“Waterborne polyurethane (WPU) is a reactive system which is formulated using water instead of organic solvent. This results in low emission of VOC and HAPs during application and upon curing. WPU-based products are non-flamable, non-toxic, low in odor, and highly flexible. Resulting in a material of choice for various applications which need to comply with stringent environmental regulations, for instance, regulations regarding air quality. The players in the WPU market are investing extensively in the development of new and innovative products to expand the applicability areas and target new industries. The WPU market is projected to be more than $10.0 billion by 2019.
This report provides a comprehensive analysis of the WPU market. It categorizes the WPU market based on application and region. On the basis of application, coating is estimated to be the largest segment in 2014, and is projected to grow with the increased consumption from various end-use industries including automotive, building & construction, among others. The increased use of WPU to replace solvent-based polyurethane, to comply with stringent environmental regulations, is a key driver of the market. The growth in the market is also influenced by the increased consumption of WPU in rapidly growing end-use industries.
The fastest-growing application of the WPU market is sealant application segment. The high growth in this segment is due to the rapidly growing consumption of WPU based sealant in the building & construction industry, especially in the Asia-Pacific region. Europe is estimated to be the largest consumer of WPU in 2014, followed by the Asia-Pacific.
The market size of each region including Europe, Asia-Pacific, North America, and Rest of the World (RoW) is projected for 2019 in the report. The report also segments the regions into countries such as U.S., Canada, Mexico, U.K., Italy, France, Germany, China, India, Japan, Brazil, among others with a forecast of their market size along with their growth rates.
The leading players in the WPU market such as The Dow Chemical Company (U.S.), Bayer MaterialScience LLC (Germany), Axalta Coating Systems (U.S.), Henkel AG & Company (Germany), and PPG Industries Inc. (U.S.), and others are profiled in the report. The key players in this market have adopted various strategies to strengthen the market position and increase their market shares. New product launches and expansion are some of the main strategies adopted by the market players to achieve growth in the WPU market.
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