The Global Baby Care Market Estimated To Reach USD$ 80.9 Billion By 2020

Date: 2016-09-18

The Baby Care market was estimated at USD$ 58.1 billion in 2015, and is anticipated to reach USD$ 80.9 billion by 2020. The overall baby personal care products market is segmented into hair care, skin care, toiletries, fragrances and convenience products among others. The toiletries and skin care segments are major contributors of revenue to the global baby personal care products market.

Possible growth drivers for this market increase can be attributed to the fact that baby care products are used for longer periods by the infants as well as the fact that parents want the best available products for their baby, therefore disregarding the cost of certain products. Demand has grown due to a rising number of babies to be catered for, partly because people are starting families later. Product innovation and development has allowed retailers and manufactures to widen the market, using new technologies and advanced marketing approaches.

This statistic presents the global market size of the baby care segment in 2011 and includes a forecast for 2012 and 2017. The baby care market was worth 44.7 billion U.S. dollars in 2011, while the global diaper business will be worth $27 billion. Even though birthrates are dropping around the globe, the rise of the middle class in developing countries is fueling baby product sales.

The baby care personal products market is largely driven by increasing births in developing countries and also due to increasing awareness of consumers about child hygiene. This is further supported by increasing disposable income and changing lifestyle of consumers in developing countries. Furthermore, couples married and parenting while in their mid-thirties to mid-forties are considered to be more financially stable, thus resulting in higher spending capacity for baby care products. Additionally, increase in number of working mothers globally is also driving the market. This growth is attributed to increased purchasing power and hence, substantially higher spending on baby care products.
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Joanna | Executive – International Business and partner Relations
E-mail: | Tel: 1-510-400-8520



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