Sweden Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Results for the third quarter point to continued stagnation of the Swedish economy, with GDP edging upwards by just 0.3% on the comparable period in 2012. On a positive note, unemployment is down to 7.5% in November, representing a drop of 75,000 on the same month the year before. Consumers will also be helped by static inflation, which in October was 0.1% and in November, 0.1%.

What are the key drivers behind recent market changes?
In the dying days of 2013, the Swedish parliament announced that the tax on alcohol will rise by 7% from January 2014. The increase has not been well received and there are fears that the tax will prompt further border trade activity. The tax on wine will also increase by 7% and the tax on spirits by 1%.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Sweden beverage industry and want more detail and analysis on this data. Canadean鈥檚 Belarus Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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