Smoking Tobacco in Australia, 2015

Date: 2015-11

The Australian market for smoking tobacco products has declined in recent years. In 2014 smoking tobacco accounted for around one-tenth of overall tobacco consumption, with forecasts of a further increase of one percentage point in 2015. FCT dominates sales of the wider smoking tobacco market, accounting for almost 100% of the sector sales in 2014, with demand for pipe tobacco place in a second position.

Key Findings
– The Australian Government has been using tax policies to reduce tobacco use, although the effect has been to move cigarette smokers towards FCT and the non-duty paid sector

– By value, Imperial Tobacco has long led the Australian market. The company is the leader in the FCT segment with almost of the half of the total share in 2014. It ranks second in the pipe tobacco market. Its main brands in pipe tobacco are Amphora with 20% and Dr Pat Irish Mixture with a quarter of the total share (12 months to February 2015)

– Per capita consumption of smoking tobacco stood at approximately 81g in 2011. Its popularity has risen slightly since then and the latest data for 2014 shows per capita consumption has increased by five grams, with further growth forecast for 2015

– Including occasional smokers, almost two out of 10 adult males in Australia and around one in 10 adult females were smokers in 2013, indicating a total of 1.6 million men and 1.2 million women aged 18 plus were tobacco smokers in 2013

“Smoking Tobacco in Australia”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Australian market.

What else does this report offer?

– Market size and structure of overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

– Detailed information such as market shares and recent developments of the manufacturers, leading brands, along with company profiles

– Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

– Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

– Identify the areas of growth and opportunities that will aid effective marketing planning

– As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Australian market is key to ensuring maximum future sales

– The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future”


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