The Future of the Confectionery Market in South Africa to 2018

Date: 2015-09

“Why was the report written?
โ€ข This report provides authoritative and granular data on the Confectionery market in South Africa and, in doing so fills the gaps in marketersโ€™ understanding of trends and the components of change behind them.

โ€ข Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

โ€ข Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns including, the effects of consumersโ€™ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in South Africa Confectionery market, providing marketers with the essential data to understand their own, and their competitorsโ€™ position in the market and the information to accurately identify where to compete in the future.”


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