Quarterly Beverage Tracker – Second Quarter 2014 – Sweden

Date: 2015-09

“• Fruit juices witnessed a decline in volume sales due to consumer concerns over sugar content, while vegetable juices flourish thanks to their low sugar levels
• The trend towards low calorie carbonates continued into Q2-14, while the carbonates category as a whole showed strong volume sales boosted by a late Easter
• Beer sales remained steady in Q2-14, despite the negative impact of tax rises on other alcoholic beverage categories
• Mild weather in Q2-14 stunted sales of hot and dairy drinks”

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