Success Case Study: Al Ain Dairy Camelait – Exploring camel milk’s opportunities

Date: 2015-11

Camel milk has many health credentials and contains 10 times as much iron and three times as much vitamin C as cow’s milk. The award-winning Al Ain Camelait, which produces camel milk, camel milk ice cream, and the world’s first camel milk powder, has been using these advantages to generate much success in the United Arab Emirates.

Key Findings
– Camel milk has many health properties that make it a good alternative to cow’s milk.

– Al Ain Camelait comes in interesting flavors and convenient packaging to meet consumers’ needs.

– Success Case Study: Al Ain Dairy Camelait is part of Canadean Consumer’s Successes and Failures research. Along with camel milk products, the company produces camel milk ice cream and the world’s first camel milk powder.

– The brief delivers critical “”what?””, “”why?””, and “”so what?”” analysis to teach you crucial lessons that increase your chances of launching successful products.

– Use Canadean’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

– Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.”


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