Retailing in Brazil – Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Date: 2015-10

“Retailing in Brazil – Market Summary and Forecasts” report provides a detailed analysis of retail sales from 2009 to 2019 across key channels in Brazil.

Key Findings
– The Brazilian retail sector grew despite the deteriorating economy

– A surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination

– M-commerce is the future of online retailing in Brazil

– Foreign visitors boost retail sales in Brazil

– Brazilians strong affiliation for fashion will continue to drive demand for clothing and footwear

– Consumers shift from traditional to new technologies, and the extension of tax breaks for electrical products is set to drive the electrical and electronics market

– Domestic retailers continue to dominate the food and grocery market, and the convenience format is gaining preference

– Rising demand from the middle-class consumers for affluent lifestyles will positively influence the demand for home markets in the country

“Retailing in Brazil – Market Summary and Forecasts” is a detailed report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

It contains:

– Thorough analysis of consumer trends, changing economic and population factors, and the influence of the internet and technology on the retail industry

– The report further covers the overall retail sales of products through the following channels from 2009 to 2019: Hypermarkets, supermarkets and hard-discounters; home improvement and gardening supplies retailers; food and drinks specialists; online; convenience stores (including Independents) and gas stations; department stores; clothing, footwear, accessories and luxury goods specialists; other specialist retailers; electrical and electronics specialists; home furniture and homewares retailers; value, variety stores and general merchandise retailers; music, video, book, stationery and entertainment software specialists; cash and carries and warehouse clubs; other general and non-specialist direct retailers; drug stores and health and beauty stores; vending machines; duty free retailers

– An overview of key domestic as well as international retailers operating across Brazil and their presence across distribution channels

Reasons To Buy
Get immediate access to:

– Data coverage of 26 products across 12 product sectors in Brazil retail market – accurate, reliable data for companies already operating in and those wishing to enter Brazil market

– Performance of individual product categories, across key channels from 2009, with forecasts until 2019 – pinpoint the fastest growing categories in a market witnessing robust growth

– Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand

– Critical insights into Brazil shoppers – what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments

– Analysis of key international and domestic players operating in the Brazil retail market – including store counts and revenues that give you a competitive edge – identify opportunities to improve market share”

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