South Africa Beer Market Insights Report 2015 : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Date: 2015-11

Many brands are being discounted due to price pressures from consumers creating a new discount category emerging and lager is still the favourite brand of the country. South Africa’s beer market is comfortably the largest on the continent worth around US$3.6 billion.

Key Findings
– Flavoured beer has been successfully added to the market

– Another welcome addition has been craft beers with more breweries looking to add their own to the market

– Imports have dropped since Amstel, Heineken and Windhoek started being brewed in the country

– 44cl cans are the fastest growing packaging and retail convenience multipacks are the fastest growing SKU

Canadean’s South Africa Beer Market Insights 2015 Report provides a complete overview of the South Africa beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

– 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

– Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

– Value by distribution channel 2010-2014, with 2015 forecasts

– 2013-2015 selected on- / off-premise retail prices

– Details of key beer new product launches in 2014 by company

– Overview of the competitive landscape in the beer market, with analysis of key company performance

– Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

– Data is also available in excel format

– Gain an in-depth understanding of the dynamics and structure of the South Africa beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

– Evaluate the current emerging trends and future growth opportunities in the South Africa beer market to support your brand development and marketing initiatives

– Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

– Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

– Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

– Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Africa beer market

– View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects”

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