportunity

Date: 2015-11

Wealth in Singapore: Sizing the Market Opportunity analyzes Singapore’s wealth and retail savings and investments markets, with a particular focus on the HNW segment. Analysis is based upon our 2014 Global Wealth Managers Survey, our Global Wealth Markets Analytics, and our Global Retail Investments Analytics.

– Size your potential client base using our proprietary data, presenting the number of affluent individuals by liquid asset band to 2018.
– Understand the drivers behind the growth of the affluent market, such as the wider macroeconomic environment and investment preferences.
– Quantify HNW asset allocations into non-liquid assets such as property. Find out how much of their investible assets are held offshore.
– Export the graphics from the dashboard, or if you are more at ease using Excel, export the data into your own worksheets.

– How large is the HNW market in Singapore?
– What is the penetration of affluent individuals in Singapore?
– What is the current and future mix of asset class balances in Singapore?
– How much of their wealth do Singaporean HNW individuals invest offshore?
– Which booking centers are used by Singaporean individuals to invest offshore?

Key Highlights
Singapore is one of the pre-eminent offshore investment centers of the world, with 77% of the wealth invested in funds sourced from non-residents. However, the onshore market is a major source of assets under management in its own right, with 1.5 million affluent individuals despite the city state’s small population.

As a regional trading hub Singapore’s growth rates are closely tied to the health of regional powerhouses such as China, India, and Indonesia; however, even with growth slowing in some of these economies, Singapore’s wealth market will continue to post rates that are the envy of the developed world.

HNW investors numbered 36,600 individuals in 2014, a tiny proportion of the overall population and well below the levels seen in the US or Switzerland. However, HNW liquid assets are expected to grow by almost 10% a year between 2014 and 2018, rates seen in few other markets.”


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