Rheology Modifiers Market:Composition (Flow Promoters/Thinners, Thickener/Gelling Agents, Thixotropic Agents, Others)Type (Acrylic, Hydrated, Clays, Others)Application (Personal Care, Rubber, Plastics, Chemical, Pharmaceutical, Others)-Forecast(2015-2020)

Date: 2016-01

“Rheology modifiers are specialty chemicals which help impart unusual dynamic characteristics on fluids by altering viscosity, rheology, or flow characteristics of fluids. They can affect the pour point, viscosity index, kinematic viscosity, or dispersion of various materials. Moreover, they are used to prevent rheological and pseudoplastic properties of the liquid formulation. Rheological properties are determined by the composition and concentration of their ingredients in the coating formulation. Rheology modifiers come from both organic and inorganic sources. There are different types of rheology modifiers such as cellulosic, synthetics, clays, waxes and silica. The rheology modifier market has been segmented by type of rheology modifiers, application and geography exclusively. Based on the types of modifiers commercially available, the market is categorized in to various categories such as cellulosic, acrylics, organoclays, silica and others. The key user segments include paint & coatings, cosmetics & personal care, pharmaceuticals, construction, rubber & plastics, chemical and others.
The main factor owing to the growth of this industry is the growing demand from the end use segments. Rising productivity and the corresponding process changes have stimulated the demand for adhesives and sealants. Rheology modifiers play an important role in the manufacture of these adhesives and sealants. Rheology modifiers are manufactured with various compositions by which they can affect the pour point, viscosity index, kinematic viscosity, or dispersion of various materials. Thickener/gelling agents are the majorly used composition which greatly influences the application of paints, adhesives and other gels. One of the major applications for this market is paints & coatings where the demand is high from APAC region. These are used mainly to control the flow properties of paints & coatings so that when used, the paints won’t be as liquid as water and will give a good texture to the base.
APAC and Europe are the major regions for rheology modifiers market and there is scope for potential growth in these regions due to the demand from paints & coatings and cosmetics & personal care applications. In APAC region, China, Japan and India are the major countries in rheology modifiers market. This is because of the high demand from the paint & coatings, adhesives and pharmaceutical industries.
The overall market is also presented from the perspective of different geographic regions and the key countries in each region. The market has been segmented in to four regions North America, Europe, Asia-pacific and Rest of the World. Competitive landscape for industry and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. The key players profiled in this report include AkzoNobel NV, BASF SE, the Dow Chemical Company, Cargill Inc., The Lubrizol Corporation, E.I. Du Pont De Nemours & company and others. BASF SE, AkzoNobel and The Dow chemical company are the key market players in the market, where BASF itself accounts for 23% of the market, followed by AkzoNobel with 18% in 2014.

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