South America Ready to Drink (RTD) Market

Date: 2016-05

Ready to drink (RTD) beverages are prepackaged drinks which are ready for consumption. These are both alcoholic and non-alcoholic. Alcohol based RTDs are also known as flavored alcoholic beverages can be consumed directly or used as a mix in cocktails and alcohol. Other RTDs which are flavored with Tea and Coffee are directly consumed. RTDs flavored with tea are sold as Iced Tea and Herbal tea, similarly Coffee flavored RTDs are retailed as Cafe Latte and Cold Coffee drinks. Both Alcoholic and Non Alcoholic RTDs are widely consumed by the younger demographics in many countries.

Coffee and Tea RTDs are predominantly focused towards adults because of their unique taste profile and health benefits it offers such as low calories. Consumers in countries such as Brazil, Argentina and Colombia are getting bored with the redundant flavor of alcoholic drinks are switching towards alcoholic RTDs which offer varied taste profile. Alcohol based RTDs are being branded as party drinks which are bought by consumers when they are hosting a party. In student communities these drinks are extremely famous.

The report analyzes the market based on type of Ready to drink beverages such as Alcoholic and Non Alcoholic which is sub segmented as Tea, Coffee and Others. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Department Stores, Supermarkets/Hypermarkets, and Online retail. Country specific trends and market dynamics are also covered in the report.

Some of the key players in the market are:

路 Grupo Pe帽aflor SA,

路 Cia Brasileira de Bebidas,

路 Diageo plc.


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