Stevia Ingredient & Retail Products Market

Date: 2016-05
Pages:150
Price:

Stevia is considered as a natural sweetener and consumers are looking forward to use it in food products due to additional health benefits. Although sugar dominates the sweetening market, its importance is getting reduced due to the soaring rates of production and rising awareness on the ill-effects caused by its consumption. Therefore, both food processing industry and consumers are looking for another viable sweetening option such as Stevia.
The global Stevia ingredient market has been analyzed with respect to different parameters such as demand, supply, end-users and providers of stevia-based products. The Stevia market has been categorized based on key ingredients (active compounds), type of extract and end-use application. On the basis of ingredient, the report is segmented into Reb A and Stevioside; by type of extracts, it is segmented into liquid, powder and leaves. End-use application of Stevia market mentioned in the report are tabletop, dressing and surface foods, confectionery, beverages, dairy foods, bakery, dietary supplements, snacks, and packaged goods. The overall market is also presented from the perspective of different geographic regions and the key countries in each region. The market has been segmented into four regions: North America, Europe, Asia-pacific and Rest of the World. Major markets for stevia are analyzed for each region with market share analysis and regulations. The report also focuses on the retail sales of stevia-based products. Beverage accounts for the maximum share in stevia-based retail products and the market is estimated to grow at healthy rate owing to the adoption of healthy eating and changing lifestyle of the consumers.
Increasing health consciousness among consumers and their changing lifestyle resulting into rising obesity and diabetes rates are propelling the growth of stevia ingredient and product market. Furthermore, rising demand from consumers as well as increasing preference among food manufacturers for low-calorie natural sweeteners such as stevia, xylitol, erythritol are the key growth factors propelling the growth of stevia market. Lack of market demand in sufficient and consistent quantity is a major concern with respect to its high prices compared to sugar. Though there has been dissatisfaction among consumers on after-taste bitterness of stevia, stevia providers as well as F&B manufacturers have been involved significantly into R&D to address this problem. Regulatory approval is also a major hurdle in the full-fledged implementation of stevia extracts in various types of foods across various countries.
Stevia market is dominated by five major companies, namely: PureCircle (U.S.), Cargill Inc. (U.S.), GLG LifeTech (Canada), Tate & Lyle (U.S.) and SunwinStevia (China); all of these companies together held a market share of approximately 60% in 2014. These companies have strong tie-ups with food and beverage manufacturers as well as considerable brand image among the consumers. Other major players in the market include Stevia Corp (U.S.) and Ingredion Inc. (U.S.) with its brand ENLITEN.
The overall market is also presented from the perspective of different geographic regions and the key countries in each region. The market has been segmented into four regions: North America, Europe, Asia-Pacific and Rest of the World. Competitive landscape for industry and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments.

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