RSA Group Profile

Date: 2016-03

RSA is a global insurer operating in over 40 countries and is one of the top 10 insurers in the UK, providing both commercial and personal lines insurance. This profile offers a review of the company, its business structure and strategy, its financial performance, and a SWOT analysis.

Key Findings
–聽RSA is withdrawing from unattractive areas of the personal motor market due to poor performance.

–聽It has ceased trading with the echoice product in the aggregator market and recently ended a five-year partnership with Ford.

–聽RSA is focusing on enhancing its presence in digital technology to ensure smooth service for customers across all channels.

–聽RSA is making investments to improve customers’ online experience and is focusing on digital distribution.

–聽The insurer is enhancing its expertise in new areas such as digital and Telematics Centres of Excellence.

This profile provides a comprehensive review of RSA and its UK business. This includes its structure, its performance in both the commercial and personal lines market, as well as its marketing and distribution strategy.

Key questions answered include:

–聽What are RSA’s brands within the group?

–聽What are RSA’s strengths and weaknesses?

– What opportunities and challenges does the company face going forward?

–聽Learn about RSA’s organizational structure and its core business segments.

–聽Gain insight into RSA’s underwriting strategy and co-insurers.

–聽Understand the group’s advertising strategy.”

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