Russia Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Rosstat reported that in Q4-13 GDP growth in Russia stagnated and the previous forecast for annual economic growth for 2013 overall was slightly lower than previously expected at 1.3% compared to 2012. Low single-digit economic growth is quite normal for most developed countries but in Russia, which in recent years has become accustomed to medium single-digit GDP growth rates, it is perceived as stagnation, unacceptable for rapidly developing countries.

What are the key drivers behind recent market changes?
Q4-13 was warmer than average for the time of year. Central Russia saw temperatures 1.5, 5.1 and 4.2 掳C above average for October, November and December respectively.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Russia beverage industry and want more detail and analysis on this data. Canadean鈥檚 Russia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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