Quarterly Beverage Tracker – Second Quarter 2014 – Switzerland

Date: 2015-09

“• Although the Swiss economy shows reasonable development, soft drinks generally had flat performance in Q2-14
• Sports drinks showed encouraging growth in Q2-14, bolstered by Coca-Cola’s sponsorship of the FIFA World Cup to promote its Powerade brand
• With the exception of beer, which also benefited from the FIFA World Cup this quarter, sales of alcoholic beverages either stagnated or slightly declined in Q2-14”


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