Vitamin D Market by Analog (Vitamin D2 & Vitamin D3), Application (Functional Food & Beverage, Pharmaceuticals, Feed & Pet Food, and Personal Care), End–User (Children, Adult, and Pregnant Women) & by Region – Global Trends & Forecast to 2020

Date: 2015-07

“Vitamins, essential micronutrients, also known as vital amines, are essential in micro quantities to ensure normal metabolism and growth of the body. Vitamin D is a fat-soluble vitamin, which is essential for proper absorption of calcium and phosphorus in the intestinal tract of a body. It also helps in normal growth and development of bone and teeth, prevents muscle weakness, and regulates blood circulation.
The vitamin D market is segmented on the basis of application into functional food & beverages, pharmaceuticals, feed & pet food, and personal care. The market is segmented on the basis of analogs such as vitamin D2 and vitamin D3. On the basis of end user, the market is segmented into children, adults, and pregnant women. The market has also been segmented on the basis of region into North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW). Key countries of these regions are also studied.
The vitamin D market is projected to reach about $2.5 billion by 2020. In 2014, the market was dominated by North America, followed by Europe. The Asia-Pacific market is projected to grow at the highest CAGR with rapid growth in the functional food, pharmaceutical, and feed industries in developing countries such as India and China. The growing awareness of vitamin D deficiency, rising cases of osteoporosis, osteomalacia, and rickets in this region is also driving the market.
This report includes market sizes in terms of value ($million) and volume (KT). Both “bottom-up” and “top-down” approaches were used to arrive at the market sizes and obtain the market forecast. Extensive secondary research was conducted to understand the market insights and trends, which was further validated through primary interviews. The report provides both, qualitative and quantitative analyses of the vitamin D market, the competitive landscape, and the preferred development strategies of key players.
The key players were observed to prefer new product launches & development, joint ventures, agreements, and expansions as strategies to garner a larger share in the market. The report also analyzes the market dynamics, winning imperatives, and issues faced by leading players.
This report focuses on the Vitamin D market. The research study categorizes the market on the basis of analog, application, end user, and region.
Vitamin D market
On the basis of analog, the market was sub-segmented as follows:
 Vitamin D2
 Vitamin D3
On the basis of application, the market was sub-segmented as follows:
 Functional food & beverages
 Pharmaceutical
 Animal feed & pet food
 Personal care
On the basis of end user, the market was sub-segmented as follows:
 Children
 Adults
 Pregnant Women
On the basis of region, the market was sub-segmented as follows:
 North America
 Europe
 Asia-Pacific
 Latin America
 RoW

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