Travel and Tourism in Spain to 2019

Date: 2015-10

The Spanish economy contracted during 2009-2014, following the economic crisis and high unemployment rates. Both domestic and outbound tourism recorded a decline, whereas inbound tourism registered growth There has been a strong rise in tourists from the UK in recent years due to the appreciation of the pound. However, trips from Russia declined due to the imposed economic sanctions.

Key Findings
– Due to economic slowdown, the country’s tourism is struggling as it posted a decline in the domestic and outbound tourist numbers. The total number of domestic trips fell from 155 million in 2009 to 139.6 million in 2014 whereas the outbound trips declined to11.8 million in 2014. Lower disposable incomes of the Spanish people was one of the major reason for this decline. Due to the ongoing crisis, more demand was generated by lower ticket prices of Low Cost Carriers (LCCs) with their overall market share increasing from 44.2% in 2009 to 52.2% in 2014. However, international arrivals increased from 52.2 million in 2009 to 65 million in 2014. Europe has been the key source market for the Spanish tourism industry. About 14.6 million Britons visited the country in 2014, making it the top market for the country, followed by 10.6 million tourists from Germany

– The UK continues to be the largest market for LCCs flying to Spain. In the first two months of 2015, a rise of 9.3% was recorded in the number of visitors from the UK to Spain, who opted for low cost flights. During the same period, almost 3.3 million tourists traveled to and from Spain on low cost flights which shows an increase of almost 14.4% compared to the previous year. Moreover, in February 2015, airlines including Ryanair, EasyJet and Vueling together were accountable for 30% of all the international travelers

– After years of decline, following the increasing number of foreign arrivals, Spain is again attracting back hotel investors. As per the Investment Real Estate Associates (IREA), Madrid based real estate consultancy, an investment of almost EUR791 million (US$1 billion) was put into the Spanish hotel sector. As per IREA report, Barcelona and Madrid were among the top investment destinations

Canadean’s report – Travel and Tourism in Spain to 2019 – provides detailed information on the county’s tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

– Historic and forecast tourist volumes covering the entire Spanish Travel and Tourism sector

– Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

– Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism,

– Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type – leisure and business travelers

– Make strategic business decisions using historic and forecast market data related to Spain’s Travel and Tourism sector

– Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

– Direct promotional efforts on the most promising markets by identifying the key source and destination countries”


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