Serbia Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Despite GDP growth of over 2% in 2013, a high unemployment rate and the beginning of austerity measures on all levels (including public sector) kept old patterns in consumer behavior.

What are the key drivers behind recent market changes?
The weather was warmer than expected during December, which prevented even sharper declines in some categories where consumption is dependent on the weather.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Serbia beverage industry and want more detail and analysis on this data. Canadean鈥檚 Serbia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”


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