Savings Account Customer Analytics

Date: 2015-11

The market share of providers, value of savings, reasons for saving, type of savings account, recent savings behavior, and the penetration of offset and offshore accounts are all covered to provide essential context to the savings account market across 23 key countries, broken down by various demographic groups.

– This graphical and interactive interface allows the user to speed up their analysis of consumers’ behavior regarding savings accounts.
– Gain a deeper insight into the country of your interest with detailed country-level data across age, income, asset band, and account provider.
– Assess the consumer preferences for savings accounts across countries and demographics to identify key strategic areas for expansion.

– What is the market share of providers?
– How does the value of savings vary across customer segments?
– How do the savings goals of consumers differ across markets and demographic segments?

Key Highlights
Globally around 80% of all savings accounts are instant access. This highlights the strong consumer preference for quick and easy access to their money.

Across the countries studied, 20-40% of consumers have not saved anything recently. The most common reason for not saving is a long-term inability to do so.

The penetration of offshore accounts varies enormously across different markets. In Singapore, over 20% of all savings accounts are held offshore.”


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