Safaricom Limited (SCOM) : Company Profile and SWOT Analysis

Date: 2015-12

Safaricom Limited (Safaricom) is an integrated communications company. It provides mobile and fixed voice, data prepaid and postpaid services to businesses, small and medium enterprises and corporate. The company sells a wide range of devices such as handsets, mobile broadband modems, routers, tablets, netbooks, laptop computers, accessories and other data products. The company operates through a network of 2G enabled base stations; 3G base stations; distribution outlets, and retail shops. It also provides M-PESA, a service that allows customers to transfer money using a mobile phone. The company markets its products under various brand names such as Niko Na Safaricom, Safaricom 7s, Tinga Tinga Tales, Safaricom Marathon, and Safaricom Sakata Ball brands. Safaricom is headquartered in Nairobi, Kenya.

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