Smoking Tobacco in Finland, 2015

Date: 2015-11

The Finnish market for smoking tobacco has suffered a decline in recent years, partly due to taxes. In fact, the effects of recent price increases have moved the market towards lower priced brands. Additionally, the market has moved to imported brands since local production ended in 2004. Taking into consideration the total population, approximately 15 out of 100 were smokers in 2013; this figure has decreased in comparison with the one third registered in 1992. The forecast for 2015 shows a drop in smoking tobacco sales with a stable population that presents no opportunity for an increase in potential consumers.

Key Findings
– The Finnish smoking tobacco market has been subject to escalating taxation on tobacco products during the past decade to bring it into line with EU requirements. With further tax and price rises expected, the prospects for HRT sales are for more falls beyond 2014

– Volumes are forecast to decline to approximately 700 tons in 2014 and the down trend will continue in 2015. Per capita consumption for 2015 is predicted to drop 6g compared to previous year, which represents an annual change decrease near to 5%

– By volume, Imperial Tobacco has long led the Finnish market. Its share has risen 5% from 2013 to 2014.

– Based on average retail prices, Canadean estimated the value of sales approximately EUR1,000 million in 2013. This reflects almost a 30% increase compared with the figure in 2000. At the same time, average pack prices have risen just above 53% while volumes have fallen near 16%.

“Smoking Tobacco in Finland”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Finnish market.

What else does this report offer?

– Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

– Detailed information such as market shares and recent developments of manufacturers and leading brands, along with company profiles

– Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

– Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

– Identify the areas of growth and opportunities, which will aid effective marketing planning

– As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Finnish market is key to ensuring maximum future sales

– The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future”


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