Turkey Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
According to IMF, Turkey’s economy will close the year of 2013 with 3.8% growth – higher than the 2.2% growth in 2012. The Ministry of Economy already announced quarterly economic growth rates as 3% in the first, 4.5% in second, and 4.4% in third quarter.

What are the key drivers behind recent market changes?
In the last month of year, the inflation rate (by consumer index) was registered at 7.4% and the unemployment rate remained under 10% – which is relatively lower compared to many European countries.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Turkey beverage industry and want more detail and analysis on this data. Canadean’s Turkey Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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