Spain Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
According to the latest available INE figures, Spain鈥檚 GDP fell by 0.1% in Q4-13 (-1.6% in the previous year). The Consumer Price Index registered a very slight growth rate of 0.2% at the end of Q4-13 (2.9% the previous year), while hotel occupancy rose to 1.7% in total 2013 over the previous year.

What are the key drivers behind recent market changes?
The very poor comparison period of Q4-12 and the hope that the government’s economic measures are starting to work pushed soft drinks to recover some volume (up 2%) during the quarter and carbonates and packaged water benefited.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Spain beverage industry and want more detail and analysis on this data. Canadean鈥檚 Spain Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”


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