Retailing in China – Market Summary & Forecasts : Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2018

Date: 2015-09

“• Strong economic growth and the move to become a consumer led economy will be just one factor driving significant growth in Chinese retail sales to 2018.
• A changing shopping mode- from functional, deal driven to emotional, status driven, is creating new opportunities for both value for money and premium products.
• Presence in the online channel will be a key factor over the next five years, as online retail sales witness high growth.
• The success of international fashion brands opens up new opportunities for international mass market and value led brands in clothing and footwear in China.
• The food & grocery segment will continue to be dominated by local players.
• The high growth in the jewelry, watches and accessories segment will witness increased competition.”

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