Smoking Tobacco in Sweden, 2015

Date: 2015-11

In Sweden the overall consumption of tobacco products was estimated at almost 12,000 tons in 2014, of which smoking tobacco, including fine cut for rolling cigarettes and pipe tobacco, accounted for only 2% of sales. Snus has a dominant position and takes half of the market. A further key consideration in this market has been the considerable volume of smoking tobacco purchased by Norwegians along the long border between the two countries as a result of the lower tax levels prevailing in Sweden.

Key Findings
– Total consumption of tobacco products (including duty-free/border trade) was estimated at 12,000 tons in 2014. Smokeless tobacco, essentially snus, forms the largest sector and accounted for 52 % of volumes in 2014. Cigarettes accounted for over 45% of volumes and smoking tobacco took a reduced 2% in 2014

– Sweden has the lowest incidence of regular smoking in Europe and one of the lowest in the world. According to 2012 data, 11% of men and 13% of women smoke on a daily basis

– Imports rose sharply to over 400 tons in 2010, mainly due to a sharp rise in imports from Denmark, but settled back to 260 tons in 2014. Exports of smoking tobacco had stood at almost 1,700 tons in 2000, but have subsequently fallen to low levels of re-export trade, principally to other Scandinavian destinations

– The earlier tax rises appear to have caused irreparable damage to the FCT market with smokers opting for snus or staying with manufactured cigarettes. FCT volumes are forecast to decline to 150 tons by 2024, which is more than 30% down on 2014 levels

“Smoking Tobacco in the Sweden” is an analytical report by Canadean, which provides extensive and highly detailed current and future market trends in the Swedish market.

What else does this report offer?

– Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

– Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

– Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

– Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

– Identify the areas of growth and opportunities, which will aid effective marketing planning

– As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Swedish market is key to ensuring maximum future sales

– The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future”


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