Wealth in Belgium: HNW Customers

Date: 2015-11

Wealth in Belgium: HNW Customers analyzes the profile of Belgium HNW individuals, from their investments to product demand to sources of wealth. This report is based on our 2014 Global Wealth Managers Survey. The results of the survey are accompanied by best-practice case studies on how to target Belgian HNW individuals where applicable.

– Understand the major sources of HNW wealth in Belgium and the industries from which it has been amassed.
– Interpret the investment portfolios of Belgian HNW individuals through detailed asset allocation analysis.
– Evaluate product and service demand among Belgian HNW individuals from discretionary asset management to art advisory and philanthropy.
– Analyze the best methods to capture new Belgian HNW clients and how best to maintain communication during the client relationship.

– How do Belgian HNW individuals amass their wealth?
– What investments make up an average Belgian HNW investment portfolio?
– What wealth management products and services are in demand in Belgium?
– How often do Belgian wealth managers contact their clients through email, social media, and face-to-face meetings?
– How do Belgian HNW individuals compare to their European peers?

Key Highlights
Belgian HNW individuals have typically amassed their wealth through inheritance and first-generation entrepreneurship. Professional services is the most important industry for wealth creation. Expats are a significant target group in Belgium, representing 16% of the total resident HNW population.

Belgian HNW individuals prefer equity investments over bond holdings. Belgian HNW individuals’ share of holdings in equities and bonds exceeds the regional average, whereas the share kept in cash is significantly lower than the regional average.

Demand for planning services is highest in the advisory asset management segment, which is also projected to see the strongest growth in demand. Outside of asset management, tax, inheritance, and financial planning are all in demand, with growth in these services expected to increase further in the next two years.”

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